t i a draft strategic plan · strategic goals to create on the blockchain a commodities exchange...

1Universal Blockchain Technology- Confidential

DraftStrategic Plan

CEO:Date: Version:Prepared by:Contact Email:

Confiden

tial

Jean-Charles LabrecqueJan 2018Ver 1.1 DraftJoe [email protected]

Universal Blockchain Technologies


The ICO

In a one time only event, early Participants purchasing (1) UBTG will receive as an

incentive(1) UBTT.


Draft

Career Highlights:

Life time entrepreneur and extensive world traveler, Mr Labrecque most recent activities, have been dedicated to the mining industry where he listed Glen Eagle Resources on the TSX Venture Exchange in 2005 and has remained CEO until this day. Under his tenure, the company has enjoyed a rare status among mining companies to have made the transition from exploration to a small gold producer on its way to become a success story.

Co-founded Pershimco Resources (2003-2006), a publicly traded company that reached $70M in market capitalization during the period.

On the international scene, he earned his second master’s degree while graduating MBA in 1988 from Hautes Etudes Commerciales in Lausanne, Switzerland.

Studied in India as a teenager before moving to South East Asia and Australia.

Lived and worked in Hong Kong as a Forex trader (1989-1991) before co-founding in 1992 his Investment Banking Company dedicated to finance large real estate projects with the Jakarta establishment.

Author of the White Paper, he co-founded Universal Blockchain Technology in the summer of 2017 on the premises that addressing regulations was the unique way to develop a sound and lasting business model.

Management Bio’s Jean Labrecque


DraftManagement Bio’s Joe Deklic

Career Highlights

Before Rogers Communications, Mr. Deklic spent 19 years after joining Cisco in 1996 and assumed increasing responsibility for Cisco Canada’s financial operations. After a successful stint as a Sales Manager, he founded Cisco Capital Canada and became the General Manager, capturing a book volume of $100m for four years

In 2003, he took on the role of Chief Financial Officer & Controller and in three years, succeeded in managing through record sales revenue for Cisco Canada and controlling operational expenses, even as the company grew three-fold. In addition to being CFO, he was appointed Chief Operating Officer in 2007, responsible for optimizing business practices and driving operational excellence throughout Cisco Canada overseeing the growth to $2.3b from its origins of $80m in 1996.

In his final role at Cisco, he was appointed Vice President responsible for Sales Operations as well as Canada’s Software Sales and Strategic investment’s.


5

Table of contents

1. Financials – Revenue Distribution - White Paper - Executive Summary

2. Market Analysis

3. Product Analysis

4. Competitor Analysis

5. SWOT

6. Business Canvas


DraftFinancials(Gold $1250)


Headcount Costs


DraftProjections are based on 0.005% of the average trading volume of any given crypto currency among the top 50


Draft

Year 1 Year 2 Year 3

Revenue $3,867,000 $6,659,000 $12,492,000

Direct Costs $1,278,000 $1968,000 $3,303,000

Selling + G&A costs

$1,531,000 $1,856,000 $2,340,000

Total Costs $2,809,000 $3,824,000 $5,643,000

Net Available 1,058,000 $2,835,000 6,849,000

Distribution 50 % $529,000 $989,000 $3,424,500

Number of Tokens 10,000,000 10,000,000 10,000,000

Royalty 5 % 9.8 % 34.2 %

The distribution and revenue model do not include many short term opportunities like trading fiat currencies and being listed on other Exchanges.

Revenue Distribution Among Token HoldersIN

UBTG Gold Equivalent


“Gold is money. Everything else is

credit “ J.P. Morgan

“Gold is money. Everything else is

credit “ J.P. Morgan

“”

What sets UBT apart from its peers are its unique and propriatary Hyperledger Authentication Protocol Platform (HAPP) running on IBM-Linux Hyperledger and the strong fundamentals underlying its core objectives and business model in progress to be fully regulated.

Jean-Charles LabrecqueCEO & Chairman

The Vision

We believe at Universal Blockchain Technology that future developments in blockchain technology will be guided by trust and governance. As businesses, governments, consumers and banks embrace the principles underlying blockchain technology, the real world of B2B and B2C will have a global reach based on speed, trust and KYC.

As the trend to create a legal framework for cryptographic ventures is growing stronger among G20 nations, UBT has opted to be fully transparent from a regulatory perspective.


