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Convenience Solutions for Time Poor Customers

A Comparative Study between Twenty Four Seven

Convenience Store and In And Out Convenience Store

Submitted in partial fulfillment of the requirements

For the award of the degree of

Master of Business Administration (MBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted By:

Dr. Anu Nagpal karan Sharma

Assistant Professor Roll No.: 00319103912

GITARATTAN INTERNATIONAL BUSINESS SCHOOL

Delhi110085

Batch (2012-2014)

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SYNOPSIS

Title of the Project: Convenience Solutions for Time Poor Customers- A Comparative Study

between Twenty Four Seven Convenience Store and In And Out Convenience Store

Profile of the Convenience Store Industry: Convenience Store Industry has seen a huge

transformation over the past few years. Growing popularity of modern retail formats, changing

preferences of people, desire for one stop shopping, increase in the per capita income of people

and a youth-heavy customer base of India have propelled the growth of the convenience store

market in India, resulting in increased demand for convenience solutions for shopping.

Twenty Four Seven Convenience Stores are one of Indias premiere and New Delhis only

organized retail chain in the round-the-clock convenience store format owned by K.K Modi

Group. The store chain offers its customers an international shopping experience; offering

variety of products and services. These stores provide a means to the young working populous

with new and more comfortable options that meet their requirement and also those of the modern

Indian culture.

In & Out Convenience StoreWith the emergence of organized retailing in the country and a

growing demand from consumers for a superior shopping experience, Bharat Petroleum has

launched its convenience retailing initiative under the "In &Out Convenience Store" brand.

Bharat Petroleum is the 2nd largest oil marketing company in the country with over 7000 retail

outlets spread across the length and breadth of the country. The In & Out chain of convenience

stores is being set up in the urban markets at strategically located retail outlet sites with high

customer footfalls.

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Objectives of the Study: The objectives of the research are:

1. To study the convenience solutions for the time poor customers provided by Twenty Four SevenConvenience Store and In & Out convenience Store.

2. To make comparative study between Twenty Four Seven Convenience Store and In & Outconvenience Store on the basis of convenience solutions for their time poor customers.

3. To study the profile of Twenty Four Seven Convenience Store and In & Out convenience Store.Scope of the Study: The functional area of study is marketing.

1. To analyze the profile of the Twenty Four Seven Convenience Store and In & Out convenienceStore and convenience solutions provided by them for time poor customers for this purpose

secondary data from the published source is used.

2. To carry out market survey for convenience solutions provided to time poor customers for thispurpose the geographical area selected is Delhi and NCT. Data is collected through a

questionnaire.

Methodology:

Type of Research: The research conducted is analytic in nature aimed at finding out the

convenience solutions provided by Twenty Four Seven Convenience Store and In & Out

convenience Store for time poor customers.

Universe of the Research: Convenience Stores Industry.

Sampling Unit: Customers of Twenty Four Seven Convenience Store and In & Out convenience

Store.

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Area of Enquiry: Delhi and NCT

Sampling Technique: The researcher has used Simple Random Sampling technique for data

collection by randomly approaching the Customers who have just shopped from Twenty Four

Seven Convenience Store and In & Out convenience Store as they are able to generate more

accurate response.

Sample size: 100 Respondents from Delhi and NCT

Data Collection Method: The researcher has used survey method for data collection. The

primary data was collected using questionnaire and the source of secondary data used are

Journals, Research Papers, Books, companys website and databases like EBSCO and DELNET.

Technique used for Data Analysis: Z test is used to test the null hypotheses in order to estimate

the Convenience Solutions for Time Poor Customers- A Comparative Study between Twenty

Four Seven Convenience Store and In And Out Convenience Store for the purpose of analysis

of the collected data.

Tools: For Data Collection: Questionnaire

For Data Analysis:Tools used for data analysis is SPSS and MS Excel.