t vadvertising yr2
TRANSCRIPT
![Page 1: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/1.jpg)
Advertising ProductionCharacteristics of products
![Page 2: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/2.jpg)
RecapOpen up the Moodle Lesson 6- Characteristics of products to answerWhat is the purpose of Advertising?
![Page 3: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/3.jpg)
Write a target on a post it explaining how you will achieve one of the Learning Outcomes below:
• be able to explain the how adverts highlight a products characteristics.
• be able to analyse how adverts use branding and USP for audience persuasion
• make comparisons between advertising examples and their branding techniques
MUST
SHOULD
COULD Use adjectives to describe
advertising techniques(Aim to fit at least one in your report today)
English Target
![Page 4: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/4.jpg)
If the purpose of Advertising is to sell and raise awareness of a product then….
What do Advertisers need to know about products in order to do this?
How do they decide what features of the product to highlight in their adverts?
Discuss in pairs and share answers
![Page 5: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/5.jpg)
Analysis of products worksheet (Individually 10 mins)
• Coca Cola• Iphone• Nike Trainers
• Use the worksheet to list one feature of the product in each box
• What does the customer get out of the feature?
• Rate importance of this feature 1-10
• Does it make it the same or different to other products?
![Page 6: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/6.jpg)
Advertisers use the USP to sell products
• USP or unique selling point relates to the features of the product that make it stand out as different from other products.
• What is the USP of the products you looked at?
![Page 7: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/7.jpg)
Answer the question on the Moodle lessonHow does this advert highlight the USP of the product?
If you complete this early, then consider what product you would like to Advertise and what the USP of the product is.
![Page 8: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/8.jpg)
Why do Advertisers use this as a persuasive technique?
• It shows an audience the benefits offered by the product
• It highlights the advantages over other similar products
![Page 9: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/9.jpg)
Another persuasive tactic for selling products is Branding
![Page 10: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/10.jpg)
What is a Brand?• A brand is not a thing, a product a company or an
organisation.
• A brand does not exist in the real world, it is a mental construct.
• Branding relates to the associations we make with a product.
• From the companies perspective it’s a promise that they offer their customers.
![Page 11: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/11.jpg)
“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive.
By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”
Coca-Cola Executive
![Page 12: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/12.jpg)
What associations do we make with Coca-cola? Mind map in groups
![Page 13: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/13.jpg)
Coca- cola’s brand is…
• youthful• Energetic• It’s recipe is secret
• Visual associations might include:• the unmistakable red and white logo• the unique shape and tint of the original glass bottles.
https://www.youtube.com/watch?v=HUzPwIP9BqE
![Page 14: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/14.jpg)
Use the Moodle lesson to analyse the case study
• Use this information to help your report writing later on.
Use adjectives to describe interactive media designs
(Aim to fit at least one in your report today)
MUST be able to explain the how adverts highlight a products characteristics.
SHOULD be able to analyse how adverts use branding and USP for audience persuasion
COULD make comparisons between advertising examples and their branding techniques
English Target
Learning Outcomes:
Use adjectives to describe advertising techniques
(Aim to fit at least one in your report today) English Target
![Page 15: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/15.jpg)
Representation and products
![Page 16: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/16.jpg)
How are the women in these adverts being represented?
https://www.youtube.com/watch?v=wYFmdlzff98&NR=1
![Page 17: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/17.jpg)
The women in these adverts are being represented as stereotypes,
What stereotypes are associated with men?
![Page 18: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/18.jpg)
Dove used representation as part of its branding- Why did they choose to do this? https://www.youtube.com/watch?v=KJDIDKQIMNI
![Page 19: T vadvertising yr2](https://reader036.vdocuments.us/reader036/viewer/2022081605/58eea7b91a28ab5d538b4621/html5/thumbnails/19.jpg)
Include your learning from today in your report.
• Write about product characteristics in your report.- Branding- USP- Representation
Use adjectives to describe interactive media designs
(Aim to fit at least one in your report today)
MUST be able to explain the how adverts highlight a products characteristics.
SHOULD be able to analyse how adverts use branding and USP for audience persuasion
COULD make comparisons between advertising examples and their branding techniques
English Target
Learning Outcomes:
Use adjectives to describe advertising techniques
(Aim to fit at least one in your report today) English Target