1www.ormita.com

Some Middle East Expos on

100% Barter

2www.ormita.com

• Ormita can offer you a range of advertising, suitable to your target market.

• Instead of paying cash for the advertising you can exchange your own service or products.

• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.

• You do not barter directly with the seller

Summary Acquire Advertising for 100% Barter

3www.ormita.comwww.ormita.com

Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter

4www.ormita.com

We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America

Where You Can Get AdvertisingAcquire Advertising for 100% Barter

5www.ormita.com

Syria Power

Dates: 4th – 7th April 2011, April 2012Website: www.syrpower.net

The 4th International Power and Electricity Exhibition

Being held under the patronage of H.E. the Minister of Electricity, SYRPOWER 2011 will provide a unique opportunity for exhibitors to examine these changes and identify possible opportunities by introducing them to a finely selected specialized audience that includes; senior government officials, regional industrialists, businessmen, experts, Technical personnel, academics and diplomats.

6www.ormita.com

Vet Exhibition

Dates: 6-8th April 2011, April 2012Website: www.vetexhibition.com

The International Exhibition for Veterinary Products and Livestock Supplies

The International Exhibition for Veterinary Products and Livestock Supplies - Vet Expo is organized to showcase the latest local and international technical developments in the livestock and veterinary products and supplies sector, to cater to the increasing needs that resulted from the significant progress made in what regards increasing the productivity and veterinary care services in Syria and the region. Vet Expo attracts veterinary specialists, general healthcare workers, and manufacturers and suppliers of veterinary products and services such as fodders and drugs, who have an interactive role in the exhibition and accompanying seminars.

7www.ormita.com

Healthcare Expo

Dates: 14-16th April 2011, April 2012Website: www.healthcare.com.sy

International Healthcare and Medical Exhibition

Through its previous editions, the International Healthcare and Medical Exhibition - Healthcare, assured its position as an outstanding economic event that combines scientific and commercial goals in the health care and medical field, as it succeeded in offering positive and productive results for both specialized visitors and exhibitors. Healthcare was established to provide adequate incentives for local and international medical companies to present their products to a maximum number of researchers and clients interested in all new developments in this important and vital sector.

8www.ormita.com

Syria Pharma

Dates: 14-16th April 2011, April 2012Website: www.syriapharma.com

International Exhibition of Medicine and Pharmaceutical Industry

The International Exhibition for Medicine and Pharmaceutical Industry - Syria Pharma is organized to present a variety of international industries and technologies and to shed light on the local Syrian pharmaceutical industry, as it covers more than 90% of the national needs, and exports to most Arab countries, Africa, Asia, Eastern Europe and some European countries. Syria Pharma serves as a meeting point for international producers of raw materials for pharmaceutical industries and manufactures of production lines with Syrian manufacturers that are keen on being informed about the latest updates and innovations of modern science in the medical and pharmaceutical manufacturing fields.

9www.ormita.com

Medical ITDates: 14-16th April 2011, April 2012Website: www.medicalitsyria.com

The Specialized Exhibition for Programming and Medical Automation

Based on Arabian Group for Exhibitions and Conferences’ commitment to develop programming and medical automation technologies which are used in all medical and pharmaceutical establishments and companies including hospitals, dispensaries, clinics, specialized centers, laboratories, pharmacies, and drug warehouses; and in order to keep up with the evolution of information management systems which became widely used in all life fields and business sectors, the Specialized Exhibition for Programming and Medical Automation - Medical IT is organized parallel to, and to complement the activities of the other scientific and medical exhibitions organized by the company where it answers the growing demand on programming and medical automation technologies due to the effective role they play in facilitating and organizing the workflow of medical establishments and their staff.