The White Paper

• UBT’s white paper is likely to set the trend for future ICO’s and how blockchain technology will be

addressed for years to come.

• The clarity and transparency of the business model will make for a quick understanding and reading.


Executive Summary

• No regulatory bodies or externally auditable forces have been available to create the requisite trust and governance regarding

blockchain technologies until now.

• To bridge the discrepancy, Universal Blockchain Technology (UBT) has created a business model allowing its blockchain to be

fully authenticated, transparent and auditable.

• As a consequence, its White Paper has been submitted for “Regulatory Relief ” from the Canadian Securities Regulators.


13

Detailed Executive SummaryMission statement, The Vision and Strategic goals

What sets Universal Blockchain Technology (“UBT” or the “Corporation”) apart from its peers is the Hyperledger Authentication Protocol Platform (“HAPP”) that is proprietary to UBT. By operating on IBM-Linux Hyperledger, HAPP brings an innovative authentication process to blockchain technology, which in return allows UBT’s core objectives and business model auditable and open to regulations.

Mission Statement & Vision

Strategic Goals

To create on the blockchain a Commodities

Exchange based on authentication.

Leveraged gold to be collateralized by banks

Develop innovative applications based on

HAPP

Key initiatives

Expand Happ to other

commodities exchanges based on

KYC

Get regulatory approval to allow the general public

to trade gold using blockchain

technology.

Provide audit rights to OSC and

tax authorities

Leverage HAPP to

create smart contracts

driving authenticated

exchange transactions

Secure large amounts of

gold and find adequate

vaulting in prime

location

Think Global and open

offices in key parts of the world in to

expand UBT business

plan

Develop social media to promulgate

and disseminate

the information around UBT

business model


The Technology

UBT’s proprietary platform HAPP creates an application that enables authenticated transactions on both the Hyperledger platform as well as the Ethereum platform to

serve as the basis for any identity authenticated transaction.

HAPP represents an asset value and forms the baseline for its future Commodities Exchange and to process financial transactions based on gold as an asset value.

Patents are pending to protect HAPP and the Corporation’s business model in Canada and the USA.


The Concept

• To created Commodities Exchange on the blockchain where precious metals and standard currencies can be

traded on its HAPP Platform.

• The physical gold has already been outsourced and will be made available to UBT on demand.

• Once the Gold has been set aside, the electronic contract generates two asset tokens.

UBTG : A digital asset based on gold.

UBTT : A digital asset based on HAPP technology.


$70M Raise / Money Flow (Gold $1250)

$50M goes to purchase Gold representing 70% of the total.

UBTG nominal value ($5.00) based on 1 decigram of gold.

Number of UBTG tokens issued: 9,090,000.

$20M goes to working capital representing 30% of the total.

UBTT nominal value ($1.50) or 30% of UBTG value.

UBTT reflects $20M in working capital and HAPP’s R&D value.

Number of UBTT tokens issued: 9,090,000.


DraftFinancing Diagram

9,090,000

9,090,000

1:1 ratio

Working Capitaland

HAPP value

In a one time event, early Investors buying (1) UBTG will receive (1) UBTT as an incentive.


The Technology

IBM HYPER LEDGER

ETHEREUM Anonymity

HAPP

UBTGToken

Mineral 2

Mineral 4

Mineral 3

AuthenticatedExchange

Debit orP Card

Q4 2017

Q3/42018

Q22019

TBD 2020

Application Layer (UBT IP) “Tech” Value Blockchain ledgers

Contracts, Authentication

and rules

Versatility by

cross-trading platforms

UBTT Token


19

Table of contents

1. Executive Summary & Concept

2. Market Analysis

3. Product Analysis


5. SWOT

6. Business Canvas


Draft

Source: The definitive guide for Enterprises, Google Trends

The Trends


DraftBlockchain funding grew in Q2ICO’s Exceeded VC


Lots of Hype Lots of Talk Lots of ACTION

50 Billion IOT Devices projected

by 2020( ABI Research)

1982, with a modified Coke machine at Carnegie Mellon University becoming the first internet-connected appliance.

IPV6!

