synuosa_sales presentation
TRANSCRIPT
“Follow the White Rabbit”
november, 1995 _ 16.000.000 internet users, 0,4% of world population
november, 1995 _ 16.000.000 internet users, 0,4% of world population
internet is a virtual showcase
very little data about websites visits
communication is unidirectionalthere’s no interaction between users and web
november, 2014 _ 3.010.549.311 internet users, 43% of world population
november, 2014 _ 3.010.549.311 internet users, 43% of world population
inviamo 240Mdi mail
inviamo 240Mdi mail
inviamo 240Mdi mail
240 Mln emailsent
1,8 Mln likeon Facebook
278 MlnTweet
every minute
november, 2014 _ 3.010.549.311 internet users, 43% of world population
inviamo 240Mdi mail
inviamo 240Mdi mail
inviamo 240Mdi mail
digital universegrowth
uploadedGigabytein 2014
2007: filed byteexceed the
stars in thesky
60% 18 bn
every click, word, like,favorite tweet become information.
The web is interaction, is communicationis multidirection.
every single operation leaves a trace on the web
what has changed?
there’s life in the Web
19972004
2006 20072010
201120122014
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the virtual word we’re living is anexpressive platform.
it produces interaction, value-communication
contents.
EMOTIONAL SPONTANEOUS
CRITIC
contents expresssentiments and feelingsregarding events, services, products, experiences.
content is sharedwithout the need ofa specific incentive,and often regarding the personal life.
judgment, evaluation, opinion:the interaction with other usersand sharing experience a�ectchoices both in real and digitallife.
The computer can’t tell you the emotional story.It can give you the exact mathematical design
“
The computer can’t tell you the emotional story.It can give you the exact mathematical design
“
but what’s missing is the eyebrows “Frank Zappa
what are brands doing today?
analyzenumbers
COUNTUSERS
COUNTINTERACTIONS
big data are just mass users are just numbers
what does synUosa do?
LISTEN TOPEOPLE
UNDERSTANDTHE SENTIMENT
GETSIGNS OFCHANGE
understandthe content
users return people mass becomes resource
synUosa improves the meaning of Natural Language Process:
DATA MINING KNOWLEDGEMINING
.high qualityquantitative analysis
.quantitative analysis
.context analysis
.content analysis
.sentiment analysis, general and tematic.
INNOVATIVELINGUISTICAPPROACH
KMS Tech Semantic Platform(Knowledge Mining System)
Data Sources
Blogs News Forum Twitter Facebook Reviews
Our proprietary technology collects mentions from thousands of online sources
Quantitative Analysis
General Sentiment Trend / buzz
facebook.com21.2%6947 mentions
twitter4.8%1573 mentions32.704
mentions
* generic56.8%18574 mentions
newspaper7.6%2493 mentions
blog4.2%1360 mentions
forum2.8%921 mentions
community2.4%785 mentions
business0.6%189 mentions
encyclopedia0.2%61 mentions
institutional0.1%48 mentions
Monitor, analyze and measure the sources of interest
Context & Content Analysis
Read, understand and contextualize on line conversations
S YS TEM
COMMUNICATION
LOCATION
NOTIFICATIONVEHICLEDATA
UNITED S TATES OF AMER ICA
US ER
MANAGER
AMER ICA
USFIG.
INFOR MATIONPCD
MES S AGE
US E
S TOPDEVICE
MTSMETHOD
MONTANA
NUMBER
PAR TYS ER VICE
TIME
TELEMATICS
AS S OCIATE
OTHER
R ES PONS E
BS
DETER MINE
EMBODIMENT
INDICATE
PR OVIDETR AVEL
CODE COMMUNICATE
DES IGN
DELIVER Y
S ENS OR
IMPLEMENTATION
INCLUDE
DR IVER
COMPUTER
S CHEDULETECHNOLOGY
NETWOR K
R ECEIVE
VALUE
DES CR IPTIONTR ANS MIS S ION
S IGNAL
R OUTE
MONITOR ING
CONNECTION
INC
TR ACK
TR ANS MIT
MOBILEAR R IVAL
EXAMPLE
CONTR OL
S OFTWAR E
APPLICATION
R EQUIR E
BLOCK
NAVIGATION
BS CU
MANAGEMENT
IMPLEMENT
S AYS ELECTION
MAKE
DES CR IBE IDENTIFICATION
EUR OPENOTIFY
MTCU
S TATEOPER ATION
PAR TICULARU.S . PATPICKUP
PR EFER ENCE
S OLUTION
NEW
S TOR E
MAR KET
S END
TABLE
TR ANS POR TATIONAVAILABLE
TR ANS POR T
ETC.
