t a b l e of c ont e nt - umbala network · umbala network blockchain has proposed a new consensus...
TRANSCRIPT
TABLE OF CONTENT
WHAT IS UMBALA NETWORK? 2
MARKET OPPORTUNITY (MASS ADOPTION
OPPORTUNITY) 3
PROBLEMS OF THE EYE-VISION-COMPUTING
ECONOMY 5
TECHNICAL DISCUSSION 6
THE 108 DELEGATED PROOF OF REPUTATION 7
BUILT-IN PROTOCOLS 10
TOKEN MODEL 11
DAPPS & PROTOCOLS 12
OUR TEAM 14
MEDIA COVERAGE 15
NOTABLE INVESTORS & STRATEGIC PARTNERS 19
UMBALA NETWORK - LIGHTPAPER 1.0 2
WHAT IS UMBALA NETWORK?
Umbala Network (or Umbala Chain) is a performance-focus & highly
scalable Blockchain to connect billions of camera devices all over the
world and accelerate decentralized eye-vision-computing applications, a
new term referring to all types of business models optimizing
camera-based applications.
We believe in the connection of camera data, so we create a Blockchain to help
build a decentralized network of camera data from billions of cameras all over the
world. The main mission of the network is to take advantage of the camera-tech
service and camera-data utilization by using a cryptocurrency-based payment &
token-incentivized system.
Umbala Network will provide specific tools and platform features leveraging the
power of the community, thus, reducing costs and allowing the community to focus
more on the core business of their applications built on the eye-vision-computing
economy.
The core technology powering all the Umbala Network ecosystem is Umbala
Chain with the newly-invented consensus algorithm named 108 Delegated Proof-of
Reputation developed by Umbala Foundation. With this design, Umbala Chain
allows for zero transaction fee and high TPS and empowers Dapps to be the Block
Producers of the decentralized network.
Last but not least, we also try to solve the painful problem that many are
running into. It is ‘how a Blockchain network could get mass adoption ’. To solve
that problem, we propose sophisticated go-to-market plans for our Blockchain
products based on our over-fifteen-year experience of developing online mobile
social platforms. Umbala.Tv - the first member of Umbala Chain targeting at
KOL-livestreaming-based e-commerce market, will be released by the time the
mainnet is launched.
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MARKET OPPORTUNITY (MASS
ADOPTION OPPORTUNITY)
We find the solution to getting mass adoption for Blockchain by choosing the
suitable market of applications where Umbala Chain will enter. We decided to join
the global market of camera-based applications since it has a long developing
history and continues to prove its huge potential in the near future.
The world has witnessed 4 generations of business models based on cameras. The
first generation was when the concept of digital cameras, in which photos could be
captured and stored in digital memory, was born. The second generation was when
the revolution of social platforms occurred and photos were shared on social media
apps and started to show their communication capabilities. The third generation
was when the evolution in telecommunication infrastructure facilitated high-quality
wireless internet and videos became the tools for showing more ranges of human
emotion and creating more ways of human interaction. Moreover, not only did
live-streaming invent a new way of interaction between people, but it also opened a
new era of camera applications.
Figure 1: The market of camera devices
The fourth generation is happening now, with the massive coverage of cameras
all over the world and the development of groundbreaking technologies, for
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example, AI, VR, AR and Blockchain are predicted to change the word completely.
Here are some statistics showing how massive the fourth generation of the
eye-vision-computing economy is:
● According to LDV Capital, the total number of cameras in the world will
proliferate by at least 216%, reaching about 45 billion by 2022. It can be
imagined that in the 5 years to come, each person in the world is covered by 5
cameras on average.
● According to Cisco, the online video content traffic will account for more than
82% of all types of content by 2021.
● According to New York Magazine, 80% of consumers will be more likely to
watch a video than spend time reading an article by 2020 and 73% of B2B
companies that use online videos as the means to accelerate their business
will have a brighter profit picture than those do not.