IIOT $12 Trillion of global GDP by

2030

Gartner Hype Cycle for Emerging Technologies


DraftGartner Hype Cycle for Emerging Technologies, 2016


24

Table of contents


2. Market Analysis

3. Product Analysis


5. SWOT

6. Business Canvas


Ethereum (ETH)Launched in 2015, Ethereum is a decentralized software platform that enables Smart Contracts and Distributed Applications (ĐApps) to be built and run without any downtime, fraud, control or interference from a third party. During 2014, Ethereum had launched a pre-sale for ether which had received an overwhelming response. Ether is like a vehicle for moving around on the Ethereum platform, and is sought by mostly developers looking to develop and run applications inside Ethereum. Following the attack on the DAO in 2016, Ethereum was split into Ethereum (ETH) and Ethereum Classic (ETC). Ethereum (ETH) has a market capitalization of $4.46 billion, second after Bitcoin among all cryptocurrencies.

Zcash (ZEC)Zcash, a decentralized and open-source cryptocurrency launched in the latter part of 2016, looks promising. “If Bitcoin is like http for money, Zcash is https," is how Zcash defines itself. Zcash offers privacy and selective transparency of transactions. Thus, like https, Zcash claims to provide extra security or privacy where all transactions are recorded and published on a blockchain, but details such as the sender, recipient, and amount remain private. Zcash offers its users the choice of ‘shielded’ transactions, which allow for content to be encrypted using advanced cryptographic technique or zero-knowledge proof construction called a zk-SNARK developed by its team.

Bitcoin (BTC)A worldwide cryptocurrency and digital payment system[9]:3 called the first decentralized digital currency, as the system works without a central repository or single administratorThe system is peer-to-peer, and transactions take place between users directly, without an intermediary.[9]:4 These transactions are verified by network nodes and recorded in a public distributed ledger called a blockchain.Bitcoins are created as a reward for mining. They can be exchanged for other currencies,[13]

products, and services. Bitcoin can also be held as an investment

Significant Cryptos

http://www.investopedia.com/terms/s/smart-contracts.asp

http://www.investopedia.com/terms/e/ethereum.asp

https://en.wikipedia.org/wiki/Cryptocurrency

https://en.wikipedia.org/wiki/Payment_system

https://en.wikipedia.org/wiki/Bitcoin#cite_note-primer-11

https://en.wikipedia.org/wiki/Digital_currency

https://en.wikipedia.org/wiki/Peer-to-peer

https://en.wikipedia.org/wiki/Bitcoin#cite_note-primer-11

https://en.wikipedia.org/wiki/Node_(networking)

https://en.wikipedia.org/wiki/Distributed_ledger

https://en.wikipedia.org/wiki/Bitcoin#Blockchain

https://en.wikipedia.org/wiki/Bitcoin#Mining

https://en.wikipedia.org/wiki/Bitcoin#cite_note-15


DashDash (originally known as Darkcoin) is a more secretive version of Bitcoin. Dash offers more anonymity as it works on a decentralized mastercode network that makes transactions almost untraceably. Launched in January 2014, Dash experienced an increasing fan following in a short span of time. This cryptocurrency was created and developed by Evan Duffield and can be mined using a CPU or GPU. In March 2015, ‘Darkcoin’ was rebranded to Dash, which stands for Digital Cash and operates under the ticker – DASH. The rebranding didn't change any of its technological features such as Darksend, InstantX

Significant Cryptos

Litecoin (LTC)Litecoin, launched in the year 2011, was among the initial cryptocurrencies following bitcoin and was often referred to as ‘silver to Bitcoin’s gold.’ It was created by Charlie Lee, a MIT graduate and former Google engineer. Litecoin is based on an open source global payment network that is not controlled by any central authority and uses "scrypt" as a proof of work, which can be decoded with the help of CPUs of consumer grade. Although Litecoin is like Bitcoin in many ways, it has a faster block generation rate and hence offers a faster transaction confirmation. Other than developers, there are a growing number of merchants who accept Litecoin.Monero (XMR)Monero is a secure, private and untraceable currency. This open source cryptocurrency was launched in April 2014 The development of this cryptocurrency is completely donation-based and community-driven. Monero has been launched with a strong focus on decentralization and scalability, and enables complete privacy by using a special technique called ‘ring signatures.’ With this technique, there appears a group of cryptographic signatures including at least one real participant – but since they all appear valid, the real one cannot be isolated.

https://www.dash.org/news/darkcoin-is-now-dash/

http://www.investopedia.com/terms/l/litecoin.asp

http://www.investopedia.com/terms/b/bitcoin.asp

http://www.investopedia.com/news/monero-black-markets-where-bitcoin-isnt-anonymous-enough/


Significant Cryptos

Ripple (XRP)Ripple is a real-time global settlement network that offers instant, certain and low-cost international payments. Ripple “enables banks to settle cross-border payments in real time, with end-to-end transparency, and at lower costs.” Released in 2012, Ripple currency has a market capitalization of $1.26 billion. Ripple’s consensus ledger -- its method of conformation -- doesn’t need mining, a feature that deviates from bitcoin and altcoins.

