KNOWLEDGE-SHARING FOR THE C-LEVEL

T H E O R T U S C L U B

The Ortus Club is an international marketing company specialised in

both physical and virtual events dedicated to C-level executives.

PAST EVENT LOCATIONSBOTH PHYSICAL AND VIRTUAL

OURCLIENTSOur focus is on lead generation and we use data to get our message in front of the right people. For this reason, we are able to generate loads from scratch and bespoke to each brief we receive which means that we can work with clients from a variety of sectors from financial services, legal, software and real estate.

247.aiAda SupportAdobeAdyenAkamaiASGAutomation AnywhereAvanadeBlacklineBlujayCDIClouderaCloudflareCrowdstrikeDataminrDataRobotDell BoomiDell EMCDomoDunnhumby

Elastic PathEmLogisEquinixGoogleICSInCorpInfoCertInformaticaInMomentIntelKira SystemKMC SavillsKPISOFTKudelski GroupLivePersonMarqueMofoMonday.comOraclePalo Alto Networks

PrismHRPublicisRydooSalesforceSAPSavills SingaporeSaxo Capital MarketsServiceNowSnowflakeSoftwireSproutTalendTata CommunicationsTCSTelstraTradeshiftUnisysViberViewQwestVisaZendesk

MOVING EVENTS ONLINE

The events industry, just like many others, is undergoing great change and shifting online. The Ortus Club has created virtual executive marketing solutions, providing intimate online forums in which executives can come together, share knowledge and exchange ideas.

OUR APPROACH

We engage with senior decision makers who are relevant to your offering and bring them together in an exclusive and intimate online platform where business relationships can flourish.

THE ORTUS CLUBVIRTUAL OVERVIEW

WHAT WE OFFER: VIRTUAL SOLUTIONS

VIRTUAL ROUNDTABLES

VIRTUAL PANEL DISCUSSIONS

These mirror the success of our physical events. We bring 10-15 decision makers together for a

thought-provoking discussion on specific business topics. Discussions are interactive and moderated

neutrally.

These are typically larger than our roundtable discussions, bringing together between 30-60 guests. The discussion is led by a panel of 4-5 key panellists

rather than all the guests being allowed to participate.

VIRTUAL ROUNDTABLESWe provide neutral, pitch-free environments focused on creating a relaxed atmosphere for decision-makers to come together and build relationships while sharing experiences on specific topics. This can be either industry-specific or cross-sector and is entirely hosted online. Having guests discuss a relevant issue amongst peers of similar seniority allows them to open up and challenge each other to a passionate conversation that creates a base for a relationship based on personal trust. This means participants can get a good understanding of the company’s offering, without the need for a pitch.

EXAMPLE AGENDA

2:00 pm: Ortus to reconfirm everyone’s attendance.4:00 pm: Guest to check-in online. Introduction by Ortus.4:05 pm: Welcoming address by event hosts.4:10 pm: Discussion instigated by the moderator

and continued by the group.5:10 pm: Discussion closed by moderator.6:00 pm: Thank you email sent with follow up connections with client.

THIS IS NOT A WEBINAR!Our roundtables are a chance for you to meet decision makers on an informal and casual basis. This is a chance for you to find out more about them, their companies, the challenges they are facing and how they’re looking to solve them.

After the virtual event, we can help you schedule meetings with all attendees. At this stage, you will have established a relationship with them, they know a little about your offering and will have expressed an interested in finding out more. This is when the pitching should begin.

WHAT’S WRONG WITH LONG PRESENTATIONS?There’s a time and place for everything. We are able to bring together guests of such high calibre because of our promise of a relaxed, informal and pleasant experience. Let’s leave the hard sell out of it.