Another example proves the huge potential of camera-based applications. In
China, the surveillance technology powered by AI-cameras have been applied in
many cities, which helps detect crimes, score citizens' reputation and track
customer behaviors. Moreover, cameras are now also used in commerce for
developing facial recognition payment at brick-and-mortar stores across the
country. With this nation-wide camera system, China is building the high-tech
authoritarian future. ‘Already, China has an estimated 200 million surveillance
cameras — four times as many as the United States’ (The New York Times, 2018).
Umbala Network is a representative of the fourth generation. We strongly
believe in the camera vision where billions of cameras all over the world are
connected and the new way of totally real-time interaction between people is
created. With the economy we are creating, all individuals and enterprises can
easily build their own decentralized, interactive, easy-to-scale and real
money-making camera applications operating in a wide range of areas such as real
estate, e-commerce, financial, security, media, etc.
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PROBLEMS OF THE
EYE-VISION-COMPUTING ECONOMY
● No camera protocol for the world’s cameras to connect and work together.
The world’s cameras are estimated to proliferate to 45 billion by 2022, which
means the value of data resource drawn from those devices is potentially
huge. Meanwhile, there is no data-sharing protocol for cameras to access a
common pool of data, which leads to a waste of resources. Thus, there should
be a standard protocol to connect and unify cameras worldwide together.
● The future of real-time-interaction business models via screen has not been
uncovered yet.
Reflecting on the history of the camera-based economy, it can be seen that the
functions of camera in humans’ life have been changing and advancing
continuously. In the current era, with the support from AI, VR and AR, the
camera technology continues to shape a potential future for new interactions
between people by creating new applications and facilitating daily
communication-required activities.
● The revenue earned in many industries related to cameras is
platform-dependent and shared non-transparently.
Running businesses or working on giant platforms, content creators and
influencers have to comply to strict regulations on copyrights and particular
policies of each platform. To be specific, firstly, they are not allowed to own
the database of new users that they have generated. Secondly, the revenue
sharing between content creators and advertisers has to go through a third
party which is the platform itself. In most cases, platforms make this revenue
sharing process less transparent.
● Internet users and businesses depend on giant monopolies like Facebook,
Google, etc.
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For a long time, the Internet population has been manipulated by giants like
Facebook and Youtube. Business owners have no rights to access and utilize
the database of users on such platforms. Therefore, there should be a platform
where participants have full freedom to optimize their profit.
TECHNICAL DISCUSSION
To serve the economy of camera-related applications well, there is a need to have
a Blockchain that solves scalability problems, allowing for low transaction fee and
high throughput. A serious problem faced by Blockchains yet barely mentioned is
that current Blockchains are controlled by ‘Sharks & Whales’. Meanwhile, the basic
philosophy of Blockchain is a decentralized system of applications serving daily life.
With that concept, a decentralized network should obviously be managed by
applications, not the wealthy.
In the Blockchain world, EOS, with the Delegated Proof-of-Stake (DPoS)
consensus algorithm allowing for 21 Block Producers to produce blocks, is known as
one of the pioneering blockchain solutions for the problem of scalability. However,
the blockchain is dealing with some problems threatening the possibility of getting
mass adoption.
Not many Standby Block Producers are always ready for playing the roles of
official Block Producers when needed. When a block is added to the Blockchain, a
block reward will be given to Block Producers involved in the process of transaction
confirming. Now, the problem of DPoS consensus algorithm is exposed: Standby
Block Producers do not receive or receive very few from Block Reward while they
still have to pay full infrastructure costs to satisfy the Block Producer Candidate
criteria.
For the network, the problem arisen is often called ‘the partial centralization
problem’. With a Blockchain allowing for only a handle of token holders to produce
blocks, power in the network is totally concentrated in the hands of a few richest
ones which is unofficially called ‘sharks and whales’. They are accounts staking the
largest number of tokens, but not contributing the most to the performance of the
business ecosystem. As a result, current blockchains with DPoS consensus
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algorithm have not built on themselves a true ecosystem of real applications
creating real value, but a group of monopolies controlling the network and making
money from block rewards.
