synthesio at monitoring social media bootcamp, london, 2010
DESCRIPTION
Synthesio's presentation from Monitoring Social Media Bootcamp, London, 31st March 2010. Synthesio offers multi-language monitoring for global companies.TRANSCRIPT
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Web Monitoring and Analysis #msmbc10
Michelle ChmielewskiCommunity Manager
@Synthesio@MiChmski
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Monitoring is all about the numbers, right?
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I’m 24
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I’m 24 The average age of Synthesio employees is 29
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I’m 243
70
0
The average age of Synthesio employees is 29
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I’m 243
70
0 15
The average age of Synthesio employees is 29
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I’m 243
70
0 15
00
The average age of Synthesio employees is 29
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Maybe not…
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You need to LISTEN to what people are saying first
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But not necessarily all of it
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Marketing can’t be controlled by a dashboard…
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Social media (monitoring) is about people
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Maybe a little too much, sometimes
#captainamericasays
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in the countries & languages you want
Listen to who’s talking about
you
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Be precise
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Monitoring dashboards are no more than tools
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Human analysis is what makes the difference
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Humans can detect nuances that automation can’t
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Make social media monitoring fit your needs
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Customize your dashboard, widgets, alerts, and reports
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Everyone is different
So are you
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We can help
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We would love to
to what you have to say