A peer-to-peer crypto-currency design derived from Satoshi Nakamoto’s Bitcoin. Proof-of-stake replaces proof-of-work to provide most of the network security. Under this hybrid design proof-of-work mainly provides initial minting and is largely non-essential in the long run. Security level of the network is not dependent on energy consumption in the long term thus providing an energyefficient and more cost-competitive peer-to-peer crypto-currency

Peercoin (PPC)

Under the hood, Dogecoin is essentially a proof-of-work currency. Dogecoin's main technological difference is its hashing algorithm – the code it uses to create the difficult math problems that power its proof-of-work scheme. Dogecoin uses an algorithm called Scrypt, which is designed to require more computing power to run than the traditional SHA-256 algorithm. Scrypt was originally introduced in the hopes that it would break the dominance of users running specialized hardware to monopolize mining, but it turns out that Scrypt can be run on specialized hardware as well, so that benefit has been negated.

Dogecoin

http://www.investopedia.com/terms/r/ripple.asp


28

Crypto - Competitor analysis

Bitcoin has evolved from a payment system to become a store of value more than anything else. The limited amount of availability and the high volitilty make utilzation of this as a currency almost impractical. In addition the technlogy is slow making closing transactions very difficult.

NOT a competitor, different portfolio objectives

Bitcoin has evolved from a payment system to become a store of value more than anything else. The limited amount of availability and the high volitilty make utilzation of this as a currency almost impractical. In addition the technlogy is slow making closing transactions very difficult.

NOT a competitor, different portfolio objectives

BITCOINBITCOIN

For many of the same reasons associated with BITCOIN , these two ”ALT COINS” are not practical payment systems – these are more stores of value with tremendous volatility which ultimately negatively impacts the closing price of a product. High volume of transactions and the truth verification process in ethereum also makes a slower excahnge of value.

NOT a competitor different portfolio Objectives

For many of the same reasons associated with BITCOIN , these two ”ALT COINS” are not practical payment systems – these are more stores of value with tremendous volatility which ultimately negatively impacts the closing price of a product. High volume of transactions and the truth verification process in ethereum also makes a slower excahnge of value.

NOT a competitor different portfolio Objectives

Ethereum & LitecoinEthereum & Litecoin

Ripple Ripple IOTAIOTA

The Ripple network is permissioned as a direct result of its unique node list (UNL) system. that banks use to issue IOUs and settle debts. XRP has two uses: to pay fees on the Ripple network, and as a “bridge currency” for value transfers between any two institutions that don’t have a trusted relationship. However, its native token, XRP, is simply not necessary for the network to function. The underlying system works well but the fact tht if the global banks every adopted widespread use of this the underlying currency would not be XRP

NOT a competitor, different market altogother

IOTA is arguably the only Crypto that has been designed from the start with payment processing in mind. Largely used as a micropayment processor on Tangle technology this Crypto does a great job of exchanging value in the microspace of IOT. For sensors exchanging data at a cost of 100,000ths of a cent this works well.

NOT a competitor, different market altogether


DraftCrypto – Gold Based Competitor analysis


AirgeadSimilar business model, DIRECT competitor to UBT

pre ICO Dec 11th, launch Jan 11th 2018

UBT has superior tech with platform jumping system

AnthemInitial raise of 800K CAD

Founded by Goldmoney folks (Competing with BitGold)

UBT will have multiple minerals

OneGramTransaction fee – 1%, up to a maximum of 1 OGC70% of this fee is reinvested to buy more gold25% of this fee will be used for development & operations2.5% will be donated to Charities, 2.5% will reward miners (DPOS staking)Dubai based, Similar disbursements to UBT , similar business model – unregulated

ZengoldChinese Metaverse Blockchain, crypto assets that are backed by physical gold to

instantly buy and transfer even a very small fraction of gold anywhere in the world while

having pertinent asset information unalterable Metaverse Blockchain. July IPO

Limited to Gold, Unregulated

Crypto – Gold Based Key Competitor analysis


33

Table of contents


2. Market Analysis

3. Product Analysis


5. SWOT

6. Business Canvas


34

s wT

O

SWOTS

T

O

W

SWOT Analysis

ThreatSales / Transaction volumeMarketing / lost in the pack

OpportunityHAPP platform

Allows gold to be leveraged Blockchain Virtual Commodities Exchange

Strengths

Propriatary platformReal business

Real assetsKYC

Weakness

Requires gold storagethat must be audited.

Redemption process in two years.


35

Table of contents


2. Market Analysis

3. Product Analysis


5. SWOT

6. Business Canvas


Canvas Token Distribution Gold $1250

Subscriber $10,000

CompanyInvestorsFounders

(Cash & Token)

CommissionNet

Company Cash

Working Capital Cash $3,000

$10,000 x .7 = $7,000 $10,000 x.3 = $3,000 $10,000 x.02 = $200 -$200

$7,000 / $5 = 1,400

1400 UBTG NONE NONE Unless Purchased

1:1 Ratio Over allotment Over allotment

$3,000 x .7 = $2,100 $3,000 X .15 = $450 $3,000 X .15 = $450

$2,100 / $1.5 =1,400 $450 / $1.5 = 300 $450 / $1.50 = 300

1400 UBTT 300 UBTT 300 UBTT $2,800

Subscribers 10k initial investment covered by 1400 UBTG and 1400 UBTT covered by HAPP

Company receives 10k and purchases 7k gold and retains 2.8k in working capital


Canvas Social Media Footprint and Marketing

UBT must have active social media presence leverage a contractor to provide updates on social and regular activities – drive “likes” and eyeballs

UBT website and blogs – Link to articles and quotes include BIOs of Exec and investors – monitor website activity and send mails to registered viewers or coldMails for causal traffic.

Press release to announce board, and exec – utilize a “rolling thunder” approachAnnouncing new activities. Interest – Multiple releases on different forums “ Canada Press Release” ICO Bench.

Create Linked in Profile and roles for Board members and executives – publish article on gold asset backed Tokens (Deklic >4000 contacts).

Video already created ready to be loaded in Vimeo and You Tube with links to webpage once UBT is regulated.

Create Twitter feed and Instagram feed with daily activity on Blockchain and market space.


Canvas Sales & Marketing - GTM

Distribution Distribution

Coindesk Coindesk

ICO Bench ICO Bench

CoinbaseCoinbase

Coin Market CapCoin Market Cap

Sales / IR Sales / IR

Social Media CrowdfundingSocial Media Crowdfunding

Direct sales activity / Board and Exec

Direct sales activity / Board and Exec

High profile Investors High profile Investors

Principals Friends and Family

Principals Friends and Family

Rai Stone GroupRai Stone Group

Web Site Web Site

SupportSupport

CoindeskCoindesk

Exec / Operations ( email

responses)

Exec / Operations ( email

responses)

Three Lefts Technical support

Three Lefts Technical support

Web Support Web Support


Canvas Organization Chart

CEO

Jean Labrecque

VP

Joe Deklic

COO / CFO

Contract Finance

CMO / IR

Contract Admin

• Corporation has outsourced a Headhunter to fill key positions


Board Officers

Jean Labrecque

CEO

Joe Deklic

VP Finance

Stan WrightDirector

CTOIn progress

• Corporation has outsourced a Headhunter to fill key positions


DraftCanvas Key Initiatives

Build Social Footprint Listening activities – active presence

Social Media Secure Gold

Register Merchant BankRegister with Crypto Exchanges

Treasury

Pre ICO webpageWeb interface for users to access the platformSecure login page SMS authenticationLocation of HQ and or office

BusinessObtain OSC approvalsVet conceptually with IMFSecure Investors

Investor Relations

Completion of board appointeesFind operational team CFO/COO, Marketing and IR staff

PeopleComplete architectureDeploy Blockchain, register domains Establish Web FootprintCreate Docker Containers

Technology

Pen tests for environmentThird party audit of system security ( Trustwave, Kela )Third party inspection of the codeAuditing Schedule ( process, performance, publish)Audit Account

Security


Draft

Certain information set forth in this presentation contains “forward-looking information”, including “future oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.

Forward Looking Statements

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