syllabus_et5_mm5026_management of innovation technology and entrepreneurship
DESCRIPTION
technologyTRANSCRIPT
-
MM 5026
MANAGEMENT OF INNOVATION, TECHNOLOGY AND ENTREPRENEURSHIP
ENTRE 5
August 2014
MASTER OF BUSINESS ADMINISTRATION INSTITUT TEKNOLOGI BANDUNG
http://www.sbm.itb.ac.id/mba
Internationally accredited by
SCHOOL OF BUSINESS AND MANAGEMENT
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
CONTENTS
Page Facilitator Profile x Course Description x Expected Learning Outcomes x
Course Outline x Learning Guidance x
Prerequisite x
Learning Method x
Presentations x
Pre Assignment x
Class Participation x
Essay Assignment x
Final Examination x
Grading Policy x
Reading Materials x Guest Speakers x
Course Schedule x
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
FACILITATOR PROFILES Benny S Gunawan Ir. MBA Nick Name: Benny E-mail: [email protected]
Benny graduated as Electrical Engineer from The Institute of Technology Bandung in 1968 and MBA
degree from The National University of Singapore (NUS) in 2000.
He has founded several companies and lead as Directors in various companies and different industries
and the field of Trading, Contractors, Manufacturing, IT Solution and Service Providers, Distribution
Company among others as follows :
Current Profession:
Founder and Chairman of PT Global Innovation Technology IT Solution & Services
Commisioner PT Meta GunaInnova Honda Motorcycle Dealer
PT BPR Arthaguna Sejahtera Bank BPR
Lecturer MBA Program of SBM ITB Innovation, Tech & Entrepreneurship
Past Profession:
CEO PT DayaAdiraMustika Honda Main Dealer West Java
Director PT Sigma CiptaCaraka IT Solution & Services
Director & Founder PT Berca Indonesia Engineering Trade & Contractor
PT IndomitraSedaya Industrial Steel Tube Mfg
PT Nusa Framia WoodframeMfg& Exporter
PT GunaEstetika Rattan Furniture Mfg& Exporter
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
COURSE DESCRIPTION The purpose of this Management of Innovation, Technology and Entrepreneurship is designed align with
SBM ITB commitment by Prof. KuntoroMangkusubroto that :
SBM ITB established on 31 December 2013 is committed to the development of future
entrepreneurial leaders. With this we prepare you for the challenges of todays complex global business.
Indonesia needs leaders with global mindset to solve very critical threats such as climate change, as well
as food and energy security
In the past leaders were facing more predictable situations who can motivate with confidence, plan and
act strategically to achieve their goals and make organizations more productive and efficient.
But facing todays vastlycomplex, rapid changing technology and vastly evolving globalized world, we
need a different type of leaders, the future entrepreneurial leaders and innovation leaders.
The future entrepreneurial leaders of any kind of organization business, political, technology and social
environment, can lead in spite of uncertainty and ambiguity and help to innovate and create new
solutions to the world.
The future entrepreneurial leader should be able to make ethical decisions in face of strategic
uncertainty, serve the investors and shareholders and also should serve the environment and society.
To be able to make a positive impact to the world, the future entrepreneurial leader and innovation
leader need to have a different mindset, skillset, mentality besides of what we have learned and used
before.
The future entrepreneurial and innovation leader need to be able to manage innovation in their
organization, to use new technologies that will enable them to innovate, to create a difference and
something new to their world, be it in business , political, social and environment .
Our MM 5026 The Management of Innovation, Technology and Entrepreneurship is designed to cope
with that, where we will also discuss and learn from the globally great entrepreneurial and innovative
leaders such as Steve Jobs of Apple , Lee Kun Hee of Samsung, AG Lafely of P&G, Nelson Mandela etc.
This practical oriented course will enable the students to know how to lead and work together as a
team, understand and capture the mindset and develop the skillset and mentality of those great
entrepreneurial and innovation leaders to create new solutions, new business that will give meaningful
value and positive impact economically , socially etc.
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
EXPECTED LEARNING OUTCOMES We belief from our research and experience that those qualities and characteristic of the great
entrepreneurial or innovation leaders were not born with, but all those unique mindset, skillset can be
learned and practiced even though we might not become as great as Steve Jobs.
But within us we do have the potential to be entrepreneurial and innovative, once we know how and
what to learn and practice.
By actively learn and participate all thevarious methods, practices, games and sharing knowledge in this
module will enable the student to have a new and different perspective and acquire some of the
skillset and mindset needed forfuture entrepreneurial and innovation leader
We are confident that they will be more courageous and confident when facing the uncertain and
unclear future and will be daring and able to do and create something new, to come up with a different
solution that will give a positive impact to the business and to the society.
