sxsw day 2 social media conversations

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Brand Journalist, Salesforce Marketing Cloud @jasonboies Jason Boies SXSW 2013: A Look at Day Two Social Media Conversations The Social buzz from Austin for Saturday, March 9 Sunday, March 10, 13

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Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more! Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

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Page 1: SXSW Day 2 Social Media Conversations

Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

SXSW 2013: A Look at Day Two Social Media ConversationsThe Social buzz from Austin for Saturday, March 9

Sunday, March 10, 13

Page 2: SXSW Day 2 Social Media Conversations

27,628 Peak of social conversations on Day 2. Overall, there was signi!cantly more chatter on Day 2 as more people arrived and more sessions/parties got underway.

2013 SXSW Day 2: 305,819 Total Social Conversations

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8am12pm

3pm4pm

8pm12amSocial Media Conversation from Day 2 at SXSW

Sunday, March 10, 13

Page 3: SXSW Day 2 Social Media Conversations

Elon Musk Dominates the Conversations For His Day 2 Keynote

9,900

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Elon Musk

Julie Uhrman

Joshua Topolsky

Tina Roth Eisenberg

Matthew Inman

Mentions of the keynote by Elon Musk, CEO of Tesla Motors, and SpaceX, which occurred on Day 2 of SXSW.

Sunday, March 10, 13

Page 4: SXSW Day 2 Social Media Conversations

SXSW 2013 Conversation Drivers: The Most Retweeted Usernames on Day Two

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@Mashable @SXSW @Inc @JaredLeto @SocialMedia2Day

The SXSW Twitter account overtook Mashable, but the online publication still generated a large number of Retweets on

Day 2.

Sunday, March 10, 13

Page 5: SXSW Day 2 Social Media Conversations

Most Mentioned Startups on SXSW Day 2: Hater Dominates

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Bloom!re

Hater

Glocal

Talentwire

Eevzdrop

Hater, an app which allows you to share all of the things you hate, dominated the Day 2 conversation. The app was featured in an LA Times article yesterday.

*Based on companies listed in the SXSW Startup Village Spotlight List

Sunday, March 10, 13

Page 6: SXSW Day 2 Social Media Conversations

SXSW Day 2: Most Talked About Interactive Speakers

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Al Gore

John Cena

Chuck Lorre

Anne-Marie Slaughter

Tim Berners-Lee

Al Gore, who gave a talk on “The Future” on Day 2, dominated the conversation. John Cena of the WWE also garnered a large amount of the conversation.

Sunday, March 10, 13