sydney indesign 13-15 august...

sydneyindesign.com.au

Showcasing the most revolutionary ideas and game-changing new products from high-end international and regional brands, leading architects and designers.

Sydney Indesign13-15 August 2015

12 Years. 5 Cities. 110,000 Visitors.

For over a decade, we’ve been staging Indesign: The Event, alternating yearly between Sydney and Melbourne, and branching out to Brisbane, Singapore and recently Hong Kong.

Formerly known as Saturday in Design, the event started with the inspiration that a design event should itself be highly designed – immersive, curated and experiential. This led to our non-traditional event format, allowing showrooms to communicate their distinct brand cultures, entertain people and showcase international and Australian-made product in the full spotlight of their own space, rather than a regimented trade hall.

Our experiential approach was a hit, and we’ve continued with it ever since, evolving from Saturday in Design to the larger scale Indesign: The Event. What we’ve retained across 12 years, five international cities and 110,000 visitors is our bespoke approach, for an experience that feels boutique and local.

Sydney IndesignOverview

Melbourne Indesign 20147,209 Attendees78 Exhibitors

Singapore Indesign 20143,876 Attendees31 Exhibitors

Sydney Indesign 20138,400 Attendees103 Exhibitors

Hong Kong Indesign 20131,248 Attendees20 Exhibitors

Brisbane Indesign 20123,200 Attendees32 Exhibitors

It’s a breath of fresh air. A reinvigorated international design experience curated in Sydney, for Sydney.

In 2015, Australia’s leading commercial design event returns to its origins as Sydney Indesign. Set to celebrate the spirit of our local architecture and design community, Sydney Indesign will showcase cutting-edge design from around the globe.

Over three days from August 13 – 15, Sydney Indesign will take more than 8,000 architects, interiors designers, specifiers, manufacturers, project developers and design hunters on a remarkable design-industry journey of discover.

Sydney Indesign is famed for showcasing the most revolutionary ideas and products from high-end international and local brands – not to mention leading Australian and global architecture and design talent. It also provides a platform for Australian designers, makers and suppliers to showcase their MIA – that is, new, exciting product, designed and Made in Australia.

Signed off by Raj Nandan, Publisher and CEO

Sydney Indesign Introduction

Abey AustraliaAesopAmerican Hardwood Export CouncilAppletiserAquabocciArchiluxArt Series Hotel GroupArthur GAsahiAudiAustralian Architecture AssociationAustralian International Design AwardsAWMBig Ass FansBlindmasterBolon By TagBlu DotBlum AustraliaBMWBritish CouncilCaromaChris HardyCafe Culture + InsituCaromaCatapultCDK StoneChairbizCIBO DesignsClassiqueClestraCoco RepublicColebrook Bosson SaundersCosentinoCosh LivingCultDAL+ BrandsDesignByThemDesigner RugsDesign HotelsDesseindeTour 2013

Dexion OfficeDesign SingaporeDinosaur Designs DistrictDulux Earp BrosEastern Commercial Emergency Architects Australia FurnitureEnvoy FurnitureEuropanelFanuliFDC Formula InteriorsFoundryFridcorpFunkis Swedish FormsGaggenauGelosaHansaHaworthHealthezoneHerman MillerHub Furniture Lighting LivingiGuzziniImage InteriorsInliteInstyleInterfaceInterstudioInterior Design Confederation SingaporeJames RichardsonJardanJEBJSBKE-ZUKikki.kKonfurbKvadrat MaharamLamitakLight ProjectListone GiordanoLiving EdgeLump Sculptue Studio

LuxxboxMafiMarimekkoMaterialisedMercedes-BenzMerxMico DesignMiele AustraliaMisuraMUJINAWICNeffNew Age VeneersNew Majestic HotelOblicaOkamuraOntera Modular CarpetsOwn WorldPage Thirty ThreePanelwallParterrePDM InternationalPGH Bricks & PaversPorcelanosaPoliformPolyflorPolytecPrecision FlooringQueensland GovernmentRadoRed Dot Design Reece Bathroom LifeRekorderligRIM FabricsRoss GardamSaabSampford IXLSatelightSavage DesignSchiavelloSedusSeehoSuSignature FloorconceptsSmartstoneSmeg

