Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential) 1

Samsung Electronics America

Consumer Business DivisionDecember 4-6, 2014

Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

Tab S Challenge Tour – Atlanta, GA

• SEC Fanfare – Georgia World Congress Center– Overall Fanfare Attendance: 24,732– Overall Tab S Challenges: 2,850– RTS Trainings & Workshops: 592– Tab S chosen over 98% of Time over Competitor Product

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Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

2012 Review

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Tab S Challenge Tour – Atlanta, GA

Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

Tab S Challenge Tour – Atlanta, GA

Even though we did not have a separate Workshop Table, Ron

and Imran were able to use demo devices to speak with any visitor to share more features and gain more excitement around the Tab

S.

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Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

Tab S Challenge Tour – Atlanta, GA

Many visitors were impressed with the overall screen quality of the Tab S.

Showing the embedded demo videos to customers really showed the quality of the display and was a great lead in topic on how they used their devices and how the Tab S can benefit them.

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Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

Tab S Challenge Tour – Atlanta, GA

Visitors were really blown away by the capabilities of SideSync 3.0 and the

ability to answer messages or phone calls on the Tab S.

“That is one feature I like on my iDevices, but after buying a Note 4 phone, that is

the selling feature for the new Tab S. I will be buying one after the game for sure”

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Change I Challenge I Create I CompetitivenessSEA – CBD (Samsung Confidential)

Tab S Challenge Tour – Atlanta, GA

“That display is incredible. I’m surprised I haven’t heard of this Tab S before now.”

“I hate to admit it, but this is better than my iPad. I struggle with the storage space, but being able to

add 128gb is impressive!”

“I am a big Samsung fan and my whole house is Samsung. I’m drawn to the quality of the products

and this (Tab S) is another quality Samsung product.”

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