10www.ormita.com

Dental Care ExpoDates: 14-16th April 2011, April 2012Website: www.dentalcaresyria.com

International Dental and Laboratory Equipment Exhibition

The International Dental and Laboratory Equipment Exhibition - Dentalcare is annually organized to serve as a focal meeting event for local and regional specialists and traders working in the dental field, aiming to support the dental and laboratory equipments sector and cater to the region’s growing needs. Dentalcare provides a real opportunity to many local and international specialized companies to introduce their products and services to vast numbers of visitors which are keen to explore all that is new in this industry. Dentalcare is distinguished by the fact that it annually attracts dentists and lab technicians, who participate in specialized conferences that coincide with the exhibition i.e. ‘Fourth Congress on Dentistry’ which is organized by The Office of Dentistry Practice of the Faculty of Dentistry at Damascus University in cooperation with Arabian Group for Exhibitions and Conferences, and the ‘Third Scientific Conference for Dental Technicians’ organized by the Syrian Committee of Technicians in Damascus.

11www.ormita.com

Syria Lab ExpoDates: 14-16th April 2011, April 2012Website: www.syrialab.com

International Laboratory Technology and Equipment Exhibition

Due to the increased global scientific progress in the areas of laboratory supplies and equipments such as techniques of merchandise and product testing and specification control, the International Laboratory Technology and Equipment Exhibition - Syria Lab, is highly ranked among many specialized exhibitions in the region, and is a unique event that combines scientific and commercial goals in the scientific, medical and industrial laboratory fields. The past editions of Syria Lab witnessed the participation of major international and local companies, brands and experts and provided them with a real opportunity to showcase their products and services to a broader spectrum of researchers, specialists and prospects interested in all new developments in this important and vital sector.

12www.ormita.com

Syria Chem ExpoDates: 14-16th April 2011, April 2012Website: www.syriachem.com

International Exhibition for Chemical Industry and Raw Materials

Chemical industries are integrated in many consumer products that we use in our daily lives, added to that the fact that many countries, including Syria, depend on them as one of their main sources of income, thus emphasizing their economic role. In order to highlight the importance of chemistry and its role in serving society, and to present the most important technologies and inventions in this vital sector, Arabian Group for Exhibitions and Conferences organizes one of the most important specialized exhibitions, The International Exhibition for Chemical Industries and R aw Materials - Syria Chem. The exhibition is considered a main reference for parties and individuals searching for major local and international companies in the field of chemical industries, providing all what is new in this field. It is also a platform for participating exhibitors to promote their products among local and Arab visitors.

13www.ormita.com

In Life Expo

Dates: 25-29th April 2011, April 2012Website: www.inlifesyria.com

The International Exhibition for Furniture and Interior Design

The International Exhibition for Furniture and Interior Design - Inlife is keeping pace with the increasing interest in interior design, furniture and accessories for homes, offices, gardens and touristic establishments. Inlife established itself as one of the leading furniture and interior design exhibitions in the region being the meeting point for art, fine taste, and practical solutions in our modern lives. Inlife provides a great opportunity for specialized companies in this industry to create long term business relations with importers, distributors, architectural companies, interior design companies and CEOs of tourism establishments through introducing them to the latest innovations and solutions in the world of furniture and interior design.

14www.ormita.com

Wedding Expo

Dates: 25-29th April 2011, April 2012Website: www.wedding.sy

Wedding Expo

Wedding Expo experiences renewed success year after year, and is an event where arts, tradition and creativity combine; represented by topnotch Syrian and international companies and brands specialized in wedding planning and in providing products and services varying from Invitation Cards, Décor Specialists, Flower Arrangements, Bakeries, Light and Sound Specialists, and Bridal Salons to the finest Designer Fashion Houses, Bridals Haute Couture, Jewelers and Watches, Banks and Insurance companies. Wedding Expo is distinguished by accompanying activities and shows, and the fact that it is held simultaneously with Inlife exhibition.

15www.ormita.com

Beauty Care Exhibition

Dates: 25-28th April 2011, April 2012Website: www.beautycare-exhibition.com

The International Exhibition for Cosmetics and Beauty Products

Beauty Care offers exceptional opportunities for beauty specialists, cosmetics and perfumery manufacturers and suppliers targeting the emerging demand for the products of those industries in the Syrian and Middle Eastern markets, which have witnessed an annual growth rate of 12% over the past three years. Beauty Care serves as a rendezvous point for foreign companies to meet with local manufacturers that produce authentic and original products, in addition to traders, agents, distributors and even end users. The exhibition attracts major players in the world of beauty and cosmetics that are keen to stay up to date with the latest trends and techniques, and expand their market share in the region.

