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13 307309 Maln Street Both Phones

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1 Por People il

I° II KEEPING YOUR WORDsuccecdi ¬

ed in establishing a lucrative buslLy ness one in which be deals with many

1lIersons amt often comes in contact

t with them says that the strongest< feature of his success that he can

acclaim is that be made it a point toalways keep his word When he be ¬

t gan business in a modest way hetdetermined to do that for he believed

I f that It was bettor than any minor

1IS strategy often employed by men in

t1i dealing with their follows Often in

Irj the beginning it would have been

f much more profitable and easier to

avetave resorted to subterfuge but he

l r was looking toward future ratner

Jt than present results As time passedhis reputation r keeping his word-

I

I j with customers grew and this very

circumstance acted as a safeguard tointegrity there was no danger that

U1 id tricks of the trade would be substituted for candor On this basis his

l tx business grew to large proportions

r < because he kept his word no matterat what cost

I

IM A STRIKING ADti r Frequently churches use the display

of the newspapers but seljtCJolumns the space used in so striking

as by the First MethodistChurch In the Traverse City Mich

Record One of the ads reads as tot

ft lowsThis Is an advertisement intended

to let the folks know that Old FirstChurch Is still doing business at the

a t rxt Old stand We have no lire galeozt

ir but we have had some fire and arexpecMng more Fire does not dam

l age the goods we handle It Increasesburning off the stalei J Ythelrvalue fy

shopworn appearance

Yan making them look like fresh fromi J fI v the loom

i > Our special hour of business Is from

1i 7 to 8 oclock Sunday nights Doors

jnen later tfor customers who have1 I si iipt found what they want Special

ivnli f M-

andattention given to sinners backsliders

W i petrified saintsn t r t We received four people into mem

bershlp last Sunday one by transfersad three on probation

to t Remember the commodity time ande Oldtime Religion at Old M

1 t 1E 7 oclock tomorrow nightI LA JOSEPH DUTTON Pastor

k 0IS THIS THE REASON1 >

tAn exchange publishes a letter from

i II V a farmer on the mall order house in

I

which be admits that the home mer-

Chantsr t It k sell for less and the customerof the mall order house generally gets

IiJ soaked but he says the fault alllies with the homo merchants He

f t j

tJf i k 1

dekng J rontablePublicity

states most of the home merchantswho advertise at all dont quote pric ¬

es They neglect to tell us prices oneverything they offer for sale Ofcourse we can go to the store and aqkthe price of this article and that butyou know how It Is one does not sowell exactly know what one wants tobuy wnen one gets in a store Andhere is where the mail order makesa hit They send us their advertisement matter Into our homes and weread it when we have not anythingelse to do Many orders are made upand sent out at just such times Thehome merchants can save the expenseof getting out of catalogues We peeple read the home paper more carefully than we do the catalougue and weread it every week

CANT DO IT ALLThe drummer is a necessity in the

I commercial world but he can not accomplish everything mainly becausewith all his push and enterprise hetan not go everywhere That experta merchandising Printers Ink showswhy very clearly in the followingparagraph The successful man theman with money is nearly always abusy man too busy to grant a personal interview except on matters relat ¬

ing to his own business But intohis private office and his home wherethe solicitor the salesman and thepromotor can not penetrate the news-paper the trade journal and the mag ¬

azine find their way In other wordsgood advertising media never sleep

MARK TWAIN ON ADVERTISINGMark Twain says When I was

editing the Virginia CIty Enterprisewriting copy one day and mining thenext a superstltous subscriber oncewrote and said he had found a spiderin his paper Was this good or badluck I replied to him in our An ¬

swers to Correspondents column asallows

If Old Subscriber The finding of aeider in the copy of the Enterprise

was neither good luck nor bad Thespider was merely looking over ourpages to find out what merchant wasnot advertising so that it could spinits web across his door and lead afree and undisturbed existence for ¬

ever after

SIGN PAINTER PUNCTUATION

The pastor of a leading Bostonchurch announces the subject of hissermons oni a large bulletin boardprepared by the sexton One Sundayrecently the evening sermon WaS tobe on Hell Passersby were a gooddeal startled to note that the lowerpart of the bulletinboard had on Itthese words in large and fiery red let ¬

tersHELL

ALLSEATS FREEEVERYBODY WELCOME

GOT RESULTSStockfoni0ne day last week old

than Gotrox bought a lot of those DoIt now signs and hung em aroundthe office Bond How did the stafftake it StocksonAlmost unani ¬

mously The cashier skipped with30000 the head bookkeeper eloped

with the private secretary threeclerks asked for an Increase in salr

r

1

r

and the office boy lit out to be-

e¬

a highwayman and got as far-

t as Pittsburg before he washt and disarmed

PRINTINGNot slambang hitormiss goas

ouplease printing but printing plan-ned with its purpose constantly innind printing that fits becausenade to the measure of your particu¬

lar business and its needs That onekind we to We write plan print andbind We do the whole thing or anypart of it and nobody knows betterthan we do how such work should bedone

