t-shirt analysis

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T SHI IRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE AUDIENCE? CALL OF DUTY: G GHOSTS RESIDENT EV VIL GTA V

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Page 1: T-shirt Analysis

T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE AUDIENCE?

CALL OF DUTY: GHOSTSCALL OF DUTY: GHOSTS

RESIDENT EVIL RESIDENT EVIL

GTA V

Mel Ruvolo
- Uses the Ghosts logo of a faint white skull, which is on most of the games poster and packaging.- Includes the Call of Duty title in the bottom right showing the brand and game franchise.
Mel Ruvolo
- Call of Duty fans of the game/ franchise.- Because of the use of a logo instead of game title is is focused toward more of a hardcore fan than just a fan of the game.
Mel Ruvolo
- As it is focused at mainly more hardcore fans of the game it would be accessible online on website such as, the Call of Duty site, or video game sites.- It works for the audience as it sticks to the main logo design that Call of Duty: Ghosts has used and does not use any other elements incorporated in its design.
Mel Ruvolo
- It works for the gamers and fans of Resident Evil as it incorporates the game in stylish/ funny style and not just stereotyping them as a gaming 'nerd'.- Another audience would appreciate the design or sports recognition- This shirt would be available online but also in game/ dvd stores to a wider audience.
Mel Ruvolo
- As there is no Resident Evil title or logo printed largely on the shirt it is not only for hardcore or casual gamers but also fans of sports or the design.
Mel Ruvolo
- Uses the design of a national sports team.- Incorporates the city that is used in the game but in the style of a popular sports team.
Mel Ruvolo
- This is the specific jump suit that is used in the game.- In includes the various logos and badges to mimic the jump suit in the game.- The brand Dickies have made this piece of merchandise including the GTA 5 logo.
Mel Ruvolo
- The main audience for this would be big fans of the game as it is a higher priced piece of merchandise.- Because of the tie in with the brand Dickies some followers or fans of that brand who may also be small fans of the game will also be interested.
Mel Ruvolo
- It uses a key costume from the game and may be a special addition or become a rare piece of merchandise in the future which is why it is important to the fans - It also may be used as a fancy dress costume used by casual gamers who may find and purchase this piece of clothing online.
Mel Ruvolo
Mel Ruvolo
Mel Ruvolo
Page 2: T-shirt Analysis

T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE AUDIENCE?

BIOSHOCK BIOSHOCK

MINECRAFTMINECRAFT

ANGRY BIRDSANGRY BIRDS

Mel Ruvolo
Mel Ruvolo
- Uses an element from the game called the Electro Bolt (power/ weapon). and plays on the idea and concept.- logo or symbol used for this element printed on the T-shirt.
Mel Ruvolo
- More hardcore fans of the game as they must recognise this from the game whereas other audiences would not understand it.
Mel Ruvolo
- Plays on the idea of the element in the game making it more comical.- Shows there recognition and that there a fan, but the shirt represents the games concepts in a clever way.- Shirt would be available in game/ dvd/ comic stores.
Mel Ruvolo
- Logo/ image that represents the characters called the creeper in the game Minecraft.- Plain design and no title of the game printed on the shirt. makes it act as a logo for the game.
Mel Ruvolo
- Main audience are big fans of the game and ones aware of this concept/ character who is in the game.- Another audience may be less of core gamers but fans of this plain design which also brings in fans of this t shirt design who may have never played the game but have just heard of it.
Mel Ruvolo
- It uses an image representing a main character/ concept in the game which most fans will be interested in.
Mel Ruvolo
- Gives a comical approach to the characters in the game by printing some of the little speech used in the game in bold letters along with the characters.
Mel Ruvolo
- Having a very wide target audience This Angry Birds T-shirt will have large audience of not only the gamers who play this but everyone who plays it and become a fan.- The must recognise the shirt from knowing certain characters in the game.
Mel Ruvolo
- Uses images of characters in the game.- Plays on their characteristics and uses a slogan or tag line "Nom Nom Nom".- Title of the game printed small on the bottom of the t-shirt.