Deeper Dives

SXSW CHEAT-SHEET

AUSTIN AWAITS

Start Here

360i’S GUIDE TO THE BEST OF SXSW INTERACTIVE 2014

WE SCOURED THE PANELPICKER TO UNCOVER THE BEST SESSIONS FOR MARKETERS

With SXSW Interactive rapidly approaching, 360i wants to help you navigate the chaos that lies ahead and get the most out of what will be a truly amazing experience.

SXSW has historically been a hotbed for emerging technologies and digital counter-culture, and it has increasingly captured attention from brands vying to connect with a new generation of consumers.

GENERATION MASHUP: Y BOTHER? – with Pete Cashmore (Mashable)Mon. March 10, 12:30-1:30pAustin Convention Center, Exhibit Hall 5

STAR POWER: INNOVATIVE WAYS TO REACH MILLENNIALS – with Rosario Dawson (actress & activist)Fri. March 7, 12:30-1:30pAustin Convention Center, Room 6AB

SUPER FANDOM IN THE DIGITAL AGE – with Andy Cohen (Bravo)Fri. March 7, 5:00-6:00pAustin Convention Center, Exhibit Hall 5

Over five days, you’ll have your pick of hundreds educational sessions, meetups and parties. It will be an exhausting jaunt, but no doubt will leave you feeling inspired and full of new ideas.

For more tips and tricks from our team of savvy SXSW experts, follow @360i and visit blog.360i.com for regular updates.

BE AWESOME WITHOUT THEIR PERMISSION – with Alexis Ohanian (Reddit)Sun. March 9, 5:00-6:00pAustin Convention Center, Ballroom D

HOW TECH COMPANIES CAN REINVENT CAPITALISM – with Ben Rattray (Change.org)Fri. March 7, 3:30-4:30p Austin Convention Center, Ballroom D

TOMS & THE FUTURE OF THE ONE FOR ONE MOVEMENT – with Blake Mycoskie (TOMS)Tues. March 11, 3:30-4:30pAustin Convention Center, Exhibit Hall 5

WHAT DRIVES WORD OF MOUTH? – with Jonah Berger (University of Pennsylvania) Sat. March 8, 11:00a-12:00pHilton Austin Downtown, Salon H

BIZ STONE IN CONVERSATION - with Steven Johnson (PBS)Tues. March 11, 12:30-1:30pAustin Convention Center, Exhibit Hall 5

BUILDING A COMMUNITY WITHOUT MEMES, PORN, CAT PICS – with Marc Bodnick (Quora)Sat. March 8, 5:45-6:00p (Future15 Session)Austin Convention Center, Ballroom F

WORKSHOP: STORYTELLING, INNOVATION & INSPIRATION – with Alex Cuthbert (Google)Tues. March 11, 9:30a-1:30pAT&T Conference Center, Classroom 103

PANEL: ENTERTAINMENT MARKETING IN THE AGE OF THE SUPER FAN Mon. March 10, 12:30-1:30pSheraton Austin Capitol, EFGH

HOW TO BUILD ULTIMATE SURPRISE & DELIGHT CAMPAIGNS Sat. March 8, 9:30-10:30aSheraton Austin, Capitol View South

MEMES WITH MEANING: WHY WE LOVE CRAZY GIFS & VIDEOS– with Abigail Posner (Google)Fri. March 7, 5:15-5:30p (Future 15 Session)Austin Convention Center, Ballroom F

HEADLINERS & PRIMETIME TALKS

CONTENT & STORYTELLING

MAKER CULTURE & DIGITAL MARKETING – with Mike Sense (MAKE Magazine) Mon. March 10, 11:00-12:00pOmni Downtown, Longhorn

TOP TECH INNOVATION TRENDS FOR 2014 – with Gary Shapiro (CEA)Mon. March 10, 12:30-1:30pAustin Convention Center, Ballroom A

FOOD + TECH MEETUP Sun. March 9, 3:30-4:30pProof Annex See also: Geek Up – Wine Meets Tech Meetup

PANEL: SEARCH IS DEAD: THE SECRET SAUCE BEHIND DISCOVERY Mon. March 10, 12:30-1:30pDriskill Hotel, Driskill Ballroom

3D PRINTING: FUELING THE MANUFACTURING RENAISSANCE – with ShapewaysSun. March 9, 3:30-4:30pOmni Downtown, Capitol Ballroom

PANEL: WEARABLES: THE NEW MARKETERS CHALLENGE Mon. March 10, 12:30-1:30pHyatt Regency Austin, Ballroom 5-7

PANEL: NEXT GENERATION RETAIL STORES Sun. March 9, 3:30-4:30pHyatt Regency Austin, Ballroom 5-7