COURSE OUTLINE The course consists of four days with three session per day and for the last two days we will have New
Business Development Simulation Game where we have four sessions per day:
What we hear, we forget
What we see, we remember
What we do , we understand
What we practice, we gain competence and experience
1. The Why, What and How of Future Entrepreneurial & Innovation Leaders
Entrepreneurial Mindset & Mentality
The Design of Business: The knowledge framework
2. Learning from the great Entrepreneurial & Innovation Leaders
The Innovation DNA & Culture
Design Thinking
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
3. Technologies that enable and influence Innovation and Change:
Digital Technologies and Information, Communication Technology
Mobile Communication
Learn from one of the most admired leader the way they used technology to innovate
4. The Entrepreneurs Tools and Methodology
The Art of Start
The Business Acumen
The Business Model Development
5. The New Business Development Game 1 (four sessions)
In this unique and important section, students will assemble their team and act as a real
company where they appoint their CEO, CMO, Sales, CFO , COO and Human Capital within their
team.
Each Team will be assigned to open a new line of business and will compete with other Teams
for Eight Sessions representing Eight Quarters.
Like in real business, their company can succeed or go bankrupt?
Therefore they have to really use and practice all their MBA knowledge and leadership and
functional skills, act with a winning mentality even when they face uncertainties, and when
facing adversities. They have to build moral and spirit of their team members and Win.
Maximum Five Teams to compete and make decision on Eight Quarterly basisas regard the Plant
Location, Capacity and Operations, Product Specification, Marketing and Sales Outlet, Sales
Person and Countries to target for their products, Human Capital Remuneration and Incentives,
R& D and Innovate their Product.
6. The New Business Development Game 2 (four sessions)
Ditto above
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
LEARNING GUIDANCE
PREQUISITES Students to have the basic knowledge of Marketing, Finance, Operations and Human Resourses Management
LEARNING METHOD 1. Learn and Practice the Innovation Methodology & Tools
2. Case Analysis & Discussions
3. Team& Individual Assignment
4. Learn from the Great Innovation Leaders
5. New Business Development Simulation Game
PRESENTATIONS In some sessions, syndicates may be randomly assigned to make presentations of their case
analysis to the entire class at the time of case will be discussed. Therefore all syndicates
should make appropriate preparations.
The audience for the case presentations are the other members of the class. Please address
your talk to them. The syndicates may make the presentation as a team, or assign a
spokesperson to each case. In any case the syndicates should ensure that all team members
have any equal opprotunity to participate in the presentations.
The criteria for measuring the effectiveness of presentations include:
1. ability to stimulate interest among classmates
2. ability to relate concepts from the readings to the issues in the specific situation
3. how well the discussion drew out insights and ideas from the participants
4. how well organised was the discussion
5. how comprehensive was the analysis
Some specific case questions are usually provided to help you to prepare the case reports, but
your own ideas and creativity are paramount. Keep the reports concise. There is no need to
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
summarise the case materials. Simply get to the main points and provide your analysis and/or
recommendations with supporting justification.
PRE ASSIGNMENTS On occasion students will be asked to prepare a short summary of particular cases or reading
materials. This summary will be due at the beginning of a module.
CLASS PARTICIPATION Active participation is expected throughout the entire class and students should make
thoughtful contributions to the discussion. Please note that frequency (i.e. quantity) of
contributions in class is not the major criteria for effective class participation. The classroom
should be considered a laboratory in which the student can test his/her ability to convince peers
of the correctness of ones approach to complex problems and ones ability to achieve the
desired results by using that approach. Criteria that are useful in measuring effective class
participation include:
1. Any unexpected and breakthrough ideas ?
2. Is the participant a good listener?
3. Are the points that are made relevant to the discussion? Are they linked to the
comments of others?
4. Do comments show evidence of incorporating the concepts from readings into the
analysis of the case?
5. Is there a willingness to test new ideas, or are all comments safe? (safe is defined as
simply repeating case facts without analysis and conclusions).
6. Do comments clarify or build upon the important aspects of earlier comments and lead
to a clearer statement of the concepts being covered and the problems being
addressed?
ESSAY ASSIGNMENT To be advice later if any
FINAL EXAMINATION The Final Presentation of each Team Result plus What the Team learns will be treated as Final
Examination >
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
GRADING POLICY Grading of this course is based on whether or not participants performance meets the module
standards for completion and proficiency in the subject materials.
Please note that this Course is not just a Lecturing and Learning by heart a knowledge, but also
exercising and practicing like in the real business where the students have to lead and work as a team to
creat some new solutions, businesses, product etc.
Students have to work as a Team and win as a Team, and build Team Spirit and Mentality like in real
business, therefore due to the above uniqueness, we emphasis for this module we will have a big
percentage of Team Score, besides Individual Score.
