Synergy…Using Facebook

To Leverage Connections &

Build Your Business

by: Patsy Stewart

Ira Kaufman

Entwine Inc.

Should You Be Marketing on

Facebook?

Yes

Facebook is the #1 social destination

More than 300 million active users and

more than 300,000 businesses

4th most trafficked website

The fastest growing demographic is those

35 years old and older

More than 10 million users become fans

of Pages each day

The Nielsen Company found that the

average time users spend using

Facebook per month grew nearly 10%,

topping seven hours.

What are they looking for?

Getting news or product updates (67%)

Having access to promotions (64%)

Viewing or downloading videos/music (41%)

Submitting opinions (36%)

Connecting with other consumers (33%)

If your business has prospects on Facebook and they would find any of the above interesting, you should build a business fan page.

SOURCE: Pace University study, 12/08

Fan Page or Group

Fan Page GroupIndexed by search engines Not indexed

Not linked to you personally Connected to Administrators

Can message ALL fans (list) Message up to 5000 (inbox)

Have access to applications No applications

Promote with Ads / fans Promote with ADs

Visible through URL Only visible to FB members

Metrics through insights No means to measure

Vanity URL Ugly URL

Promote on Website (widgets) No widget

Keys to Using Facebook

Make business personal

Update your Facebook Page frequently

Harness the power of News Feed

Choose the applications that are best for

your business

Promote your Page through Facebook Ads

What Can You Put on

Your Fan Page?

Event notices (tradeshows, conferences, specials)

Custom modules/applications

Newsletter or Opt-in box

RSS feed from your blog

Videos, Photos

Links to articles, blogs and websites

Notes (equivalent of mini blog posts)

Career Opportunities

Contests and Polls

5 Ways to Promote Your

Facebook Fan Page

350 fans less than a month

5300 fans in 6 months 28,000 fans

1. Invite People to Become Fans

Invite your friends

use friend lists

Suggest your friends invite their

friends

Invite new friends in your network

Ask other employees to invite

friends

2. Use Facebook Search to Find Fans

Search “Posts by Everyone” view

conversations

Start a conversation and add as friend

3. Targeted Facebook Ads

Social Ads provide

advertisements alongside your

Facebook sidebar

Inexpensive

Control daily spending limit

4. Link Facebook to Twitter

Use the Twitter

application to post

your FB updates to

twitter

Adds a shortened

URL back to your FB

page

5. Use Fan Widget or Badge

Add a FB widget to

your website and

blog.

Add a badge to

your profile or

website

What other ways can you

promote your fan page?

About the Presenters

Ira KaufmanPresident

Entwine, Inc

ira@entwineinc.com

Patsy StewartDirector Social Media

and Training

Entwine, Inc

patsy@entwineinc.com

Ira challenges owners and senior executives to clarify their

goals and translate them into a consistent Brand and

Integrated Media Marketing Strategy. He combines 30

years of rich experiences with businesses and nonprofits

to guide them to leverage the power of social media for

marketing, recruitment and organizational development.

Ira collaborates with a team of experts to design

interactive environments to create long term business

value by integrating traditional advertising, online

marketing, public relations and social media. His strong

values and sensitivity to organization innovation and

change are the foundation of his work. Ira has a PhD in

Marketing and serves as a consultant, public speaker, and

lecturer for companies and Senior Executive programs.

Patsy is responsible for designing and implementing

social media strategies as part of an Integrated Media

Marketing plan. She specializes in working with clients

to generate conversations that create relationships.

Patsy is well known throughout Virginia as a speaker,

trainer and thought leader in Social Media. She

manages a recruitment team that was recognized as

one of the top 50 recruiters nationally using

Twitter/social media. Patsy is ranked by Grader as one

of the Elite Twitter Users in SW Virginia. She is a

contributor to local business publications and she

authored the ebook, "How to Grow Your Digital

Footprint".

www.entwineinc.com