16www.ormita.com

Buildex

Dates: 12-16 May 2011 & 12-15 May 2012Website: www.buildex-exhibition.com

International Exhibition for Construction

The International Exhibition for Construction - Buildex, one of the oldest exhibitions in the region that’s specialized in building and construction, succeeded in the past two decades in enforcing its presence amongst international exhibitions. It is recognized as a major event in the Middle East and North Africa region by being the main gateway to many international companies targeting Syrian and neighboring markets, where it covers a wide variety of sectors in building and construction. Buildex provides a platform full of opportunities that facilitates productive interaction between suppliers, manufacturers, buyers, importers, engineers, consultants, and decision makers from around the globe.

17www.ormita.com

Moms, Babies & Kids Exhibition

Dates: 1-5 July 2011 & July 2012Website: www.momsbabiesandkids.com

Moms Babies & Kids Exhibition - MBK is being held in Syria to meet the increasing demand on products and services that relate to pregnant women, infants , children and mothers in the Middle East, due to the significant annual growth of birth rate which reached an average of 20%. MBK provides an ideal opportunity for local, Arab and international companies to be in direct contact with targeted buyers which will develop interactive business relations in a professional atmosphere. Nevertheless, it will pave the way to new markets by opening new possibilities of franchising their brands by meeting local and international agents, dealers and distributors.

18www.ormita.com

Syria MotorshowDates: 1st – 7th July 2011, July 2012Website: www.syrmotorshow.com

The Eleventh Year of SYRMOTORSHOW

We are pleased to introduce to you the 11th Syrian Int’l Motor Show that is going to be held from 1 to 7 July 2011 at Damascus Int’l Fairground

SYRMOTORSHOW has been growing ever since its launch in 2011 in parallel to the development of the automotive industry in Syria. It started first with legislations that allowed the import of vehicles through authorized dealers, which increased the presence of different car brands in Syria. Then, it was followed by a substantial demand due to the reduction of customs and other import fees. Banks then emerged to provide various financing solutions allowing for a larger audience to acquire new cars. Finally, local vehicles production started giving many Syrian locally guaranteed solutions at economical prices.

Spare Parts and Accessories have also been a component of this exhibition by attracting major local dealers in addition to international participations from all over the world.Other components of this exhibition also include Heavy Trucks, Motorcycles and Busses.

19www.ormita.com

Safety & Security ExpoDates: 27-31October 2011 & October 2012Website: www.safetysecuritysyria.com

The International Exhibition for Safety, Security and Risk Prevention

The International Exhibition for Safety, Security and R isk Prevention ‘Safety and Security’ is organized in view of the growing interest in the development of the safety and security industry worldwide, and the increase in the rate of local; Arab; and international investments in Syria in infrastructure; real estate development; oil, industrial and tourism projects. ‘Safety and Security’ offers a real opportunity to introduce the latest products, services and technologies related to security, safety, disaster management, and occupational safety industries, in response to the growth that the region is experiencing - particularly Syria - in planning and executing many large and vital projects that require systems, programs and equipment that guarantee safety and security to prevent possible risks that threaten personnel and establishments.

20www.ormita.com

The Big 4 Show

Dates: 27-31October 2011 & October 2012Website: www.big4show.com

The International Industrial Exhibition

The International Industrial Exhibition - The Big 4 Show is a unique economic event that is annually organized to cater to the need for technologies and advanced industrial machines in the Middle East region. Syria nowadays is considered one of the leading Arab countries in the pursuit of fulfilling its needs of advanced industrial technologies and to qualify its industrial workforce. The Big 4 Show provides companies willing to enter the Syrian and Arabian market with a platform to present their industrial technologies and modern products to top notch industrialists, technicians, engineers and both private and public sectors, to remain constantly updated with the developments and changes in the competitive markets.

