Project Name: Detail Analysis of Sterling Equity & Tax Advantages of IDFC

1. EXECUTIVE SUMMARY

2. OBJECTIVES OF THE STUDY

3. INTRODUCTION

What is a Mutual fund?

History of Mutual Fund in India

EVALUATING PORTFOLIO PERFORMANCE

INVESTOR'S FINANCIAL PLANNING AND ITS RESULTS.

All award-winning funds may not be suitable for everyone

7 INVESTMENT TIPS TO IMPROVE YOUR RETURNS

HOW TO REDUCE RISK WHILE INVESTING:

Types of mutual funds

ADVANTAGES OF MUTUAL FUND

Disadvantage of Investing Through Mutual Funds

Risks Associated With Mutual Funds

Tax Rules For Mutual Fund Investors*

Comparison : mutual fund and other asset classes

How is a mutual fund set up?

Association of Mutual Funds in India (AMFI)

Tips on buying mutual funds:-

AMU

4. COMPANY PROFILE(IDFC)

HISTORY OF IDFC

ASSET MANAGEMENT

IDFC PRODUCT RANGE

SWOT ANALYSIS OF IDFC MUTUAL FUND

5. TOOLS USED FOR ANALYSIS

STATISTICAL TOOLS

TERMS USED

Measurement of risk

Measuring Mutual Fund Performance

RETURNS:

LIQUIDITY:

EXPENSE RATIO:

COMPOSITION OF THE PORTFOLIO:

6. Sterling Equity Fund

7. Tax Advantage (ELSS )Fund

8. Findings

9. Conclusion

10.Questionnaires

11.Glossary

12.Bibliography

Questionnaires

[I] For staff

1. How long have you been selling mutual funds?

2. By what way did you used to communicate to your clients?

3. Do you still follow the same modes?

4. Industry is changing, consumer`s perception is changing, Indian economy is also

dynamic, growing, how do you justify your job with such a changing scenario?

5. How do you describe ‘technological innovation in mutual funds ‘, by what extent

seen and foreseen changes are caused by it?

6. If I keep all recommendations aside and simply ask you, what factors do you consider

before suggesting any scheme to a prospective client?

7. Demand and supply mechanism moreover is applicable to buying and selling, what is

the present seen of this mechanism for mutual funds in India?

8. Data says that in US number of mutual funds schemes are more than that of number

of listed companies at stock exchange whereas in India not more than 1000 schemes.

How do you react on this situation?

9. One side double digit inflation rate, RBI’s norms for curbing liquidity from market,

high price of fuel, are putting pressure on consumer’ s savings, on the other side SEBI

and RBI are relaxing norms for AMCs business. How these two repelling poles can stand

simultaneously?

10. Number of distribution channels is increasing just to cater untouched market. What

do you think?

11. Why inflation hit Mutual Fund?

12. According to you which scheme is best for you to invest?

13. Market is now fluctuating in that case is it good for investment or bad for investment?

14. Is currency fluctuation is affecting your company?

15. Finally, where do you see this industry in coming 10years horizon?

[II] For clients

1. Which of the following age bands do you fall in to?

Less than 21

21 to 25

25 to 35

35 to 60

Above 60

2. What is your primary source of income?

Your pension

Your salary

Income from your business

Rental income from investment properties

3. What is your return expectation on your investment?

Up to 8%

Between 8% to 18%

Above 18%

4. How would you describe/rate your level of knowledge of financial products?

Low level of knowledge

Medium level of knowledge

High level of knowledge

5. What level of risk are you willing to accept on your investment?

I want to protect my capital

I am comfortable with a small degree of risk

I am comfortable accepting the fact that investment could decline

I am willing to tolerate putting my principal at risk by investing in volatile

investments

6. What percent of your disposable income do you keep aside for different investment

options?

0% to 5%

5% to 10%

10% to 15%

15% to 20%

20% to 30%

Above 30%

7. What percent of above mentioned percentage part do you invest in mutual funds?

0% to 5%

5% to 10%

10% to 20%

20% to 30%

30% to 50%

Above 50%

8. Which of the following source of mutual funds information do you like to opt for?

Professional advisory

Company advisory

Mutual fund prospects

Newspaper, magazine, television

Mutual fund rating service

9. How long are you planning to stay invested?

Long term > 12 months

Medium term 6 – 12 months

Short term < 6 months

10. How likely are you stay invested during volatile times?

Unlikely you will stay invested

Likely you will stay invested

Highly likely to remain invested