When a merchant or manufacturerdeclares that printing doesnt payit would be Interesting to know whathe means Frequently an analysis ofhis remark and what lies behind Itshows that while content with aprofit of say six per cent on ordinarynvestments he expects capital sunk

in catalougues and other literature tobring much handsomer returns Print ¬

ing pays if the returns are as greatas those from other sources in anyline of business which is a selfevident proposition There is not a su¬

perabundance ot reason to be mar ¬

shalled in support of he oppositecontention there is however a deeprooted notion that printed matter isa failure if It does not prove a bonan ¬

za and the notion should be comoatedby persistent argument

Those who have experimented byadvertising In the leading agricultural

I

papers say that farmers are buyingfine books pianos and a host of thingsthat a decade or so ago were concededto be byond them These advertisersalso found that the popular magazinesdo not reach all the people withmoney tospend While covering thecities and towns the rural districtshave not fallen under the spell of themagazine All of which should beand is good news for the brethren ofthe country press and we hopethey will profit largely by the im¬

proved standard oif living now obtain ¬

ing among their clientele to whoseinterests rural editors ever havebeen loyal and to whose advancementthey have aided so p1aterlal1YI

There is a certain locality up northwhere if a drop of water falls on onetilde of a given point it heads imme ¬

diately for the Gulf of Mexico andif it falls on the other side it landsin the Hudson Bay Now theres apretty definite point like that in ad ¬

vertising Pass it on the side ofAttractiveness and your catalougue

or booklet Is pretty sure to reachSuccess Pass It on the other side

the Ordinary sideand it is mostapt to sink into Mediocrity

What excuse have you for being inbusiness The proper sort of answerto that question will give you a goodbasis for several strong advertise ¬

mentsGrantedthat you know all about

your own goods does the other felloWthe prosPective purchaser alsoknow

TJio publics memory Is remarkablyshort See that you are long ongood advertisingr

Attract attention Thats what typeand ink are for But be sure you prop ¬

erly take care of that attention afteryouve captured it

John R Hegeman president of theMetropolitan Life Insurance Companywas formally placed under arrest InNew York on charges of forgery andperjury Later Justice Dowling din

andfsustalnedi

TLA GRIPPE

WHAT THE MALADY REALLY IS

AND SEVERAL SUGGESTIONS FOR

ITS TREATMENT AND PRE ¬

VENTION

True the grip or influenza has aIhistory reaching bock for centuriesThe first epidemic in the UnitedStates was in 1647 In the last 100years four different waves of it hasswept over the country The firstin 1830 the second in 1836 another In1847 and the last In the memory ofus all in 1889 and 1890

The story of this last Is the storyof them all It begun in May 1889south of Siberia in Turkestan Trav-eling

¬

westward it reached Moscowby September Sa Petersburg by Oc ¬

tober Burlln by November Londonby December and January found it I

raging In New York and scatteringthroughout this country It Is saidto have flashed from New York toSan Francisco in three days I

In Its attacks two out of five peopie were affected young and oldweak and strong Fortunately themortality has been low varying from1 In 200 to lln 1000 cases i

It is an infectious disease which iscaused by germs shaped like dumbbells first described by the Germanscientist Pfeiffer True la grippemay seize a victim In summer as wellas in winter-

Since this last wave of universalla grippe there have been epidemicsin many cities There have been lo-calities in which it seemed to be everpresent there have been scatteredcases constantly here and therethroughout the country The bestauthorities now agree that the baconlusa of Pfeiffer is so generally distrib¬

uted that la grippe is an everpresentallprevailing possibility-

On the other hand there are thousands of cases of socalled gripeupsdo influenza These are notcaused by the original germ but aredue to ordinary air germs draughtsexposure and Inclement weatherThe large majority of cases at thisseason of the year are of this natureIt does not occur during the warm

weatherThesymptoms of the true and the

counterfeit are practically the samethe treatment the aime the dangerthe same The pne great differenceis that the average man could dodgethe false grip but if the real thinggets after him his degree of healthand vigor does not seem to help hima bit

In one case they are cold In thehead bronchitis and cough fever andmore or less prostration in anotherinflamatlon of the stomach and bow-els with vomiting colicky painsdiarrhea and fever Yet anothercase may begin with intense headachepains In the back limbs and alljoints with complete loss of strengthThese latter cases are the ones fol ¬

lowed by mental symptoms of theblues melancholia and rarely in-

sanity¬

The treatment outside ot the firstmeasures and home nursing shouldbe in the hands of a physician Donttrust to whisky and quinine and thelauded sure cures

The alcohol and stimulants cheerthe sufferer for a short time onlyAny benefit derived Is only from theperspiration which may result Thisperspiration may be produced withoutintroducing further poisons into the

already poisoned systemTake warm bath drink something

hot preferably lemonade or dilutedfruit Juice and get Into a warm bedHave a doctor in but dont invitethe neighbors The grip is contageousand too serious a disease to be soughtfor Dldge It if you can and if youhave it dont hannh it to your friends

The principal danger is that manyoases are neglected The man whoIs going to wear it out may pay forhis folly years later The intensepoisons affect the heart kidneys andnerves Rest and quiet with a simplediet of soup toast rice and fruit givethese organs a chance to fight thebattle

