systematic innovation to cd
DESCRIPTION
Lean Startup model teaches us how to make a beginning in conditions of extreme uncertainty. The concept of Minimum Viable Product (MVP) and Leap Of Faith Assumptions are devised to keep the validated learning as the main objective. What follows is the Customer Development which is all about identifying the customer and collecting the right feedback to course correct. In real world situations it is common that the feedback collected can be overwhelming and daunting. Systematic Innovation is a set of tools that can be used to prioritize and pick the right feedback to work on. Systematic Innovation also helps us on how to generate ideas, how to design experiments and more. This 45 minutes lecture quickly introduces how to marry these two Lean Startup and Systematic Innovation.TRANSCRIPT
| Copyright 20101
Applying Systematic Innovation to Customer DevelopmentAkkiraju Bhattiprolu (Akki)
Associate Vice President
Broadridge Financial Solutions
Akkiraju Bhattiprolu (Akki)
www.after3beers.com
Twitter : akkirajub
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Views expressed in this
presentation and talk are that of
the presenter. They do not
necessarily reflect the views of his
current or past employers
Disclaimer
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Objective
1. Understand Leap Of Faith
2. Understand Validated Learning
3. Systematic Way To Tackle LOF
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A startup is a human institution designed to
deliver a new product or service under conditions of
extreme uncertainty.
Nothing to do with size of company, sector of the economy, or industry.
What Is A Startup
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Requirements
Analysis
Design
Develop
Test
Implement
Maintain
Problem : Known
Solution : Known
Waterfall
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Business Analyst Product Owner
Product BacklogUser Stories
XP SCRUM
Problem : Known
Solution : Unknown
Agile
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Shadow Beliefs
1. We Know What Customers Want
2. We Can Accurately Predict The Future
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You Know Your Customer ?
1. Who They Are
2. What They Want
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Leap Of Faith Assumption
Learning PrioritizationOn What Basis ?
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Leap Of Faith AssumptionsNo Data – Pure Gut
And
Crucial To Success
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Minimum Viable Product (MVP)
A Minimum Viable Product has just those features that allow the product to be deployed and no more
Few Users
Feedback & Learning
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Today’s Context
MVP Is Out
Feedback Received
What Next ?
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Case Study
1. Idea• Indian Kids Social Portal• Homework, Peer Groups, Teacher Collaboration
2. Leap Of Faith Assumption (LOF)• Parents Allow Kids To Use Social Networking
(L1)
• Kids Will Like To Interact With Their Teachers (L2)
3. Minimum Viable Product (MVP)• Simple Site With IM To Chat With Classmates
• Create 15 UserIDs Of Known Kids & Teachers
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Feedback
1. My Parents Want To Know Whom I am Chatting With All The Time
2. Teachers Are Too Slow On Chat. They Want To Talk More
3. We Had One Chat Where The Two Teachers Were Arguing
4. Nerds Think This Is Only For Studies
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Step 1: Classify FeedbackBased On Relevance To Leap Of Faith
High
Medium
Low
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Feedback
1. My Parents Want To Know Whom I am Chatting With All The Time
L1 – High (Parents Allow Kids To Use Social Networking)
2. Teachers Are Too Slow On Chat. They Want To Talk More
L2 – High (Kids Will Like To Interact With Their Teachers )
3. We Had One Chat Where The Two Teachers Were Arguing
L2 – Medium (Kids Will Like To Interact With Their Teachers )
4. Nerds Think This Is Only For Studies
NA
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Step 2: Generate Ideas
1. Select Feedback Relevant To HIGH LOF
2. Brainstorm And Generate Ideas
• My parents want to know with whom I am chatting with all the time• L1 - High
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Idea Generation
1. No Black Hats
2. Ignore Limitations
3. Wild Ideas Most Welcome
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1. Daily Chat Record To Parent
2. Parent Can Always Remote Login And Spy On
3. Parents To Approve New Friend Requests
4. Semantic & Sentiment Filter To Prevent Foul Language
• My parents want to know with whom I am chatting with all the time• L1 - High
Ideas
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Idea Selection
1. Which One To Work On?
2. We Can’t Predict Success Of Innovations
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1. At Low-Cost
2. At High-Speed
SelectIdeas
Prototyping
Ideas
POCs
Experiment
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What Is An Experiment ?• Experiment Is About Assumption
Testing
• What Is The Outcome Of An Experiment?
• Learning What Works Under What Context And What Does Not Work
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Long perceived waiting time after 10min
Bank Of America
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Bank of America
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SelectIdeas
Prototyping
Ideas
POCs
Select ideas and generate Low-cost
High-speed experiments
Step 3
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For Your Experiment1. What Is It Validating?
2. What Is The Cost & Speed ?
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• My parents want to know with whom I am chatting with all the time• L1 - High
Ideas
• Daily Chat Record To Parent• Quickly Implement “Persist And Display Chat
On Demand”
• Manually Send Email Of Chat
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1. List LOF Assumptions
2. Build MVP & Collect Feedback
3. Classify Feedback As H,M,L Against LOF
4. Generate Ideas To Improvise For High LOF Feedback
5. Generate Low Cost Experiments To Validate Ideas
6. Build The Validated Feedback And Repeat Process
Recap
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Q & A
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