S ELECT
GPS
S TATUSCHANGE
DIS TANCE
telematicstelematics
vehiclevehicle
s ys tems ys tem
s olutions olution
locationlocation
tracktrack
us eus e
determinedetermine
motormotor
communicatecommunicate
taketake
apparatusapparatus
typetype
driverdriver
devicedevice
monitoringmonitoring
otherotheroperationoperation
communicationcommunication
technologytechnology
ins uranceins urance
s ervices ervicedatadata
identificationidentification
s tops top
fleetfleet
navigationnavigation
numbernumber
s hips hip
control s ys temcontrol s ys tem
General Sentiment Analysis
1.062mentions
11%117
mentions
mentions
mentions
mentions
7.3%77
37.9%402
43.9%466
Evaluate sentiment from mentions
very positive
positive
negative
very negative
Thematic Sentiment Analysis
General Sentiment:Negative
Thematic Sentiment:Positive
Date:06-02-2015 13:56
Source:Twitter
Author:EmanuelaRisalto
Social sharing:0 0 0
I’m worried about that the only person I know of#isoladeifamosi is Rocco Siffredi! #Rocco #iostoconrocco
I’m worried about that the only person I know of#isoladeifamosi is Rocco Siffredi! #Rocco #iostoconrocco
Benefits
Automatic Sentiment
Analysis
Highly Flexible
Multilingual Analysis
Always Alert
Our Services
Consumer Insights Analysis
Consumer Drivers & Evaluation Insights AnalysisConsumer Needs & Habits Insights AnalysisTrend Insights AnalysisBrand Insights AnalysisLive Analysis
Decision Support Science
Competitive IntelligenceTechnology WatchMarket AnalysisLive Analysis
Reputation Insights Analysis
Web Reputation AnalysisBrand Reputation Recovery & ProtectionSERP & SEO Site Analysis
Why choose synUosa
Analyzed and structured informations,crucial to develop business strategies
STRATEGY
BENEFITS
STRATEGY
INTELLIGENT RISKS
In a world costantly changing, insights allow companies to transform themself, byevaluating all the risk variables..
BENEFITS
STRATEGY
INTELLIGENT RISKS
BENEFITS
TIME
Time saving. It regards co-workerspartners and decision process.
STRATEGY
INTELLIGENT RISKS
BENEFITS
OPERATING MODE
TIME
REPORT
Specific report produced by our internal analysts..
STRATEGY
INTELLIGENT RISKS
TIME
REPORT
SaaS
KMS – Knowledge Mining System - is a browser-based platform designed to o�er the flexibility required to meet your specific need.Front & Back End Configuration Tools available
.
BENEFITS
OPERATING MODE
STRATEGY
INTELLIGENT RISKS
TIME
REPORT
LICENCESaaS
Licence’s purchase for KMS – Knowledge Mining System -and installation at client o�ce
.
BENEFITS
OPERATING MODE
“Would you tell me, please, which way I ought to go from here?““That depends a good deal on where you want to get to.“
Matteo Bonetti [email protected] Mob: +39 339 3104048 Skype: contact_synuosa Web: synuosa.com
This document is strictly confidential, and is intended for internal use only. In respect of the law regarding copyrights in protection of creative works, unauthorized copying of this document, even partial, is prohibited.
MILAN
PISA
LONDON
CURITIBA