SonosSpace FurnitureSpanish Trade CommissionSpecial LightsSpence & LydaStella ArtoisStormtechStreamlineStylecraftSurface GalleryT2Tables Chairs & WorkstationsTaitTappetiTemperature DesignThe English Tapware CompanyThe Laminex GroupTide DesignThinkingworksThonetTongue N GrooveTsarUberUplifting SolutionsVeuve CliquotViabizzunoWanderlustWattylWoven ImageWarwick FabricsWeylandtsWinning AppliancesWilkhahnWorkshoppedWoven ImageZenithZip IndustriesZusterand many more.

Past Exhibitors & Sponsors

Past exhibitors and sponsors have included


Creative. Interactive. Inspiring. Prepare for a dynamic design encounter.

Hiroshima Lounge Chair, designed by Nato Fukasawa, manufactured by Maruni and distributed by SeehoSu, a previous Sydney Indesign Exhibitor

How the Sydney Indesign Event Works

Precincts, Program & Logistics

Position your brand at the helm of high powered, forward-thinking architecture and design communities.

Sydney Indesign works by embedding your showroom or pop-up space in a highly organised, richly programmed experiential format. Showrooms around Sydney are united in distinct design precincts: Alexandria, Chippendale, Darlinghurst, Surry Hills, Redfern/Waterloo. These are closely interlinked by design trails, curated pop-up spaces and our fleet of free, all-day shuttle buses, running constantly between every attraction.

Event Schedule

12 Wednesday

Invite-only Directors Soiree

13 Thursday

4pm-9pm Exclusive Galleria opening

Worklife, Livelife & DQ Round Table Seminar Series

Launch Pad Mentor Workshops

6pm-9pm Launch Pad Exhibition Opening

14 Friday

10am-6pm Event Day


6pm till late VIP showroom events

15 Saturday

10am-6pm Event Day


7pm till late Closing Event (TBC)

Visitor Profile

Make sure you’re part of the essential design experience for architects, interior designers, specifiers, developers, manufacturers, product suppliers and design lovers. Exhibiting at Sydney Indesign is a high impact investment. Our visitors are highly engaged industry individuals.

8,400+ Attendees

Our attendees have the authority to: 14% Procure Products 37% Specify products 31% Recommend products 18% Other

Connect with our high-powered industry audience.

43% Interior Designers

34% Architects

5% Development/Property Management

4% Manufacturing/Wholesale


Form valuable connections with local and international designers

Toro Lounge Chair, designed by Blu Dot, former Sydney Indesign Exhibitor

Strategic Partners

Our unparalleled media reach and relationships

Bringing you our 17,000+ established event media following and the full strength of Indesign Media Asia Pacific’s multi-platform industry publications. Our dedicated online platform for Sydney Indesign is sydneyindesign.com.au. As the event draws near, we’ll be sending out a fortnightly and later a weekly newsletter from this platform to our nationwide event attendee database of over 17,000.

These newsletters, and the articles on the website, allow for attention to your brand, your plans for the event - product launches, installations, workshops – and comprehensive post-event galleries and coverage. The content for these communications will be at the discretion of our editorial team and will aim to provoke interest and intrigue, enticing and teasing visitors to find out more.

Digital Exposure

Direct Marketing 39+ Scheduled EDM 17,000+ Newsletter Subscribers

Website 144,187 Page views 110,840 Unique Page views 00:01:25 Average time on page

Social Media

The design event that gets the most media attention

2,354 Twitter Followers 5,600 Instagram Followers 7,053 Facebook Likes

Cross Platform Marketing

This is part of what empowers Sydney Indesign and separates it from other design events.

