synthesis of desired nanoparticles and reduction of ......– cmcl’s terminology: “applications...

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Copyright 2019 © CMCL Innovations

Translation process and learnings

EMMC International Workshop

Vienna, Austria

25 to 27 February 2019

Synthesis of desired nanoparticles and reduction of unwanted ones

Dr Daniel Nurkowski, Dr Bijan Yadollahi and Dr Amit Bhave

CMCL Innovations

http://www.cmclinnovations.com/

http://www.twitter.com/cmclinnovations



Content

Company Consulting TrainingSoftware Research

• CMCL Innovations: An overview

• Translation process as an SME SWO

• Short Case Study 1 (SME)


• Summary





Content






• Summary





CMCL Innovations


SWO SMETranslator

• CMCL: Computational Modelling Cambridge Ltd.

• Who: Award-winning, organically-growing, company spun-out from Cambridge, over a decade ago

• What: We develop digital engineering solutions to solve complex scientific and industrial problems

• How: We harness data and physico-chemical models to build efficient decision support





Distributors

Note 1: Distributors form an important component of the translation team and translation process





Productivity via digital engineering that…

SRM Engine Suite

kinetics

MoDS

Robust simulation of IC engines

Chemical reactor models, flames, shock tubes, nanoparticles, emissions

Model Development Suite (MoDS)

• Couples with external models as a black box

• Parameter estimation/calibration

• Intelligent design of experiments (DoE)

• Computational surrogates / reduced order model generation

• Global sensitivity analysis

…with advanced statistical algorithms”

“Combines physico-chemical simulation…





Collaborate with 3rd parties

• kinetics compatibility with Chemkin

• SRM Engine Suite with GT-Power, Ricardo Wave and AVL Boost

• MoDS with g-PROMS

• kinetics API and MoDS API with Matlab

• SRM Engine Suite with KIVA

CHEMKIN

Note 2: Translation process also informs the customers about the benefits of using an optimal product-mix, including 3rd party software





Content






• Summary





Translation – two sides of the coin

• Translation perspectives:– Translation and its impact from the viewpoint of an SME SWO

– Impact as a result of translation from the viewpoint of the customer (large industrials and SMEs)

SWO SME

• Technical expertise demonstration• External communications enabler• Techno-economic impact• Interim and final ROI

Customer SME

• Decision support for changes in inputs • Technical challenge resolution• On-time/on-budget project delivery• Final ROI





Translation process entails - 1

• A key link (with effective communication) between the product development team and the customers– CMCL’s terminology: “Applications Engineer”

• Understanding customers’ technical challenge(s) and defining preliminary scope of work

• Understanding the corresponding techno-economic impact for the customer

• Finalising the “scope of technical work”

• Understanding customers’ IT, modelling, simulation and resource infrastructure in terms of measurements/experiments





Translation process entails - 2

• Establishing baseline in terms of customer’s status-quo: know-how, development costs, etc.– Helps in assessing the impact from the customer’s viewpoint

• Establishing baseline for CMCL: in terms of current know-how and cost of delivering the work– Estimating the in-house cost against potential benefit forecast

– Helps in assessing the impact for CMCL

• Emphasis must be on value-addition to the customer

• Capability to initiate agile/fast-track software development capability

• Track interim and final ROI: – interim a function of knowledge gained vs costs incurred

– Final a function of net revenue vs. cost incurred.

• Feedback in order to standardise the process of translation





Source: https://emmc.info/events/emmc-training-for-translators-within-the-eccm-ecfd-2018-conference/

• A key link (with effective communication) between the product development team and the customers– CMCL’s terminology: “Applications Engineer”

• Understanding customers’ technical challenge(s) and defining preliminary scope of work

• Understanding the corresponding techno-economic impact for the customer

• Finalising the “scope of technical work”

• Understanding customers’ IT, modelling, simulation and measurements/experiments resource infrastructure

• Establishing baseline in terms of customer’s status-quo: know-how, development costs, etc.– Helps in assessing the impact from the customer’s viewpoint

• Establishing baseline for CMCL: in terms of current know-how and cost of delivering the work– Estimating the in-house cost against potential benefit forecast– Helps in assessing the impact for CMCL

• Emphasis must be on value-addition and communication to the customer

• Capability to initiate agile/fast-track software development capability

• Track interim and final ROI: – interim a function of knowledge gained vs costs incurred– Final a function of revenue vs. cost incurred.

