sxsw 2015 - session highlights

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#SXSW Interactive 2015 Session Highlights Austin Texas March 13-17 th @ garymonk

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Page 1: SXSW 2015 - Session Highlights

#SXSW Interactive

2015

Session Highlights

Austin Texas

March 13-17th

@garymonk

Page 2: SXSW 2015 - Session Highlights

Some images and highlights from SXSW interactive 2015 in Austin Texas, with personal commentary and opinion

Introduction

Note: links to event in bottom right corner of slides

Page 3: SXSW 2015 - Session Highlights

The Innovator's DNA: The Five Innovation Skills

• Anyone can innovate – only 1/3 of an

innovators skills are genetic

• 95% of your ideas will suck – bring in

outside thinking

• Future communications will be sensitive

to our mood

• Teachers ask questions, students

answer. We are not taught to ask the

right questions

• Innovation now comes from teams not

individuals

• Novelty is rarely innovation

• Process and metrics are good words

Event link:Hal Gregersen

The 5 skills

1) Associational thinking2) Questioning3) Observing4) Networking5) Experimenting

Page 4: SXSW 2015 - Session Highlights

Biz Stone on Creativity

and Redefining Success

• Whatever you do, you need to have

100% emotional investment and you

will have indefatigable drive

• Mindfulness is key to creativity

• The future of marketing is philanthropy

– people are attracted to meaning

• If you want to be able to succeed

spectacularly you need to be able to fail

spectacularly

Event link:

Biz Stone

Page 5: SXSW 2015 - Session Highlights

Hacking the Brain: What's Next

for Neuro-Health?

• Fascinating discussion of the use of sensors to

measure cognition and deterioration (e.g.

Alzheimers)

• Example of a disabled patient controlling a plane

(flight simulator) intuitively using thought,

unencumbered by motor function

• In the future robots won’t be autonomous – we will

control them directly with sensors in our brains

Event link:

Geoffrey Ling

(DARPA)

Page 6: SXSW 2015 - Session Highlights

How Is Big Pharma Interacting with Tech Startups?

• A session for start ups on how to approach and navigate the maze of ‘Big Pharma’

• Finding the decision makers is tough and IF you get a deal expect to put some ‘skin in the

game’

• Partner with trusted agencies to understand pharma and approach them

• Megan Lopresto claimed Boehringer is more innovative being privately owned and not

answering to shareholders

Event link:

Page 7: SXSW 2015 - Session Highlights

Innovation- Healthcare Beyond Medical Devices

• Sensors in, on or around our bodies will evolve into passive, silent monitors to active treaters

of disease

• The price of privacy - Jon Werner (Adidas) talked how the need for encryption causes latency

and reduced service levels

• The power of big data combined with sensors - predictive analytics and sensors will offer an

alert before an elderly person falls.

Event link:

Page 8: SXSW 2015 - Session Highlights

Paid Editing of Wikipedia: Getting Past "Gotcha”

• Big companies struggle with Wikipedia’s lack of hierarchy and speed to implement changes

‘There is no deadline!’

• Self editing of pages of conflicted pages is a no-no unless repairing vandalism or working in

some non english speaking country pages

• Some useful resources here

Event link:

Page 9: SXSW 2015 - Session Highlights

Creating A Digital

Engagement Strategy

for Leaders

• Authentic leadership example of Telstra

CEO David Thodey jumping into

customer service tweets

• Thodey also asked his staff

spontaneously, to give examples of

time wasting processes, promising they

would be removed or explained

• Social media leadership is not about

trying to be perfect, rather accepting

failure and learning

• Essentially around a culture of sharing

and relationships

Event link:

Charlene Li(Altimeter)

Page 10: SXSW 2015 - Session Highlights

Advocates vs Agitators:

the Social Influence

• In social media you need to be

available 24/7, obvious? Not to some

banks who take 2 days to respond

• Southwestern airlines cite great

relationship between customer

advocacy and legal teams to improve

service via social media

• Don’t give the persistent detractors the

oxygen of a response – that is what

they want

• Social is ready to grow up in business –

connecting with customers and

delivering more revenue

Event link:

Page 11: SXSW 2015 - Session Highlights

Race to the Fifth Screen

• Is the 5th screen on a table, as watch or is it really a screen at all?

• It is not numbers of screens but ensuring the current ones are integrated

• Using augmented reality to get content on any screen and make anything a screen

Event link:

Page 12: SXSW 2015 - Session Highlights

Magical UX and the

Internet of Things

• The phone is the first ‘internet of things’

object for everyone

• Interactivity between screens and

seamlessly moving objects around.

Nice video example

• Its not about screens but about

ubiquitous computing

• Automation can have its dark side

• How smart does your bed have to be

before you are afraid to sleep in it

• The problem with google glass – it was

a technology project. The computer

should be as invisible as possible

Event link:

Josh Clark(Global Moxie)

Page 13: SXSW 2015 - Session Highlights

Evolve or Die: The Traditional Agency Revolution

• Will social and digital job titles exist in 2 years? Should they?

• Digital is a great opportunity to create stuff (that actually matters)

• A risk tolerance towards failure is required

• Move away from the full service ‘do-it-all’ agency to a range of partners

• Form strong media relationships and partnerships with Google, Facebook, You Tube etc

• Oh and make sure your culture is fun

Event link:

Page 14: SXSW 2015 - Session Highlights

thank you

twitter: @garymonk

linked in: www.linkedin.com/in/garywmonk

Blog: garymonk.com