Every important industry platform pays attention to Indesign: The Event. Independent media coverage of our recent Sydney and Melbourne events has included articles in the following publications:

AGDA, Architecture Insights, Architonic, Assemble Papers, Australian Architecture Association, Bloc Magazine, BranD Magazine, Broadsheet, BuyMeDesign, Design100, Design Matters, Dezeen, Interior Addict, International Federation of Interior Architects and Designers, Minadaly, Mulk Design Blog, Modscape, Surface Asia and more.

Our most popular print magazines Our up-to-the-minute online platforms

Indesign Circulation Readership DQ Circulation Readership Habitus Circulation Readership

15,400 46,200

16,000 40,000

30,000 90,000

Indesignlive Total Monthly Visits Unique Monthly Visits Indesignlive.sg Total Monthly Visits Unique Monthly Visits Habitus Living Total Monthly Visits Unique Monthly Visits

58,713

53,360

16,547 14,862

90,000 38,530

Sydney Indesign is backed by unparalleled media reach across the Asia Pacific.

6 Hats Altis architecture Baldasso CorteseBang DesignBellwood Bruce Henderson ArchitectsBVN Donovan Hill Clare Cousins Architects Condensed Daniel Dalla Riva DesignInc Design Office

DKO ArchitectureDurie Design E2 Eades&BergmanEmma CoulterFMSA FourTwo Futurespace Geyer Greg NataleGroup GSA Hassell HBO + EMTBHecker Guthrie

Kikki.K Lenard Design Associates Little Wonder Loop Creative MAKE architectureMichael KaiMotherbird Nexus DesignsRice Daubney Rothelowman SJB InteriorsSO.CO Creative Stack

Studio Equator Studio You MeSuters The Bold Collective The Initiative Toby Horrocks ArchitectureV ArcYellowtraceZunica DesignZWEI and many more

The Project initiative

Did you visit showrooms that participated in the project?

Past Project Partners

Our creative match-making service

Unlock your product’s potential: take part in our collaboration series, The Project. The Project is our crowd-pulling collaboration series. We connect event Exhibitors with architects, designers, students, artists, or creatives in any medium, give you a general theme (e.g. ‘Process’), and then you’re free to come up with an exciting installation together.

This gives the event a lively injection of creativity, and shows you what can happen when ambitious design minds work your product to its most imaginative potential.

38% No

62% Yes


New connections give life to new collaborations

The Project installation designed by Arthur G and The Selvedge Group with Bruce Henderson Architects, Melbourne Indesign 2014

Adam Goodrum Adam Wright Alexander Lotersztain Andrew Johnson Angela Ferguson Annika and Marie EklundAsif KhanBenjamin Hubert Bill Dowzer Brenton Smith Bruce Eeles Carol Marra Chris Martin and Luis De Olivera Criswell DaviesDavid Oakey

Daniel Nikles & Alex Caruso David TrubridgeDomenic Alvaro Dr Caroline Butler-Bowdon Ed Lippmann Fergus Scott Georg KlampferGijs Nooteboom Hannah TribeHervé Langlais James Calder Jeremy Hocking John Chung Ken KooLars Dahmann

Laurie Aznavoorian Leonie LorrimerLisa Dinham Mark Elliott Matthew Blain Michael Brisbane Michael Young Nathan YongPeter Stutchbury Rasmus HildebrandRolf Hay Rosemary Kirkby Ross Didier Scott Birdgens Sean Godsell Simon James Sebastian Wrong

Simon Pole Simon TrudeStephen MinnettSteve Frykholm Taku Kumazawa Tim Campbell Tim ‘Rosso’ Ross Tom DixonTom FergusonTony Owen Tony ParkerUlf JarnevingUlf WeinertVy Nguyen

International Guests & Spokespeople

Sydney Indesign attracts highly admired international and national industry figures.