THE 108 DELEGATED PROOF OF
REPUTATION
Umbala Network Blockchain has proposed a new consensus algorithm named
Delegated Proof-of-Reputation (DPoR) to solve the technical problem of blockchain
technology at the moment. With DPoR, Umbala Network can reach the level of
1,000,000 transactions per second and zero transaction fee. For now, Umbala
Chain delivers approximately 8,000 transactions per second (TPS), with
the Block time is 0.5 seconds and the Block size is approximately 4,000
transactions. The testnet of Umbala Chain is now open at
http://tracker.umba.la
The DPoR consists of 5 components:
● Reputation Scoring Engine (RSE): Evaluate accounts in the network through
their Reputation Scores. Reputation Score of an account is based on How
long its tokens remain staked, the Quality of its Transactions and its
Usage of Allocated Resources.
● Reputation Voting: Vote strength is determined by how large reputation score
is, not how large the number of staked tokens.
● The Number of Active Block Producers: 45 changeable ones, encourage dapps
to become Active Block Producers.
● Voting mechanism: Give away chances to become Active Block Producers for
Standby Block Producers.
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● Incentive mechanism: Incentivize fairly to all parties joining in block
producing process (Active Block Producers, Standby Block Producers,
accounts voting for Block Producers).
Figure 2: Voting procedure in 108 DPoR
Block Reward for each confirmed transaction is the inflation of the initial total
amount of UMB token. This allows transactions in the Umbala Network’s
Blockchain to reach the point of zero transaction fee. The overall system inflation
rate will be 2.5% per year at the maximum. To solve the problem of incentive for
Standby Block Producers, the incentive mechanism is designed so that even Block
Produces who have less chance to be Active Block Producers can earn benefit from
Block Reward.
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Figure 3: Incentive mechanism in 108 DPoR
Compared with current mainstream public Blockchains such as Ethereum, NEM,
EOS and Lisk, Umbala Network solves the problem of partially centralization.
Currently, at the testnet version, Umbala Chain reaches: Blocktime 0.5 seconds,
8000 transactions per second (TPS) and Confirmation time per transaction
0.5 seconds.
Figure 4: Consensus comparison
More details about our newly-created consensus algorithm, please refer to our
Consensus Algorithm Proposal: http://gg.gg/dm662
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BUILT-IN PROTOCOLS
We also create important features for Umbala Network, or built-in protocols, to
make it easier to integrate into the eye-vision-computing economy:
● User ID Network & Connection Protocol: Share users database and
authentication system, thus, bring profits to users, reduce the user acquisition
cost and guarantee the large user based for decentralized applications.
● Revenue Sharing Smart Contract: Computer-executed, digital contracts which
users can deploy without writing code to ensure transparency in profit
sharing. It enables anyone to apply revenue distributing in many types like
virtual gifting, affiliate e-commerce or multi-partners revenue sharing.
● Open Camera Protocols: Connect the world’s cameras and create camera data
streaming network.
● Interactive Camera Protocols: Enable lots of ways for users to interact with
camera data.
● Open Innovation Marketplace: A place where developers join to develop new
camera technologies and earn incentives. Umbala Network Foundation will
also play the role of an accelerator for new camera technologies here.
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Figure 5: Built-in protocols customized for the eye-vision-computing economy
TOKEN MODEL
Umbala network offers a 2-tier token model with the 2 tokens used are UMB and
UMX.
UMB is the native currency playing the role of reward in incentive scheme in
Umbala Network.
Figure 6: The token model of Umbala Chain
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UMX is a security-like token playing the role just as equity of Umbala Network
Foundation. Those who invest in Umbala Network in the first place are rewarded
with UMX. Also, the contribution of every person, by money or efforts, to Umbala
Network Open Innovation Marketplace is also tracked on-chain and they are
rewarded with UMX. When the innovation is used, revenue is shared and
attributed back to the contributors. All token holders possessing UMX will get the
money shared from the profit of Umbala Network Foundation with the payout ratio
proportional to the ratio of their amounts of UMX to the total token supply of UMX.
