t-scope-test
DESCRIPTION
T-scope-test. Demonstation!. Søren Østerggard Packaging and Transport September 2003. T-Scope-Test. The product is presented together with other products from the same product group as it will be done in supermarkets The same pickture is presented in very short time. - PowerPoint PPT PresentationTRANSCRIPT
T-Scope-TestSøren ØsterggardPackaging and TransportSeptember 2003
A T-scope-test is a presentation of a new packed product:
• The product is presented together with other products from the same product group as it will be done in supermarkets
• The same pickture is presented in very short time.
• If the test person do not recognise the new product the same pickture is persented a little longer time.
• Typical 1/8 sec. > 1/4 sec. > 1/2 sec. > 1 sec. > 2 sec.