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Post on 05-Dec-2014

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  • 1. SXSW: Visual Commerce Impact
  • 2. 2/ 1/ 3/ WHAT were seeing WHY it matters WHATs working HOW to succeed4/ 3/ 2/ 1/
  • 3. Social. Smart. Connected. Early brands focused on engagement. THE SWELL
  • 4. The most authentic, compelling and abundant brand assets available. How to harness the entire wave? THE WAVES TRUE VALUE CC photo credit: Scottish Government
  • 5. Brands miss out on the waves true value. STILL SKIMMING THE SURFACE
  • 6. Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets and its changing digital design.
  • 7. 880 billion photos will be taken in 2014. THE BIG PICTURE Source: Yahoo
  • 8. 63% agree: customer photos are more trustworthy than brand photos. VISUALIZE THE TRUST GAP
  • 9. #top5photos
  • 10. Client: Texas Tourism User: whitneyredman Top Converter # 5
  • 11. #placement #shoppability #promotion 3 VISUAL COMMERCE IMPERATIVES
  • 12. Dolls Kill: Large, HQ photos
  • 13. Pura Vida: Pairing
  • 14. Which photos will yield the highest conversion rates? Photorank predictions
  • 15. Photorank predictions Dyson Drury Inn 15
  • 16. #thankyou Amy Lanigan V.P. Client Strategy, Fluid 16 Ian Greenleigh Director of Marketing, Olapic @be3d @lanigan