DAPPS & PROTOCOLS
To prove the ability to get mass adoption of Umbala Chain, we will build DApps
and protocols upon Umbala Chain as the first members, which include:
● Umbala.Tv: Idol live video shopping decentralized application. Umbala.Tv
used to be a famous Vietnam-based live streaming application, which directly
competed with TikTok and obtained many achievements such as reaching
200.000 active users in only 1 month, raising successfully $260.000 fund in
Shark Tank Vietnam season 1 and getting large user-based with 200 KOL live
streamers; 400,000+ videos; 5.000 live-streaming hours ; 500,000 gifts sent to
streamers by viewers.
With the 2019 version, Umbalta.Tv will be upgraded to a trending lifestyle
live video shopping app, which can be seen as the Vietnamese Pinduoduo. The
alpha version of Umbala.Tv will be launched in April 2019. The final version
is expected to be launched in June 2019.
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● ShopX Network: Decentralized live shopping protocol.
● StreamX Network: Decentralized live streaming protocol.
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OUR TEAM
● Don Thao Nguyen | CEO
A passionate serial entrepreneur with fifteen-year experience of developing
online mobile social platforms, including 8 years working on online
camera-based products. Products he has developed: Timshot, the
Vietnamese-version Instagram which got series A funding from Cyber Agent
Ventures (2011), Timbox (2012 - a mobile social chatting platform), uBox
(2013 - a mobile social interest-based platform reached nearly 500,000 users
in the first 2-month), Umbala.Tv (a music live streaming platform got 200,000
users & a $260,000 deal on Shark Tank Vietnam Season 1). From 2006, he
had founded an offshoring & outsourcing firm named CNC Software, which
got nearly $1,000,000 revenue by making 50+ online social community
applications worldwide for the United States & Japan market.
● Ryan Hung Pham | CTO
Mobile Technical Leader of the fast-growing mobile app uBox acquiring nearly
500,000 users in the first 2 months; Technical Leader of Umbala.Tv, the live
music video app reaching 200,000 users worldwide; His products have made
to the list of Global Best New Applications 3 times; 6+ years developing
mobile camera-based & blockchain technology.
● Tuan Nguyen | Technical leader
Over 5 years working passionately as a backend engineer & technical leader
of the large-scale system for online content, e-commerce & social media at
VCCorp. The VCCorp's subsidiary he was working in is Admicro, the leading
brand name in the online advertising area in Vietnam, with 40% market
shares covering 95% of internet users over the nation. Having expertise in
Large-scale System and Deep Learning, he has developed an open-source
visual search engine allowing people to create their own Pinterest-like
system.
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● Dr. Thuc Vu | AI Robotics Camera Vision & Investor Relationship
Advisor
A Silicon-Valley-based serial entrepreneur who co-founded Katago, Inc.,
which got Google-acquired (2011) and OhmniLabs, an AI robotic platform
(2015). He also founded Kambria Foundation, a decentralized open innovation
platform to accelerate the development and adoption of impactful robots
(2017). PhD in Computer Science @Standford & @Canergie Mellon (the 2
leading names in AI & Machine Learning). He has advised & been an
early-investor for Umbala.Tv since 2015.
● Dr. Hung Tran | Blockchain & Data Science Advisor
Founded the world’s first KaaS (Knowledge as a service) using AI - GotIt!
which has raised $15+ millions from many investors, including Capricorn
Investment Group (Early investor of SpaceX, Tesla, and Planet Labs). He has
worked with an executive team consisted of members from Google, Lyft,
Rakuten; Now working as a Co-founder & CTO of The Knowledge Project
Network, the network of brainpower on blockchain powered by AI, and a
whole suite of protocols for knowledge services. PhD in Data Science
@University of Iowa.
MEDIA COVERAGE
TEAM & ADVISORS
Since the noteworthy pitch of Umbala.Tv in Shark Tank Vietnam 2017 was on
air, the company has drawn significant attention from the media with an
impressive founding team. Especially, the CEO Don Thao Nguyen left the investors
and audience with excitement at his “craziness" and enthusiasm with startups.
