Toll Free in the U.S.: 1-877-955-0707 TarrenPoint.com

C A S E S T U D Y

Turnkey multimedia support delivers fifteen presentations in six weeks

An international leader in oil and gas production trusted TarrenPoint to design multiple animated presentations for a worldwide, executive-level summit. TarrenPoint delivered high-quality turnkey solutions with a 24/7 support model featuring codified pricing and review processes that enabled the client to focus on their core business with the confident assurance that their presentations would be delivered on time.

Business Challenges

Each year, this corporation hosts an internal training event that focuses on the business development and sales aspects of the company. Everyone from technical experts to the most senior corporate executives attends, and turnout regularly tops 1,000. New and up-and-coming leaders within the company and the various product lines develop presentations that not only showcase their business unit but also illustrate how each one integrates within the larger corporate structure. The goal is to help everyone understand all the services the company has to offer and how best to discuss these services with future customers.

Each product line, including a newly created artificial lift unit, was responsible for two twenty-minute seminars in addition to a separate executive presentation. Most of the focus was understandably given to the executive presentation, leaving the seminar presenters to fend for themselves using any available resource. Unfortunately, the client had no internal resources from which to draw, leaving engineers floundering for ways to produce high-quality presentations that would best promote their product lines. With the everyday pressures of the oil and gas industry, these presentations often got pushed to the back burner. The internal marketing department was unable to fulfill every request, leaving the work, when addressed, to be created by high-salaried engineers for whom creating stunning presentations was not their forte.

The TarrenPoint Answer

TarrenPoint met with key members of the client’s internal marketing department and subject matter experts (SMEs) to ascertain the number of presentations needed and the available resources. Drawing from two decades of experience in creating, managing, and operating multimedia content, managers and team leads within TarrenPoint developed a unique, scalable strategy that addressed the needs of the various product lines.

Harnessing available resources from India, Australia, and the United States, TarrenPoint created a common email location that was monitored 24 hours a day, 7 days a week. When a request came from a product line via email, an automatic reply was generated that included a short list of instructions for the product lines on where to upload source files, how to get started, the standard review procedure, and an estimated cost for the project. In short, TarrenPoint worked as a seamless, invisible extension of the client’s marketing department.

Our customized support

model seamlessly

integrates with the

client’s marketing

department, ensuring

on-time delivery at

reduced cost.

© 2014, 2015 TarrenPoint. All Rights Reserved. T0185-0515

About TarrenPointSince 1994, TarrenPoint has partnered with our clients to deliver the highest quality business and technical documentation, corporate communications, multimedia productions, and e-learning solutions using our proprietary REP MethodologySM (Rapid, Efficient, and Proven). Our REP Methodology streamlines processes, condenses development timelines, ensures the highest quality deliverables, and delivers enhanced customer experiences, all at a substantial cost savings.

For more information about TarrenPoint, please visit TarrenPoint.com or call toll-free in the U.S. 1-877-955-0707.

C A S E S T U D YThroughout the accelerated, six-week timeframe, TarrenPoint worked on fifteen presentations. Some source material, like the content from artificial lift, was a basic sequence that told the story the product line wanted to convey, and TarrenPoint’s graphic designers used their creativity to bring to life the essential message. Other projects merely needed TarrenPoint’s editors to conduct a substantive review to ensure quality and consistency. The large majority of the projects, however, were complete turnkey presentations where TarrenPoint team leaders obtained the content in raw form—either from source files or SME interviews—and developed storyboards, graphical sequences, and animations to produce high quality presentations that communicated the product line’s place within the overall corporate hierarchy.

The presentations were a huge success at the event, receiving extremely positive feedback. The artificial lift presentations, for example, prompted substantive questions from the audience and secured the product line’s place within the company.

Business Benefits

The client’s decision to outsource the presentation development to TarrenPoint for a turnkey solution kept client resource involvement to a minimum with little or no supervision from the client’s marketing department. Additional key benefits include:

• Reduced cost—The client’s engineers, liberated from the burden of creating the presentations, acted solely as reviewers as opposed to content developers, freeing them to focus on their own jobs.

• Reduced development time—By dedicating a documentation and graphic design team to the client, TarrenPoint delivered all projects within the challenging six-week timeframe.

• Seamless integration—The 24/7 global support model, with TarrenPoint team members in Australia, India, and the United States working together streamlined the kick-off process and provided client SMEs with essential information on the entire process to the point where it was almost invisible.

• Customizable support model—With common pricing defined and a consistent creation and review process, TarrenPoint made it easy for the client’s SMEs to order a presentation with the assurance that it would be delivered on time, on budget, and with the right level of creativity to convey the essential message.

Rapid,Efficient,ProvenCONTENTSOLUTIONS