• Feedback in order to standardise the process of translation

Translation process ↔ EMMC guide





Translation process positioning

Conferences

Social media

Trade-shows

Newsletter

Website

Technical papers

User stories

Leads generation

TechnicalNon-technical

Analysis of customer: from interest to impact

• Enablers: Presentations and site-visits

• Proposal development• Techno-economics• Services project• Demo software• ROIs• Updates based on

customer feedback• …

Translation process

environment

Sales process

Distributors





Content






• Summary





Translation use-case 1: High-end nanomaterial producer - SME

o SME manufacturer for high-end specialised nanomaterialso Translation process suggested that our off-the-shelf software was not suitable

for the industrial caseo Applied a 3rd party software as part of collaborative technical services (two

SMEs and a university) to deliver the results

• Enablers: Scientific conference presentation and networking

• Uniquely, the customer presented the technical challenge (industrial case) and the motivation for the business case (next round of funding)

• Translation process outlined the technical scope, and highlighted that none of the CMCL products could be directly applied.

• 3rd party software (focusing on continuum material modelling workflow) recommended to the customer as a technical services project

• Formulated a collaborative project together with the SME and a university partner

• Translation process: Estimated the overall costs for CMCL and the costs (& price) for the customer

• Translation process: Tracked the delivery and assessment once the technical consulting/services project was delivered to the customer

• Customer benefit: Results from the services project utilised for raising the second round of funding





PSD to better optimise product properties

Representative results (not from this specific use case): Average particle diameter and fractal dimension of the aggregate along the reactor length





Use case 1: Assessment

• ROI estimate for CMCL– 36% (net gain assumptions) – 136% (CMCL benefit assumptions)

• ROI estimate for customer– Over 500% if a contribution to the successful second-round

funding raised in added to the TCB

• CMCL’s translation process updated to include the collaborative operational and delivery model

• Translation process activity duration: 6 months





Translation use-case 2

o An SME-sized automotive R&D centre o Particle number emissions regulation compliance in real drive emissions

(RDE) conditionso Proof-of-concept (digital twin) formed a key part of the translation

• Enabler: Software distributor initiated the discussions between CMCL and Automotive R&D

• Technical challenge identified and translation process suggested a high-impact techno-economic case for the customer

• Translation process outlined the technical scope, and proof-of-concept (through technical services) followed by software deployment (through products business stream)

• Translation process: suggested mesoscopic and continuum material modelling workflows

• Translation process: estimated the overall costs for CMCL and the costs (& price) for the customer

• Proof-of-concept delivered by the technical services team at CMCL – favouring CMCL’s ROI.





Translation use-case 2

Digital thermodynamic twin





Translation use-case 2: Assessment

• ROI estimate for CMCL– 40% (net gain assumptions) – 140% (CMCL benefit assumptions)

• Demonstration of CMCL’s expertise in RDE emissions

• Strong relationship established with the distributor as a result of the successful delivery

• Integrated digital engineering workflow offered by CMCL

• ROI estimate for customer– 115% TCB basis– Reduction in experiments’ costs not considered– Customer did not have to retrain their engineers in a new modelling workflow





Content






• Summary





Hindering factors

• Issues with data despite confidentiality agreements

• Trade-off between flexibility to operate and internal processes in place

• Not all internal processes are set in place or standardised

• Translator interpreted as a solution provider or consultant

• Translation i.e. recommendations alone may not be sufficient –needs to be integrated with a solution action and its impact





Summary

• Operational perspectives of a SWO, translator and an SME

• Translation process positioning is a key enabler for effective communication both internally and externally

• Translator neutrality more important than an “oversell”

• Role of distributors within translation process should be accounted for when assessing the benefits

• Two translation use-cases involving SMEs as customers– Close similarities in the translation process framework between an SME and individual divisions

(particularly R&D) within a large industrial customer– Translation process recommendations may not be sufficient. Solution action and impact follow-

up equally important

• Variance between various ROI assessment measures not a deterrent

• Standardisation of the translation process used for retaining know-how and R&D staff training





Thank you

@cmclinnovations

https://cmclinnovations.com Q & A

CMCL Innovations



https://www.linkedin.com/company/cmcl-innovations

synthesis of desired nanoparticles and reduction of ......– cmcl’s terminology: “applications...

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