Following this, Don and his Umbala team has been a hot subject on social media
and earned nation-wide media coverage.
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News Zing, CEO Umbala: I have indefinite faith with cryptocurrencies, 19 January
2018,
<https://news.zing.vn/ceo-umbala-toi-co-niem-tin-bat-diet-voi-tien-dien-tu-post8117
54.html >.
GenK, Failing regardless having worked 16 to 18 hours a day, how did this startup
CEO become successful afterwards?, 2016,
<http://genk.vn/tin-ict/lam-16-den-18-gio-moi-ngay-ma-van-that-bai-ceo-startup-nay
-da-di-den-thanh-cong-sau-do-nhu-the-nao-2016032714170174.chn>.
CafeF, Umbala's dog-zodiac CEO with the inner ‘craziness' and game-changing
passion with Blockchain
http://cafef.vn/ceo-umbala-doanh-nhan-tuoi-tuat-mang-chat-dien-trong-nguoi-va-th
am-vong-thay-doi-cuoc-choi-voi-blockchain-2018021809195209.chn
CafeF, Impressed with the talented team, Shark Vuong and Shark Thuy take risks,
invest 6 billion VND for Umbala, 7 January 2018,
<http://cafef.vn/an-tuong-boi-doi-ngu-toan-nguoi-gioi-shark-vuong-va-shark-thuy-ch
oi-lieu-dau-tu-gan-6-ty-dong-cho-umbala-20180106195933648.chn >.
Soha, Portraying himself as the dumbest in a talented team, this guy got invested 6
billion VND, 18 February 2018,
<http://soha.vn/tu-nhan-ngu-nhat-trong-doi-ngu-toan-nguoi-gioi-chang-trai-duoc-da
u-tu-gan-6-ty-dong-20180108143030633rf20180108143030633.htm>.
Vietnambiz, CEO Umbala and ‘one-of-a-kind’ quotes in Shark Tank Vietnam, 10
January 2018,
<https://vietnambiz.vn/ceo-umbala-voi-nhung-cau-noi-doc-trong-shark-tank-viet-na
m-42754.html >.
The Leader, To build Blockchains, Vietnamese should abandon the speculative
fragmented mindset in business, 10 January 2018.
UMBALA NETWORK - LIGHTPAPER 1.0 17
https://theleader.vn/ceo-umbala-muon-lam-blockchain-nguoi-viet-can-bo-tu-duy-dau
-co-manh-mun-1538878463783.htm
The Leader, Umbala Network founder: Sky Mining made use of lazy people that
https://theleader.vn/nha-sang-lap-umbala-network-sky-mining-da-loi-dung-nhung-n
guoi-luoi-bieng-va-ao-tuong-lam-giau-1533185501130.htm
VNExpress, The world will have 45 billion cameras by 2022, 10 January 2019,
<https://vnexpress.net/so-hoa/the-gioi-se-co-45-ty-camera-vao-nam-2022-3866218.ht
ml >.
CafeBiz, Meet Stanford PhD. Thuc Vu, the startup founder “curing loneliness” for
Americans by Ohmni robots, 24 August 2017,
<http://cafebiz.vn/gap-go-tien-si-dh-stanford-vu-duy-thuc-nha-sang-lap-dang-chua-c
an-benh-co-don-cua-nguoi-my-bang-cach-thoi-hon-vao-startup-robot-ohmnilabs-201
70824103746928.chn >.
CafeBiz, Vietnamese PhD makes it to the list of Silicon Valley 40 Under 40”, 3
September 2017,
<https://duhoc.dantri.com.vn/du-hoc/tien-si-viet-lot-top-guong-mat-tre-an-tuong-nha
t-thung-lung-silicon-20170902221540429.htm>.
Nguoi Dong Hanh,
http://ndh.vn/gotit-cua-tien-si-tran-viet-hung-goi-von-thanh-cong-hon-9-trieu-usd-2
0160429084543148p128c143.news
TECHNOLOGY IDEA
With the vision of solving problems faced by current Blockchains, Umbala
Network aims at developing a consensus algorithm that empowers decentralized
applications to equally manage the system as Block Producers. Our solution to
these problems has been published on many prestigious crypto media outlets as
below.
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VN Express, Startup raising 6 billion VND in Shark Tank Vietnam redirects
towards Blockchain, 8 January 2019,
<https://vnexpress.net/kinh-doanh/startup-goi-von-6-ty-dong-tai-shark-tank-chuyen
-huong-sang-blockchain-3864420.html>.
Big Coin Vietnam, Solution to the scandal between EOS and Huobi, 9 October 2018,
<https://bigcoinvietnam.com/loi-giai-cho-vu-scandal-giua-eos-va-huobi>.
Trung Van Hoang, From the Huobi-EOS scandal to the solution to advocacy group
problem by DPoS algorithm of Umbala Network, 4 October 2018,
<https://trungvanhoang.com/2018/10/04/tu-scandal-huobi-eos-loi-giai-bai-toan-loi-ic
h-nhom-bang-thuat-toan-dpos-cua-umbala-network/>.
Bitcoin News, The 108 DPoR algorithm of Umbala Network - the solution to the PoS
advocacy group problem from Huobi-EOS scandal, 4 October 2018,
<https://bitcoin-news.vn/thuat-toan-108-dpor-cua-umbala-network-loi-giai-cho-bai-t
oan-loi-ich-nhom-proof-of-stake-tu-scandal-huobi-eos/>.
Bitcoin Vietnam News, What is 108 DPoR consensus algorithm?,
<https://bitcoinvietnamnews.com/thuat-toan-dong-thuan-108-dpor-la-gi>.
ECOSYSTEM-CREATING IDEA
Further than building a performance-focus and highly-scalable blockchain,
Umbala Network is enthusiastic in creating a business ecosystem where
decentralized applications could serve different business models and complement
each other to optimize resources and profit. This worthwhile idea has been
mentioned in many articles about the orientation of Umbala Network.
Thanh Nien, Million-dollar application of Vietnamese guy excites global young
users, 20 January 2017,
UMBALA NETWORK - LIGHTPAPER 1.0 19
<https://thanhnien.vn/gioi-tre/ung-dung-trieu-usd-cua-chang-trai-viet-nam-me-hoac
-nguoi-tre-toan-cau-785221.html>.
CafeBiz, Cryptocurrencies get hyped: CEO Umbala Network decided to raise fund
with ICO, admitting the luck when entering the age of Bitcoin,
<http://cafebiz.vn/tien-ao-qua-hot-ceo-ung-dung-umbala-cho-biet-se-goi-von-bang-ico
-thua-nhan-may-man-vi-duoc-buoc-vao-thoi-ky-cua-bitcoin-20180110171525914.ch>
NOTABLE INVESTORS & STRATEGIC
PARTNERS
● VNC: One of the leading prestigious cryptocurrencies
investing community in Vietnam. Umbala Network's
partner in developing DApps.
● Kiemtienso: A Vietnamese leading cryptocurrency
community and media outlet. Umbala Network’s media
partner.
● Blockx world: The newly-famous crypto news outlet.
Umbala Network’s strategic partner.
● JunctionX Hanoi: The famous hackathon series in
Europe. Umbala Network's media partner.
● 500 Startups: A global venture capital seed fund with a
network of startup programs headquartered in Silicon
Valley.
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● Shark Tank Vietnam: A global startup fundraising TV
show, first on air on the national TV in 2017.
● SOSV Accelerator: A venture capital firm providing
multi-stage funding to startup companies in the
technology sector. Umbala.Tv's early-stage investor.
● E-Group: The largest educational investment corporation
and a pioneer in the online education gaming field in
Vietnam. Had successful deal with Umbala during Shark
Tank Vietnam 2017.
● China accelerator: A leading startup accelerator in China
conducting mentorship-driven program that helps
internet startups from around the world cross borders.
Umbala.Tv's early-stage investor.
● VPBank: One of the earliest-established Joint-stock
Commercial banks in Vietnam. Umbala Network's
working space sponsor.
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