Past International Guests & Spokespeople

Incorporating international spokespeople into our program is one of our key value-adding attractions. As well as exciting networking opportunities, they join us at showrooms and mixers around the event.

As guests of the event, industry figures such as Asif Khan, Annika and Marie Eklund, Gijs Nooteboom or even popular non-industry figures such as Tim ‘Rosso’ Ross lend their personality, expertise and intellectual tenor in roles such as leading seminars, judging our design competition Launch Pad, giving presentations, hosting exhibitions, and/or leading the pre-event media campaigns as event ambassadors or spokespeople.

Participation Opportunities

Own showroom space $11,000 If your showroom is approved by Indesign as being within one of the designated precincts, it is a chance for you to take part in the event and open your doors to new clients.

Shared space $9,000 If your showroom does not meet the geographical criteria, sharing a space is a great way to take part in a rewarding collaboration. If you are looking for a share partner or are interested in sharing your showroom space please let us know. The Sydney Indesignteam are happy to assist with partnerships where possible.

Galleria space $650 per sqm (min. 14sqm)

Exhibitors with non-central showroom locations can create a unique space and experience large or small to suit their needs at Galleria.

Featured @ Galleria $4,500 per crate $1,000 for each

additional crate (max 3)

Featured @ Galleria is a curated exhibition space, tied together by a unifying visual identity and display. ‘Featured’ @ Galleria provides the opportunity for both emerging and established brands to feature and showcase selected products and latest designs to the industry.

Showroom & Galleria Please chat to the Sydney Indesign team for a tailored approach to suit your needs

Consult with the Sydney Indesign team as to which is the most appropriate option for your company.

There is a diverse range of possibilities for exhibiting at Sydney Indesign.

Sponsor Opportunities over the event

Platinum sponsor $25,000 Platinum sponsors have the opportunity to include an experiential element to their sponsorship package such as an installation, pop-up space or engaging activity.

Gold sponsor $20,000 Gold Event Sponsor will benefit from branding across the event as well as naming rights associated with one aspect of the event such as the Sydney Indesign event buses, bags, iPhone Ap etc

Silver sponsor $15,000 Silver Sponsors benefit from branding across the event including both editorial and advertising opportunities.

Event partners limited opportunities available

In kind Includes: hotel, venue or car partners, beverage sponsors, airline partners, or partners supplying products as sponsorship & other supporting lifestyle brand

Industry supporters In kind Includes: government associations, design industry associations and institutes, colleges and universities, local design foundations/groups

Media partners In kind Includes: local and international magazines, press and online design sites

We have a range of sponsorship opportunities available for all different business types.

Bring your brand experience to thousands of industry visitors.

The Project $10,000 Official status as Major Sponsor of The Project. Potentially 20+ Exhibitors to be involved in The Project, each promoting your brand and/or product through materiality or dictated key word and theme.

Seminar Series Sponsor including WorkLife and LiveLife

$10,000 Official status as Major Sponsor. Sponsorship of the WorkLife/LiveLife Seminar Series and associated events, including logo placement on invitations and additional coverage through Sydney Indesign marketing materials.

Launch Pad Sponsor $10,000 $15,000

Official status as Major Sponsor. Logo placement on the program’s website, across all related HTMLs, exhibition signage and accompanying marketing material. Includes Advertising and Editorial opportunities.

Official Closing Event price on application

Available for industry suppliers or 2 luxury lifestyle brands as sponsors for official closing party. Opportunity to work on a creative installation or concept within the venue.

Sponsor Opportunities Specific Initiatives

-

To express interest, or to find out more, please contact:

Raj NandanPublisher and [email protected] Dana CiacciaBusiness Development Manager [email protected] BlackBusiness Development Manager [email protected] SchwarzEvents and Brand Activation [email protected] Boustred Production [email protected]

We look forward to working with you to create a world class design experience for you, your brands and our audience.


sydney indesign 13-15 august...

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