sytemic communication
DESCRIPTION
Presentation of a model for systemic communication where needs, values and life perspectives are connected to increase the effectiveness and efficiency of your communication. It can be applied to corporarte communication to ensure that messages are reaching the audience it targets.TRANSCRIPT
SYSTEMICcommunication
Individual
Collective
Inte
rio
r
Exterio
r
Systemic communication
Developing a better understanding for the mutual influence oflife conditions, needs/values & communication
Supporting human evolution through optimized human interactions …and the reverse…
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
SYSTEMICcommunication
Individual
Collective
Inte
rio
r
Exterio
r
Perspectives
Systems
Communicators
SYSTEMIC COMMUNICATION
Theoretical background
Spiral Dynamics: Clare Graves, Don beck, Christopher Cowan
Systemic thinking & Learning organisation: Peter Senge
AQALKen Wilber
Values mapping:Ken Hultman
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
SYSTEMICcommunication
Individual
Collective
Inte
rio
r
Exterio
r
Perspectives
Systems
Communicators
SYSTEMIC COMMUNICATION
An approach to communication based on
an individual and collective needs analysis
a mapping of the above needs to value-systems
a correlation between the value-systems and communication means (content & medium)
a featuring of the archetypal communicators and the audience
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
SYSTEMIC COMMUNICATION Spiral Dynamic / the model OVERVIEW
4
The emergence of “the mature human being is an unfolding, emergent, oscillating, spiraling process marked by progressive subordination of older, lower-order behaviour systems to newer, higher-order systems as man's existential problems change”
Clare Graves 1974
SYSTEMICcommunication
Survival Tribal Authority driven
Rule drivenHolistic
Systemic Humanitarian Result driven
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
Mono systemcommunicators
Change systemcommunicators
Wizard communicators
SYSTEMIC COMMUNICATION communicators OVERVIEW
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
SYSTEMIC COMMUNICATION communicators OVERVIEW
Mono systemcommunicators
Change systemcommunicators
Wizard communicators
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu
Individual
Collective
Inte
rio
rE
xterior
SYSTEMIC COMMUNICATION perspectives OVERVIEW
VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu