sytemic communication

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SYSTEMIC communication Individual Collective Interior E x t e r i o r Systemic communication Developing a better understanding for the mutual influence of life conditions, needs/values & communication Supporting human evolution through optimized human interactions …and the reverse… VALERIE SAINTOT © 2006- 2008 www.HolisticLeadership.eu

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Presentation of a model for systemic communication where needs, values and life perspectives are connected to increase the effectiveness and efficiency of your communication. It can be applied to corporarte communication to ensure that messages are reaching the audience it targets.

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Page 1: Sytemic communication

SYSTEMICcommunication

Individual

Collective

Inte

rio

r

Exterio

r

Systemic communication

Developing a better understanding for the mutual influence oflife conditions, needs/values & communication

Supporting human evolution through optimized human interactions …and the reverse…

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 2: Sytemic communication

SYSTEMICcommunication

Individual

Collective

Inte

rio

r

Exterio

r

Perspectives

Systems

Communicators

SYSTEMIC COMMUNICATION

Theoretical background

Spiral Dynamics: Clare Graves, Don beck, Christopher Cowan

Systemic thinking & Learning organisation: Peter Senge

AQALKen Wilber

Values mapping:Ken Hultman

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 3: Sytemic communication

SYSTEMICcommunication

Individual

Collective

Inte

rio

r

Exterio

r

Perspectives

Systems

Communicators

SYSTEMIC COMMUNICATION

An approach to communication based on

an individual and collective needs analysis

a mapping of the above needs to value-systems

a correlation between the value-systems and communication means (content & medium)

a featuring of the archetypal communicators and the audience

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 4: Sytemic communication

SYSTEMIC COMMUNICATION Spiral Dynamic / the model OVERVIEW

4

The emergence of “the mature human being is an unfolding, emergent, oscillating, spiraling process marked by progressive subordination of older, lower-order behaviour systems to newer, higher-order systems as man's existential problems change”

Clare Graves 1974

SYSTEMICcommunication

Survival Tribal Authority driven

Rule drivenHolistic

Systemic Humanitarian Result driven

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 5: Sytemic communication

Mono systemcommunicators

Change systemcommunicators

Wizard communicators

SYSTEMIC COMMUNICATION communicators OVERVIEW

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 6: Sytemic communication

SYSTEMIC COMMUNICATION communicators OVERVIEW

Mono systemcommunicators

Change systemcommunicators

Wizard communicators

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu

Page 7: Sytemic communication

Individual

Collective

Inte

rio

rE

xterior

SYSTEMIC COMMUNICATION perspectives OVERVIEW

VALERIE SAINTOT © 2006-2008www.HolisticLeadership.eu