UMEVA

SYLVAIN VANDERHAEGENindustrial design . product design . brand strategy . experience design

portfolio

ENVISIONEXTRACTEXPLOREEXECUTE

COURSE

PROCESS

PROFILE

PROJECTS

OTHERS

PRODUCTCONCEPTBRANDEXPERIENCE

INTERIORGRAPHICSCONTACT

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french : mother tongue

english : �uent

spanish : intermediate

chinese : learning

SYLVAIN VANDERHAEGEN

04 / 03 / 1982french nationality

+ 33 (0)6 88 75 88 19

www.�ickr.com/photos/sved/

sveddesign.wordpress.com

www.linkedin.com/pub/2/19/b98

sylvain.vanderhaegen@gmail.com

IllustratorPhotoshop

3D Studio Max + Mental RayStudio Tools + Image Studio

O�ceFlashPowerpoint

CatiaSolidworksAutoCAD

strong team play

quick learning

easy talking

open mind

creative envision

sarcastic humour

foresightful

user experience insight

user & customer oriented

sustainability awareness

Contact, languages and softwares, strong points are colored

PROFILEabout me

2005

2004

MASTER IN ENGINEERING DESIGNISD : Superior Institute of DesignValenciennes, Francewww.isd-valenciennes.com

ID SAFRAN aborted creation of a design consultancyLille, France / 4 months

2006 FREELANCE WORKSWorld Wide Fred & othersLille, France / 2 monthswww.worldwidefred.comwww.designboom.com

FREELANCE WORKSUmeva research & graphicsNode company plastic studyStruktur design caravan form searchesExperience protoypingUmea, Sweden / 4 monthswww.umeva.sewww.thenodecompany.comwww.strukturdesign.se

PACKARD BELL DESIGNDesktop computersComputer accessoriesAngers, France /1 yearwww.packardbell.com

2007

2008

ORCA DESIGN internshipConsumer electronics, brand identitySkudai, Malaysia / 6 monthswww.orcadesign.com.my

2003 DAIFUKU DESIGNS internshipLighting, furnitures & interior designBarcelona, Spain _ 6 monthswww.daifukudesigns.com

A FEU DOUX school projectLounge restaurantValenciennes, France _ 4 months

PHILIPS DESIGN school project Jek’L multiplug adaptorValenciennes, France / 4 months www.design.philips.com

2002 WIP : ON / CRDP internshipLow polygon modeling & Game designLille, France _ 2 monthswww.wipon.fr

PACKARD BELL school projectHigh range notebookValenciennes, France _ 4 monthswww.packardbell.com

2001 SEMS design corporel internshipFitness & musculation machinesSalomé, France _ 1 monthwww.design-corporel.com

GSE internshipPOS & Exhibition designLille, France _ 1 month

2000 Baccalauréat scientifiqueA level in sciencesLille, France

ENVISIONbrief understandingschedule & ressources

EXTRACTmarket studyproject environment�eld investigationuser scenario

EXPLOREcreativityideationconceptualisationform factor

EXECUTEdevelopmentmodelingprototypingpresentation

The objective in this project was to merge 2

Packard Bell ranges : iMedia and iExtreme ,

keeping the price point of the lower one and the performances of

the higher one

De�ning a project precisely in the earlier stages is essential to complete it.

Understand where the cus-tomer stands, and where he/she wants to be on the market, enhance their brand values and respect their brand strategy are the base aspects of each project launch.

Deliverables and deadlines that each part wants to reach have also to be extremely clear for everyone.

A honest communication and trust between all future actors of the project is a key.

ENVISIONbrief understanding

i start

i media

i max

i extreme

i power

i start

i power

2006 2008

ScheduleMaybe the most important part of a project.As design is early in the conception phase, the timeframe you de�ne to work on a project will in�uence everyone’s work after you.

RequirementsHere was one of the �rst and only valuable information provided to me by Packard Bell : the metal base of the computer I had to use.

where can you interview a lot of

computers buyers, providers and users

in a short time span better than com-

puter gaming event ?

EXTRACTharvest & sort data

Knowing your target is the key.

Harvesting all informations you can about the project environ-ment is essential, without regard with what you may think you know about it : new tech-nologies, customers expecta-tions and habits, competitors approach and identity , price forks, ...

Two points of view have to be adopted, an exterior one, to get the overall picture of the envi-ronment, and the user’s look, to reach what they want in a prod-uct they buy, how they project themselves in it and what do they expect from it.

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multimedia

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casual

Competitors visual mappingWhen you have a rough idea of your price point and the kind of users you want to reach, it is interesting to have an idea of your direct competitors, the idendity they promote and the brand strategy they apply

color identityBRAND IDENTITY

iMedia

iExtreme

iMax

front graphism side graphism user interface

corner radiusgrid patternlogo on side door ?

power and ODD onlyhidden connectorsODD on topconnectors middle tophighlight buttonssilver user interface

linear designvertical logobi material ?door opening ?drawer ?

black frontsilver sideLED color ?

concept sketches,trying here new

openings and standing proposals

EXPLOREcreate a future

Once you are deeply swimming into the project environment, it is time to dive in, and begin to ideate as widely as you can, forgetting a while the projects constraints to progressively rein-sert them into the concepts you select.