21www.ormita.com

Syria Logistics ExpoDates: 27-31October 2011 & October 2012Website: www.syrialogistex.com

International Exhibition for Shipping, Transportation and Logistic Services

The volume of local, Arab, and international investments in infrastructure, real-estate development, and oil; industrial; and tourist establishments, increased noticeably as the Syrian Government is working on establishing an infrastructure that is both organized and well equipped with the latest technologies and advanced equipment. The International Exhibition for Shipping, Transportation and Logistic Services - Syria Logistex is organized to be the showcase of the most important logistic services that play a role in supporting the national economy and in driving the economic development forwards while also providing an opportunity for local, Arab, and international companies that function in this vital sector to meet and exchange experiences in addition to showing the latest technologies and solutions in the transportation, shipping, and logistic services sectors to a large number of experts, decision makers, and other interested parties.

22www.ormita.com

Home Textile Expo

Dates: 27-31 October 2011 & October 2012Website: www.hometextilesyria.com

International Home & Textile Exhibition

Syrian carpet, textile, and home linen industries are historically famed for their pedigree, those industries have gained new added value with the introduction of the latest technologies, production lines and equipments,, which led to the production of various prominent products that cater to the different tastes and needs of consumers both locally, and in the Arab region. The International Home Textile Exhibition - Home Textile will offer an unmatched opportunity to Syrian and international manufacturers and suppliers to display their latest collections and arts to those who appreciate and seek them throughout the Arab region.

23www.ormita.com

Syria OilDates: 2nd – 5th April 2012Website: http://2012.syroil.com

Being one of the leading oil & gas events in the region SYROIL 2012 will focus on peculiarities of the Middle East Petroleum Industry by addressing changes and opportunities. The biennial event, which takes place in Damascus, the oldest continuously inhabited capital in the world, will bring key international decision makers and experts to meet and benefit from exchanging ideas, debating visions, and discussing strategies that can lead to successful collaboration.

As far as Syria is concerned, 8 new blocks have been announced for exploration in an attempt to enhance the country’s oil production. This is in addition to an essential need to increase efficiency of existing operations by implementing the most updated technologies that can provide optimal productions. The gas potential is also yet to be explored due to estimations of high gas reserves that still need to be explored and commercialized. At the same time, the new government policy to partner with the private sector in several economic areas, including oil and gas, will open the door to new business potentials that can cover different downstream activities.

24www.ormita.com

• You can acquire more cash customers

• You build your brand value

• Take customers away from the competition

• You are not paying cash to advertise – you are paying with your own product, service or time

• You are effectively getting something for almost nothing

• Significantly lower risk than buying the same advertising for cash

• Expand your audience – you never know who may be about to make a purchasing decision and will see you.

Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter

25www.ormita.com

• Barter trade accounts for nearly 30 percent of the

world’s total business.• 70% of all Fortune 500 companies utilize barter to

reduce their cash costs.• According to the Association of Advertising Agencies eight

out of ten media corporations use barter on a regular

basis.• 65% of all New York Stock Exchange-listed companies

barter.• Nearly 16,780,000 businesses engage in formalised non-

cash transactions every day.1. (2004)., Department of Commerce Fact Sheet. USA DOC.

2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management

3. American Association of Advertising Agencies. (2003).

4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.

5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.`

Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter

26www.ormita.comwww.ormita.com

1. Ormita will never devalue your current cash market

2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness

3. Customers who acquire your product or service through barter are more likely to give positive feedback

4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return

Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter

27www.ormita.comwww.ormita.com

1. You can buy first and sell later or sell first and buy later

2. Every time you buy your account is debited for the value of the product or service you are purchasing

3. Every time you sell your account is credited

4. Ormita will provide you with an interest-free line of credit

The Basics of The Barter ProcessAcquire Advertising for 100% Barter

28www.ormita.com

• We are involved in every phase of normal PR activity

• Global media delivery

• Strategizing, planning, implementation and measurement

• Intense stakeholder mapping

• Three-month reviews

• We help in other stakeholder relationship management

• Regular Media monitoring reports

• Competitor Tracking

How We Manage Stakeholder Perceptions

29www.ormita.com

What We Do Not DoAcquire Advertising for 100% Barter

Unlike “Corporate” Barter Companies we do not:

• Buy your product or service for “barter money” ourselves.

• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).

• We let you deal directly with the buyer if you choose.

• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.

• Our media offerings are 100% barter