VIRTUAL ROUNDTABLES

Pre-event

● Opportunity to prioritise accounts ● Research of qualified guests● Invitations and guest acquisition ● Research and training of mediator● Guests biographies ● Survey report

The event

● Minimum of 10 qualified participants● Speaking opportunity ● Expert chairperson ● Event Welcome Packs

Post-event

● Appointment setting with attendees and anyone who could not attend

● De-brief meeting

DELIVERABLES: VIRTUAL ROUNDTABLES

OUR EVENT PACK

All guests will receive an Ortus Welcome Pack prior to the event. Our packages can include:

● Virtual Roundtable Booklet● Welcome Postcard● Gift: - Donation to local charity- Prize draw (e.g. airpods)- Physical gift (merch, hamper, etc…)● Client merchandise

  

As well as running virtual roundtables, The Ortus Club also organises panel discussions that can include masterclasses or workshops. The sessions are typically hosted over a two-hour time frame and will be attended by 30+ guests from your target audience. The exact agenda is dependent on your requirements, will be designed around your brand and there is a possibility to add a short presentation after the panel discussion. All of our panels include interactive elements that make them ideal for lead generation, knowledge-sharing and training.

VIRTUAL PANEL DISCUSSIONS

EXAMPLE AGENDA

2:00 pm: Ortus to reconfirm everyone’s attendance4:00 pm: Guest to check-in online. Introduction by Ortus

and welcoming address by event hosts4:15 pm: Agenda piece one: first topic5:00 pm: Agenda piece two: second topic5:45 pm: Q&A session with event hosts6:00 pm: Discussion closed by moderator

Pre-event

● Opportunity to prioritise accounts ● Research of qualified guests● Formulation of topic and themes● Invitations and guest acquisition ● Research and training of mediator and key

participants/panellists● Survey report

The event

● Over 30 qualified guests● Speaking opportunity● Expert mediator● Technical coordination of virtual event● Logistics and program management● Registration and coordination● Event pack sent to guests

Post-event

● Appointment setting with all attendees and anyone who could not attend

● De-brief meeting

DELIVERABLES: VIRTUAL PANEL DISCUSSIONS

PRICING

Payment Terms: full payment at least 1 week prior to event date

Number of Roundtables (2020)

Price per Virtual Roundtable

Number of Virtual Panels (2020)

Price per Virtual Panel

2 or 4 $8,000 1 $18,000

6 or 10 $7,000 2-4 $16,000

12 or more $6,000 4 or more $14,000

FAQ

Can we send presents or tokens to the guests? Yes, we can send all guests an event pack prior to the event to increase engagement. A token or present can be included in this pack. Please note this is subject to participants’ openness to share their mailing addresses.

Do you have a database?Yes, but this should not matter. We are experts in sourcing data from scratch and in a bespoke manner.

Have you run events in this sector before?Again, this should not matter. We can run events anywhere and have hosted discussions for many different sectors. Our events are successful because we manage to get the right people there.

What if you don’t manage to get enough guests in the virtual room?We guarantee a minimum number of guests for each event depending on the target audience.

Will the guests share their knowledge if their competitors are in the room?Yes. We make it very clear from the start that our discussions are confidential and that guests represent their own opinions and experiences and not those of the companies they are with. Any breach of that is directly against our privacy statement. We will also never force anyone to share anything they are not comfortable sharing.

How long do you need to organise everything?The ideal event would start 5 weeks from the moment you provide the list of companies but can also be organised with less time.

Will you be at the event?Yes, of course. Several members of our team will be present during the event.

Is there a limit to the number of people that can attend each event?This depends on the type of the event. Typically, we limit the number of participants but not the number of spectators.

Who should attend from our end? The obvious choice would be to invite your sales team. However, for virtual discussions, given the seniority of the other participants, the best discussions are those where the client also brings someone senior enough to be able to relate to the experiences faced by the guests.

Can we display a demo or powerpoint presentation?It is not recommended to present a long presentation unless specifically relevant to the topic, but we can make time at the end of the knowledge-sharing to display your presentations and host a Q&A.

NEXTSTEPS

1. EXPLORATORY CALLThis is where we understand more about your requirements and aims.

2. TARGET AUDIENCE BRIEFYou provide us with your target brief or a list of target accounts. We can then look into the feasibility of the project.

3. KICK OFFIf the project is feasible and you have the necessary approval, we will set up a meeting to kick off the process where we discuss specifics.