The challenge here is to identify new directions which can ful�ll both designer, customer and user expectations; and translate them into understandable sketches, for a discussion and decision purpose.

Aesthetic proposalsafter selection of the global concept, some proposals are done in vector, with the metal chassis as a base

backpainted milky plastic

plastic door

Aluminium ring

Aluminium rod

Plastic front bezel

Plastic top bezel

Plastic down bezel

metal side doorinserted to the rear plastic rod

Mechanical conceptScattered view of the elements for mechanical discussion with the engineers and marketing

VisualisationI made a fast 3D modelisation to have a better idea of the proportions of each element, and give a better idea of the concept to the other actors of the project.

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Front face design,graphism and

proportion de�nition

EXECUTEmake it real

Once the concept is validated, the road is still long for it to become a real product, that is the moment when the new born design is �rst opposed to the cruel world reality.

Details and re�nements are the real challenge for designers.

They have to deal closely with constraints of cost, marketing and engineering, trying to �nd the perfect balance between each of these, without losing their initial concept in it.

Wood & metal modelOne week and a half after the project validation by the management was held the sales event.

ARRK France managed to �t my timeline and the mock up was successfully approved on the event.

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17 On site DesignDiscussing by mail between Asia and Europe was taking way too much time. I have then travelled to Taiwan to develop the concept with the engineers on site.

As we were solving the actual mechanical problems, others complications or opportuni-ties showed up, demanding fast reactivity and immediate answers.

I had then done some micro design projects for each detail...

SHELLMaterial : black plasticFinish : enamel varnish (piano varnish)the goal here is to have an increased depth in the color

RINGMaterial : aluminiumFinish : circular hairline brush

ODD BUTTONMaterial : polycarbonateFinish : backpainted black+ milky iconhave to be light emitted when busy

RINGMaterial : aluminiumFinish : circular hairline brush

POWER BUTTONMaterial : polycarbonateFinish : backpainted black+ milky iconhave to be light emitted when powered

LINEMaterial : aluminiumFinish : hairline brushthe line is a separate part (see .iges file for reference)

PB LOGOMaterial : nameplateFinish : hairline brushthere will be a recess in the shell to place it

GRIDSMaterial : aluminiumFinish : nonethe grid pattern is not defined yet

Example ofhairbrushfinishing Colors & materials definition

The �nal material I proposed were excessive in cost, so i had to do a fast research among our plastic providers to �nd a plastic which could be a good balance between my expectations and the buyers requirements...

RefinementsThe main and more challenging obstacleIn order to validate the project, I had to lower the cost of 12 USD, cutting here and there in the design to make it less expensive without giving away its identity

iMaxAvailable since March 2008

599 to 699 €

PRODUCTlightingconsumer electronicsfurnitureskitchenware

CONCEPTenergy monitoringmultiplug adaptorsocial designlounge restaurant

BRANDPensonic color identity

EXPERIENCEinteractive music tiles

PRODUCTday to day objects

Viper for Carpyem Lightinglow cost lamp made from the

spanish customer’s extra shower tubes

Making products real is part of the challenge, but you may forget that they follow their own path after their creation.

Whatever struggle you may go through during the process, seeing somewhere a product that you contributed to, always provides a very rewarding feel-ing.

3. sorted, crushed, stach and compress shredded o�ce papers

The hard part was to create re�ne-ments and de�nitions on an existing project, keeping the brand identity and guessing the will of the previous designer of the product..

I Mediamiddle range desktop computerre�nements and detailing

Store & Save 3400low cost hard drive casing

Originally a box, we managed to push marketing and ODM to make something more integrated to the brand and less basic ...

Bonestil launched a local competitionbetween 4 designing consultancies based in Barcelona, asking them to think about a new terrace seat using rotomolding technology.

I made a trip with Jonathan Daifuku to this factory to get informations about this process, then begin to work on a resin model.

After one week and a half , we won the competition. Then the model has been reproduced by the mold maker from 1/5 to 1/1 scale.

DROPterrace seat for Bonestil

I found Fred’s o�er over an internet forum, and begun to propose some ideas of fun products which could be integrated in their brand.

They accepted one, a �nger shaped spatula to reach the bottom of your chocolate paste pots, pans, or others...

After one year of development it is now available in Fred stores in US.

BATTER FINGERfun silicon spatula for Fred

I set my brief to be a simple plastic object.

My original goal was to change these dish dryers which take all your space around your sink, which are di�cult to clean and which are always too small or too big for your amount of dishes ...

