sycara seo platform - smx toronto 2012
DESCRIPTION
Dan Boberg, CEO of SyCara, presents at Seach Marketing Expo (SMX) Toronto in May 2012. SyCara is an SEO platform that provides advanced search and social media monitoring, reporting and analysis for online marketing professionals. The SyCara SEO Platform automates workflow and delivers actionable insights and industry-leading social media reporting, local search results, and share of voice analysis along with one of the most robust search and social databases in the industry.The two-day SMX conference included speaking sessions and in-depth workshops to help companies improve their search, social and mobile marketing strategies. Dan Boberg joined moderator Andrea Hadley from eMetrics Canada to speak at the session titled “Beyond Rankings: Actionable SEO Reports Your Boss Will Love.”TRANSCRIPT
SMX Toronto
Actionable SEO Reports Your Boss Will Love
Dan Boberg - SyCara
May 2012
Overview:
• Tools or Platforms
• Research Reports
• On Page Analysis Reports
• Link Reporting
• Measuring Engagement
• Paid & Natural Insights
SEO Tools
• Great specialization
• Often free versions available
• Examples: Advanced Web Ranking, Majestic SEO
SEO Platforms
• Integrated data sets
• Store Data for Trending & Insight
• Paid products• Examples:
Raven Tools, SyCara, Conductor
Research Reports• Keyword Research
- AdWords (keyword suggestions, free)- SEM Rush (competitor keywords, free
or paid)- Wordstream (keyword research &
tools, paid)- Word Cloud Tools:
-WooRank (free & paid)-SyCara (paid)
• Competitive Research: Share of Voice
Word Cloud: WooRank
Competitor Research: Share of Voice
• Gives true picture of who is competing on all of your keywords
On Page Analysis Reports
• Browser Testing: - Adobe BrowserLab (Browser testing, free)
• Performance Analysis-GTMetrix (Performance Analysis, page
speed, free)
• Site Audit:- SEO PowerSuite (Site audit, free)- SyCara (Site audit, competitor audit, paid)
Site Audit - SEO Power Suite
Site Audit
Link Reporting• Majestic SEO (extensive link data, paid)
• BuzzStream (link management reporting, paid)
• Top Authors
Majestic SEO
• Rich link data• Backlinks discovery and referring domains
Top Authors
Social Engagement• Reach & Sentiment
-Social Mention (free & paid)
-Trackur (paid)
- WhosTalkin (free)
• Top Users / Most Active Discussions
-Social Mention (free & paid)
• Blogs & Social Segments
-SyCara (paid)
-Radian6 (paid)
Social: Reach & Sentiment
• Quick and free social data on any topic• Shows sentiment and passion
Social Dashboard
Social: Top Users
Advanced Social
Paid & Natural
Paid & Natural: Back-Azimuth
Visibility Analysis