Cad lessness may Impose the laststraw upon an already weakenedheart and organic heart disease re ¬

suits Dont exert yourself until thefever has subsided and the tempera ¬

ture been normal at least two daysIf you would dodge the common or

false grip which Is so popular just

foodIor upon ngthe middle of the forenoon and after¬

noon and upon retiring Beware ofdraughts and wet feet

Do not expose yourself unnecessari ¬

ly by visiting with those already afflicted Take enough physical exerciseeach day to perspire and your chancesof dodging are good

Dont worry Cheer up Keep upyour general vitality and the ordi ¬

nary germ cannot touch you ChicagoJournal

ADVERTISED LETTERS

The following is the list of lettersremaining uncalled for in the Frank¬

fort Ky postofflce for the week end-ing February 22

Allen AdamBale WinnieBogle Miss ElizabethCary E HCook Miss AnnieCreekmore W BJDaily Mrs LeilaDavis HenryDenny EvaFrancis Mrs WillGarrett WmGaskins Charlie

1HalUsHalkny T DIHelton WmHix RobtHughes Miss MaryJacobs JohnKing Geo SpecialLytles Miss MaryMcCamety EmmerMurry Geo APayne Chas-Ragsdale Master DudleyRoberts Ben-

Rouyoarks SamSalvaton SclfoStuart SamTailor Mrs MattieTaylor MrThomas JohnThomas GeoThurman Cora ITingle JailTurner John D i

Turnei Everett jl

Vaughan Mrs W CVavrlna AntonWhitten Miss PernecleWill tt WmWilson Miss WinnieWood Mrs Phebe

Persons calling for any of these lettorn wUlpease say advertised

G 1 BARNES Postmaster

ENTUCKY TftACTIOiv

COMPANY

edule effective on and attitiDecember 3 1907Cars will leave Lexington for Veti

allies and Frankfort every hour from

IncluelveI VenIn

for Franksfort every hour from 645 a muntil645 p m Inclusive

Cars will leave Frankfort for Versallies and Lexington at 600 a myJnd every hour from 730 a m until f

730 p m InclusiveCars will leave Versailles for Lax

Ington every hour Jfjgp 615 a m untll 815 p m InciftVe and at 1013pm

Runlng time Lexington to Versall

Frankfort w

M J B CRAWFORDGeneral Manager

Fran1ollGinGinDafifigThe t

Local Time TableIN EFFECT JANUARY 28 1907

DAILY BXUKfi A M PSUNDAY No81 atll

22IUIA AII Lv D

SummitFrankfort Ar

11jJ1 1 715

2 Elkhorn 11 01 101 +P

2 19 6 Switzer 10 69 6 M2 29 6 8 tamping Ground 10 a 482 86 6 421 Duvall 10 a I2 41 I Johnson 10 30 8 502 47 7 f Georgetown 102 822 iiI I I 8 Depot554605

6 382 69 7 23 New to8 en 733 CenterviUe 8 4 a811 55y820

737 Elizabeth 8 Ii

3 9 87AConnectsrc at Georgetown Union Depot with QConnects

Centralat Praia Union Depot with Kentucky

Co DN spot with L A

BETWEEN wINOINNATtVaP

KIA111

Frankfort Ar IAKIPIIs

8S 47

IiiIAr Georgetown Lv

BETWEEN FRANKFORT A CINCINNATIVii PARIS

AM P M P x620 00 Lv Frankfort Ar 71715 261 LvGeorgetown Ar I S9 rr766 340 Ar 54410 60 510 Ar Cincinnati Lv a K

KENTUCKY CENTRAL R R POINTSwr o aJA L Frankfort Alll1 a6A7t1is a

GhProa KAYGen1 A

Louisville fltlantioHailwau

EAST 3SUNDAYTrains leave Versailles for Beatty

fille and intermediate points tat 738a m and 1320 noon

WESTBOUND DAILY EXCEPTSUNDAY

Trains from Beattyvllle and intermediate points arrive at VersallUell I015 a in and 535 Po m

ON SATURDAYS ONLY TwOkleaves Versailles for Richmond ukIntermediate points at 710 p m i-

ON SUNDAYS ONLYTralaleaves Richmond for Versaillesintermediate points at 355 p m

The L A and the Traction UMaffords excellent service betwuMtFrankfort and Nlcholasvffle Kitjfcmond Irvine Beattyvdlle land interaaipointsgTor

ft R SMITH GP AVersailles Ky bk

S

Chesapeake Ohio fly

auJeetLimited for Louisville Nashville Is S

phis West and Sasthweat940 A M 1

DairyLimited

Fer Washington Baltimore PhiUwJa-lplita OWPoint

a

1015 A M aid 745 P M BaU j 123lyr

r

CHANGE OF STREET CARSCHEDULE 1 j

LICars leave Capital Hotel

For Park Line i

615 a m and every 45 minutesmill 10 p m

For Cemetery Line645 a m and every 45 minutes

until 945 p mFor Leestown Line

630 a m and every 45 minutesrntil 1015 p mI i 1

THE CENTRAL KY TRAC CO 1 °

It