TAB2016 – Paul Brenner

Hear & see local terrestrial FM radio on your smartphone

What is NextRadio?

FM Chip activated smartphone turned into an FM radio • Local station listening – see, hear, interact with FM radio • Live Guide® screen shows what's playing on local stations• Station can run contests, promos, and display album art

Advertisers enhance on-air spots with companion ad & card• No additional audio insertion orders needed• NextRadio provides interactivity, along with, robust reporting

mid- campaign and post-campaign

Data Driven Decisions• The ONLY mobile app that tracks broadcast radio listeners’

location and usage • NextRadio measures broadcast radio for broadcasters and

advertisers

Experience More Listening, Per Listener

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Visually Appealing Stations

Radio stations that enhance their broadcasts with visuals and related content average:

Nearly twice the tune-insper listener, per month in NextRadio vs. stations which only display their station logo

Two hours more listeningper listener, per month in NextRadio vs. stations which only display their station logo

NextRadio Enhanced Ad CampaignThe Home Depot

Digital ad in-sync with FM Home Depot radio spots displays a visual

component

Primary Action ButtonCreate an immediate call-to-action

Secondary EnhancementsAllow the listener to perform CTA’s

Content CardAdditional brand and CTA airing on local

terrestrial radio

Mass Radio

Enhanced Content

Call-to-Action

Real Time Reporting

Data Driven Decisions

Interactive live radio with actionable functionality

+Real Time granular radio

reporting Interactions, Lat/Long, Demographics

Equals = Data Driven Decisions Delivering brands smarter radio buying

NextRadio Redefines Radio AdvertisingCombine live audio with a digital interactive ad platform

Mass market radio reach with enhanced content

+

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Mobile Ads and Data Attribution Growth Markets

Internet Ad spending $59.6 billion in 2015; up 20% from 2014

• Google $30 billion, Facebook $8 billion for 63% market share

U.S. Mobile ad spending to $28.5 billion in 2015; to reach $57 billion by 2019

• Google 35% share, Facebook 17% share in 2015

Location-based companies capitalizing on market growth• Ninthdecimal – revenue up 190% year over year • Scanbuy – 89% of people use mobile device when shopping. 3 out of 4 make a purchase a

least once a month.

http://www.unileadnetwork.com/en/2016/01/27/mobile-advertising-market-global-revenues-and-forecasts/https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=marketing-spend

NextRadio Measures Consumption of Broadcast RadioBy utilizing first and third party data

Understand radio listener’s engagement Provide demographic data on the radio campaign Attribute broadcast radio to consumer interaction Identify new customers

Discoveries:

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Campaigns: Companion AdsRadio ads trigger a digital offering

Enhancements:Visit Website ‘Examples’: Buy Now Apply Today Free Samples Customize up to 13 characters

Call

Show Coupon

Find Nearby

SMS Text

Add to Calendar

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It’s All About The DataRadio engagement measurements available in NextRadio

Example Reports: Breakouts of Data By:Genre

Daypart

Market

Genre by Daypart

Markets by Daypart

Demographics• Age• HH Income• Language• Education Level

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Plays

Listens

Views

Interactions

Available Data:

NextRadio Executive SummaryAloft Hotels

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Campaign resonated with target audience:

41% of 25-44 years olds engaged with the campaign

Slightly higher were female

Most effective timing and placement:

Listening and viewing occurred Monday-Thursday

Majority of activity occurred during morning drive and midday

Majority of plays occurred within Adult Hits and Top 40; however, listening and viewing dominated within Hip Hop

One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot

Seven days in the life of a

Philadelphia NextRadio

listener

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One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot

Query Demographic

data, better understand

effective messaging

Attribute radio listening with

location based technology

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One Unique NextRadio ListenerThe journey of a single listener’s weekly activity and proximity to Home Depot

HomeLocation

LAT 40.009015LONG -75.148276

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Dec

-14

Jan-

15

Feb-

15

Mar

-15

Apr

-15

May

-15

Jun-

15

Jul-1

5

Aug

-15

Sep

-15

Oct

-15

Nov

-15

Dec

-15

Jan-

16

Feb-

16

Mar

-16

Apr

-16

May

-16

Jun-

16

Jul-1

6

Aug

-16

Sep

-16

Oct

-16

Nov

-16

Dec

-16

Jan-

17

Feb-

17

Mar

-17

Apr

-17

May

-17

Jun-

17

Jul-1

7

Aug

-17

Sep

-17

Oct

-17

Nov

-17

Dec

-17

Sprint/Boost/Virgin AT&T/Cricket T-Mobile Blu Preload US Cellular Verizon Other

Samsung activating S7, S7 Edge and Note 7 for Verizon customers in August.

AT&T phones launched on March 11 with the release of the Samsung Galaxy S7 & S7 Edge

T-Mobile phones launched on May 4 with the maintenance release of the Samsung Galaxy S7 & S7 Edge

BLU phones launched on June 1 with NextRadio as the built in FM transmitter

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NextRadio Supported Smartphone Sales in the US

60,450,000enabled devicesby 2016year end

130M

120M

110M

100M

90M

80M

70M

60M

50M

40M

30M

20M

10M

0

121,140,000enabled devicesby 2017year end

43M Devices

Stations displaying a rich experience with music and schedule content

Houston, TX

Content matters for every market, every stationListeners can now see and hear FM radio

Stations displaying a rich experience with music and schedule content

Austin, TXThis market lacks significant enhanced

content and is mostly free logos

Corpus Christi, TX

% of FULL TagStation stations

In market providing rich visual, interactive

experience

Content matters for every market, every stationListeners can now see and hear FM radio

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0

100

200

300

400

500

600

700

0

5

10

15

20

25

30

35

40

05

101520253035404550

0

0.2

0.4

0.6

0.8

1

1.2

Average Minutes Listenedper listener

Average Session Length

per listener

Average Viewsof the Now Playing screen per listener

Average Interactionswith the Now Playing screen

content per listener

50%Austin

18%

Corpus Christi

47%Houston

What’s Next for NextRadio

Increase NextRadio app downloads

Continue efforts to get Verizon and Apple

Increase industry support with content

Be ready for selling digital underwriting opportunities

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What You Can Do Now

Take advantage and learn how to better reach your listeners through NextRadio

Sign-Up for TagStationNow only $120/year, no set-up fees

Gain More ListenersNextRadio radio spots, banner ads, talking points and social media posts available for your station to increase listenership

Increase Your Listener InteractivityInteractive content on NextRadio leads to more listener engagement and up to 4x more listening

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The Value of NextRadio

Consumers

See, hear and interact with

radio

Measure radio and track the value of radio in their data attribution results

Advertisers

Thank You