Sxsw preview excerpt

Download Sxsw preview excerpt

Post on 05-Dec-2014




0 download

Embed Size (px)


Excerpt only


<ul><li> 1. SXSW: Visual Commerce Impact </li> <li> 2. 2/ 1/ 3/ WHAT were seeing WHY it matters WHATs working HOW to succeed4/ 3/ 2/ 1/ </li> <li> 3. Social. Smart. Connected. Early brands focused on engagement. THE SWELL </li> <li> 4. The most authentic, compelling and abundant brand assets available. How to harness the entire wave? THE WAVES TRUE VALUE CC photo credit: Scottish Government </li> <li> 5. Brands miss out on the waves true value. STILL SKIMMING THE SURFACE </li> <li> 6. Mobile first (&amp; foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets and its changing digital design. </li> <li> 7. 880 billion photos will be taken in 2014. THE BIG PICTURE Source: Yahoo </li> <li> 8. 63% agree: customer photos are more trustworthy than brand photos. VISUALIZE THE TRUST GAP </li> <li> 9. #top5photos </li> <li> 10. Client: Texas Tourism User: whitneyredman Top Converter # 5 </li> <li> 11. #placement #shoppability #promotion 3 VISUAL COMMERCE IMPERATIVES </li> <li> 12. Dolls Kill: Large, HQ photos </li> <li> 13. Pura Vida: Pairing </li> <li> 14. Which photos will yield the highest conversion rates? Photorank predictions </li> <li> 15. Photorank predictions Dyson Drury Inn 15 </li> <li> 16. #thankyou Amy Lanigan V.P. Client Strategy, Fluid 16 Ian Greenleigh Director of Marketing, Olapic @be3d @lanigan </li> </ul>