Your final grade will be weighted as follows:
Aspect % Description
Individual Assignment 15 Individual grade
Individual Participation 15 Individual grade
Team Assigment 20 Team Result& Process grade
Business Development Game Result 30 Team Result& Process grade
Final Examination 20 Individual/Team grade
READING MATERIALS Please find the list of books we recommend to read, but dont worry we will provide the students with handouts of part or chapters of the book and will explain to students the key learning and understanding important for this course
The Design of Business Roger Martin The Art of Start . Guy Kawasaki The Game Changer A G Lafely and Ram Charan Article & Cases Design Thinking , Tim Brown HBR Design Thinking and Innovation at Apple HBS Case 9-609-066 rev March 2010 Apple Inc, 2010 HBS CASE 9-710-467 rev March 21 2011 Samsung Electronics :Innovation and Design Strategy , Asia Case Res Center the Univ of Hong Kong P&G Innovation Culture HBR
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
COURSE SCHEDULE
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 1: Wed 20 Aug 2014
The What, Why and How of Future Entrepreneurial / innovation Leaders
08:00 09;30 Session 1 (BSG)
1. Topic: Introduction 2. Issues covered:
What is Future Entrepreneurial / Innovation Leaders
The Future Entrepreneurial Mindset & Mentality
3. Reading: Design Thinking The Knowledge Funnel
4. Activity: Interactive lecture& Video of Great Leader
5. Case: None
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
1. Topic: Creating New Business A. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice
Session
11:15 - 12.45 Session 3 (BSG)
1. Topic:TeamPresentation of New Business A 2. Activity: Class Discussion.
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 2: Wed 27 Aug 2014
Learning from the Great Entrepreneurial / innovation Leaders
08:00 09;30 Session 1 (BSG)
1. Topic: Learning from Samsung Electronics
2. Issues covered: a. The Innovation DNA, Culture b. Design Thinking: Inspiration
3. Reading: Design Thinking 4. Activity: Interactive lecture& Video of Great
Leader 5. Case: Samsung Electronics :Innovation and
Design Strategy
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
1. Topic: New Service Innovation B. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice
Session
11:15 - 12.45 Session 3 (BSG)
1. Topic:Team Presentation of New Services Innovation B
2. Activity: Class Discussion.
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 3: Wed 10Sept 2014
Technologies that enable and influence Innovation and Change
08:00 09;30 Session 1 (BSG)
1. Topic: Introduction 2. Issues covered:
a. Digital Technologies & ICT b. Design Thinking: Ideation
3. Reading: Design Thinking 4. Activity: Interactive lecture& Video of Great
Leader 6. Case: Apple Inc. Design Thinking and
Innovation at Apple
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
1. Topic: New Business Model Innovation C. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice
Session
11:15 - 12.45 Session 3 (BSG)
1. Topic:Team Presentation of New Business Model Innovation C
2. Activity: Class Discussion.
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
Wed 24 Sept 2013
Mid Semester Test
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 4: Wed 17 Sept 2014
Entrepreneurship Tool and Methodologies
08:00 09;30 Session 1 (BSG)
1. Topic: The Entrepreneurs Tool & Methodologies
2. Issues covered: a. The Art of Start b. The Business Acumen c. The Business Model Development d. Design Thinking: Implementation
3. Reading: Design Thinking 4. Activity: Interactive lecture& Video of Great
Leader 5. Case: P&G Innovation Culture
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
1. Topic: Customer Centered Marketing Innovation D
2. Case: None. 3. Activity: Syndicate Team Breakout Practice
Session
11:15 - 12.45 Session 3 (BSG)
1. Topic :Team Presentation of Customer Centered Innovation D
2. Activity: Class Discussion. 3. Preparing for the New Business Development
Game
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 5: Wed 1 Oct 2014
New Business Development Game (four sessions )
08:00 09;30 1. Session 1 (BSG)
2. Topic: Quarter One 3. Issues covered:
a. New Business Development Game 4. Reading: Game Manual 5. Activity: Each Team to work as a Business
Company to make decisions on Product, Marketing, Sales, Operations, Human Capital and Finance which need to be summited after each Quarter to the Web.
6. After 20 30 minutes the Web will provide feedback of each teams position in the market.
7. Team will analyze and prepare decision for the next quarter
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
1. Topic: Quarter 2 2. Ditto Quarter 1
11:15 - 12.45 Session 3 (BSG)
1. Topic: Quarter 3 2. Ditto Quarter 2
13:45 - 15.15
Session 4 (BSG)
1. Topic: Quarter 4 2. Ditto Quarter 3 3. Class Discussion, prepare for next week
-
MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG
Course Code MM5026
Credit Hours 2 SKS
ENTREE
Course Title The Management of Innovation, Technology and Entrepreneurship
Day 6: Wed 8 Oct 2014
New Business Development Game (four sessions )
08:00 09;30 8. Session 1 (BSG)
9. Team first four quarter Presentation and apply funding from Venture Capital
10. Topic: Quarter Five 11. Issues covered:
a. New Business Development Game 12. Reading: Game Manual 13. Activity: Each Team to work as a Business
Company to make decisions on Product, Marketing, Sales, Operations, Human Capital and Finance which need to be summited after each Quarter to the Web.
14. After 20 30 minutes the Web will provide feedback of each teams position in the market.
15. Team will analyze and prepare decision for the next quarter
9:30 9:45 Break
9:45 11:15 Session 2(BSG)
3. Topic: Quarter 6 4. Ditto Quarter 5
11:15 - 12.45 Session 3 (BSG)
3. Topic: Quarter 7 4. Ditto Quarter 6
13:45 - 15.15
Session 4 (BSG)
4. Topic: Quarter 8 Final 5. Ditto Quarter 6 6. Class Discussion, prepare for next week
Wed 15 Oct 2014
Final Test