I created a low cost plastic piece, which can �x to your wall by two screws, above your sink for example, which prevent glasses from sliding (thanks to the bumped pro�le), which can be clean in one swipe, which can accept most of your cuttlery in the front holes, or the front hooks if they do not �t.

STENTAmural dish dryer

CONCEPTWhat if ... ?

NRG 2030future of domestic energy

di�erent concepts of ways to control your energy at home

The �rst one allows you to visualise in detail your

consumption, wire by wire

The second one allows you to regulate the amount of power

going through a wire by caressing it in direction of the

plug or the source

I enjoy re-thinking things that surrounds us and that everyone accepts as they are, and not as they should be.

5.5kg

21% 36% 4% 45% 12%

4kg 4kg3kg 1.5kg

prospective projet for Philips DesignJek’L plugs + transparent flat wire tape

You should be able to place your electrical appliances where you want, not forced to place them along the walls, near plugs or pollute your visual environment with multiplugs or wires.

Our solution consists in a transparent �at wire tape that you can unroll wherever you want, then cut and stick one end to a transparent sticker plug (�g 1) and link the other end to your normal wall plugs with the security master switch (�g 2).

The copper part is locked inside a plastic one, the wire is covered by a placing ring and locked with a silicon screw cap (�g 3) which prevent direct access to the plug.

Shellter in a cartDesign boom competitionshortilsted

The brief was to create an object to ful�ll the needs of homeless people, a tent which can be converted easily to a cart.

The product is made around a solid structure which is used as the skeleton of the tent and the support of the cart. We wanted the mounting and unmounting to be fast, as homeless people are often chased away from places they stay.

A feu douxLounge restaurant

We wanted this project to be a global one, creating the people circulation in the restaurant, complete cooking table ventilation & heat system, cuttlery ...

The �nal project is a restaurant which is in the dark, lighting by some candles hung to a chandelier above each table and the light of the korean barbecue in the center of each table. All the visible top surfaces are white and other parts are black to give a �oating feeling.

The wood plates grate gently on the rocks around the table, giving you a very rich and natural ambient around the crackling �re.

During my internship in Orca Design in Malaysia, I worked for Pensonic, a local brand which wanted to rebuild their identity, scattered over the markets in tons of di�erent products.

The easier and more cost e�ec-tive approach adviced by the team was to make them focus �rst on colours.

Having a consistent and perma-nent colour identity could be the key for the beginning of the Penonic reconversion.

We then explore the market and made notice on howto use a proper colour identity.

BRANDdesign strategy

competitors full range, color identity and kitchen products color trends

Colours proposalsPensonic colour identity

Three di�erent color propsoals, chosen with three focus : color proportion, user interface readibility and presence on market, according to Pensonic values and will to regather their brand to consistent ranges.

I had the chance to work with some of the Interaction Design students at the Umea Institute of Design , Sweden.

They had to create experiences via a prototype, which would be presented some weeks later during a small exhibition with the whole class devices.

I had a lot of fun and appreci-ated the contrast from product design, their process and way to apprehend a project.

EXPERIENCECreate a moment

Final model of Happy Feet, a musical interactive tiles set, presented to public during the school open day

Happy feetPrototyping process

We �rst cut, pierce and paint the tiles. We also add some additional feet to prevent them from sliding.

Then we mount the 24 pressure sensors to foam carton boards to protect them from �oor friction.

We solder LEDs 8 by 8 and link them with electric wires inside theholes of each tile, placed the pressure sensors in the middle. .

There were also a lot of Arduino and Actionscript programming conc-curent to these, leading us to a long night of wiring to link each tile to a speci�c sound.

CONTACTlinks

GRAPHIClogo searchesweb 2.0art

INTERIORcasa cortes

INTERIORSpaces of life

Casa Cortes for Daifuku Designs

electrical + elevation plan

Interior design is interesting, because it forces you to see the bigger picture behind the detail, and forces you to visualize a house as a space where people will live in.

The main di�culty is to envision all the possible usages of the space the user may want to have, when you place the elec-trical plugs for example., with-out making it too messy.

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Casa cortes3D visualisation

Visualising a plan the way it should be is not easy, and it becomes crucial when you are dealing with your future house.

I did these fast 3D to give an idea to the customer about what their house should look like.

GRAPHICSvisual impacts

Freelance business card for me and You Le Chong

Graphic design is a strong asset in a project, allowing you to convey a message or to display an identity.

I found myself attracted to graphic arts through my studies, �nding it more fun, with imme-diate results and less constraints in creativity

So I kept practicing them as an amateur hobby, and eventually for realtives who won’t hire a professional for such kind of services.

CVs, illustrations, �yers, web templates, ... little works for friends or family

Tryout of the web 2.0 style, mostly based on the opacity masks

3. sorted, crushed, stach and compress shredded o�ce papers

Life cycledec 2008

THANKS FOR VIEWING

CONTACTsylvain.vanderhaegen@gmail.com+33 (0)6 88 75 88 19sveddesign.wordpress.com

www.�ickr.com/photos/sved