IDEA VOMITING: A CREATIVE BRAINSTORMING SESSION – with IBMSun. March 9, 11:00a-1:30pAT&T Conference Center, Classroom 104

WHEN TO PIVOT: A 163 YEAR OLD COMPANY’S EVOLUTION – with Dan Schulman (American Express) Mon. March 10, 11:45a-12:00p (Future 15 Session)Austin Convention Center, Ballroom E

CONTENT & COMMERCE: THE DIGITAL CRONUT – with Ben Lerer (Thrillist) Fri. March 7, 12:30-1:30pAustin Convention Center, Room 12AB

PANEL: CONTENT CHANGES EVERYTHING – EVEN THE WAY WE SHOP Mon. March 10, 9:30-10:30aHyatt Regency Austin, Ballroom 1-4

THE GIANT HAS AWAKENED: BUILDING BRANDS IN BRAZIL Mon. March 10, 5:15-5:30p (Future 15 Session)Austin Convention Center, Ballroom ESee also: SXSW Brazil Startup Village

MILLENNIAL VS. BRAND MEETUPMon. March 10, 9:30-10:30aDriskill Hotel, Citadel

HOW TO SPOT A LIAR … WITH DATA – with Noah Zandan (Quantified Impressions) Fri. March 7, 3:45-4:00p (Future 15 Session)Austin Convention Center, Ballroom E

CREATIVE & TECH

SEARCH, ANALYTICS & MEDIA

RETAIL & eCOMMERCE

GRAB-BAG

PANEL: FASTER THAN REAL-TIME: PREDICTIVE MARKETING Tues. March 11, 11:00a-12:00pHilton Austin Downtown, Salon E

BLIZZARDS & BEER AND HOW WEATHER AFFECTS WHAT WE BUY – with The Weather CompanyTues. March 11, 9:30-10 :30aRadisson Town Lake, River Ballroom

#Protips HOW TO ACT LIKE YOU’VE BEEN THERE BEFORE

SCHEDULE LIKE A CHAMPION, BUT BE FLEXIBLE.

Pick out a handful of sessions and parties you definitely want to hit, allowing for travel time between venues. Be prepared to pivot your agenda as last-minute plans may arise.Build your schedule by visiting schedule.sxsw.com and/or download the SXSW® GO app, which will allow you to manage your session picks on-the-go, in real time.

ARRIVE TO POPULAR PANELS EARLY.

When it comes to keynotes or panels with big-name speakers, you’ll want to arrive 30 minutes to an hour early to ensure you get a seat. Get there at the last minute and you might be forced to catch the action on a TV monitor in the hallway.

PORTABLE CHARGERS ARE YOUR (BEST) FRIENDS.

Remember, you’ll be on-the-go most of the day with limited access to charging stations and outlets. Pack a wireless charger with you for the day and you won’t be hard up for juice when you need it most.

FOR PRE-PANEL BRUNCH – Hit up FRANK (407 Colorado St.) for a ‘Red Headed Stranger’ – the restaurants signature bacon-infused Bloody Mary. Alternatively, HI HAT PUBLIC HOUSE (2121 e. 6Th st.) is famous for its French toast drizzled with root beer maple syrup.

FOR BBQ DONE RIGHT – There’s no shortage of great barbecue spots in Austin. Area hotspots include:

FRANKLIN BARBECUE (900 E. 11th St.) LOUIE MUELLER BBQ (206 W. 2nd St.) STUBBS BBQ (801 Red River St.)

BE PREPARED FOR WHATEVER MOTHER NATURE THROWS YOUR WAY.

Austin in March is known for its multiple weather personalities, so you’ll want to monitor the forecast closely. Pack an umbrella or poncho and sunscreen and you’ll be ready for anything.

GET YOUR BEARINGS AHEAD OF TIME.

Spend some quality time with a map so you can easily plan your treks around the city. Most venues are within a few blocks, but it’s helpful to think through your mid-session commutes so as to not miss any of the action.

Southern Sustenance NOSHING & NETWORKING LIKE A BOSS

Austin’s social scene is not to be taken lightly, with the bars, cafes and food trucks that line the streets serving as perfect opportunities to relax, network or catch up with old friends and colleagues.

FOR A COLD ONE OR COCKTAIL – EASY TIGER (709 E. 6th St.) is known for its beer garden (Food + Wine named it one of America’s best), retro décor and ping pong tables.

WHITE HORSE (500 Comal St.) is another popular spot during SXSW, and is known for its live music and famous spiked lemonade.

FOR A MORE SOPHISTICATED EXPERIENCE – Head over to BAR CONGRESS (200 Congress Ave.) for a nightcap or PECHE (208 W. 4th St.), a lounge known for making its own bitters.

FOR MORE TIPS, CHECK OUT EATER’S GUIDE TO SXSW.