sxsw takeaways for social media club columbus
TRANSCRIPT
EXPECTATIONS ARE HIGHER
THAN EVER
Be there NOW…when and where I’m looking.
…when and where I need you.
…before I know I need you.
WHAT DOES “THE NOW” LOOK
LIKE?
• Entertainment
• News
• Events
• Deals
• Build/Sustain
Relationships
ONE INTEGRATED STREAM
WHY FOURSQUARE? API!
• Instagram > Facebook Places
• Twitter & Vine
• Thrillist
• American Express
• Foodspotting
• Quora
HOW TO EMBRACE “THE NOW”
1. Listen to
your
audience
2. Focus on
culture
3. Produce
good,
diverse
content
PHOTO CREDITS
• http://www.etsy.com/listing/128137176/flint-and-steel-kit
• http://www.escea.com/
• http://www.theverge.com/2012/12/4/3729950/new-york-city-payphone-design-competition
• http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html
• http://www.slashgear.com/
• http://news.cnet.com/8301-1035_3-57578006-94/facebook-home-bold-experiment-or-extreme-bloatware/
• http://thenextweb.com/google/2012/12/05/google-now-adds-travel-destination-weather-local-events-song-id-by-voice-and-more/
• http://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society
• http://www.nytimes.com/2012/06/22/arts/television/the-newsroom-an-hbo-series-from-aaron-sorkin.html?pagewanted=all&_r=0