sxsw 2013 online

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“On SXSW you get to live a few days in the future before you go home back to the present”

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SXSW 2013

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Page 1: Sxsw 2013 online

“On SXSW you get to live a few days in the future before you go home back to the present”

Page 2: Sxsw 2013 online

Design: The Principles of Adaptive DesignDesign: Breaking the Mold with Meaningful DesignUI/UX: The Best Interface is No InterfaceEyeTrack: Tablet ResearchPanel discussion: The Future Of Social TVHype? 3D PrintingTalk: How Twitter is changing how we watch TVKeynote: Tina Roth Eisenberg

Page 3: Sxsw 2013 online

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Page 4: Sxsw 2013 online

The Principles of Adaptive Design

Page 5: Sxsw 2013 online

“Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

The Principles of Adaptive Design

Page 6: Sxsw 2013 online

“Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

The Principles of Adaptive Design

Page 7: Sxsw 2013 online

“Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

The Principles of Adaptive Design

Page 8: Sxsw 2013 online

The Principles of Adaptive Design

Page 9: Sxsw 2013 online

Mobiele telefoon gebruik 2010

The Principles of Adaptive Design

Page 10: Sxsw 2013 online

Mobiele telefoon gebruik 2010

The Principles of Adaptive Design

Page 11: Sxsw 2013 online

The Principles of Adaptive Design

Content!KwaliteitDevice

Page 12: Sxsw 2013 online

The Principles of Adaptive Design

Page 13: Sxsw 2013 online

Elon Musk, Tony Fadell, Hosain Rahman

Page 14: Sxsw 2013 online

Tony Fadell, Hosain Rahman, Elon Musk

Page 15: Sxsw 2013 online

“I have no problem with negative feedback or critical reviews, I have a problem with false reviews.”

Elon Musk

Page 16: Sxsw 2013 online

Elon Musk

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Page 17: Sxsw 2013 online

The best interface is no interface

Page 18: Sxsw 2013 online

Van een wereld zonder papier naar een wereld vol interfaces

Altijd kritisch blijven en onderzoeken of een interface (app, site) wel de juiste keuze is.

The best interface is no interface

Page 19: Sxsw 2013 online

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The best interface is no interface

Page 20: Sxsw 2013 online

EyeTrack: Tablet Research

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Smartphone = lean forwardTablet / TV = lean backDesktop = investigate

EyeTrack: Tablet Research

Page 22: Sxsw 2013 online

- Voorkeur voor visuals (foto’s)- Gebruik van vinger als cursor / teleprompter- Mensen fixeren op 18 punten voor actie- 45-55 jr: 76% Methodisch, 24% scannen- 18-28 jr: 25% Methodisch, 75% scannen

EyeTrack: Tablet Research

Page 23: Sxsw 2013 online
Page 24: Sxsw 2013 online

The future of Social TV

Page 25: Sxsw 2013 online

Panel discussie:

- Fans betrekken - Twitter & Facebook- Fans belonen - Extra content & contact- Fans vasthouden - Online storytelling

- “Kijker ervaart ‘Social TV’ niet als zodanig”- “We zijn voorbij Social TV, men wil deelname TV”

The future of Social TV

Page 26: Sxsw 2013 online

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The future of Social TV

Page 27: Sxsw 2013 online

3D printing

Page 28: Sxsw 2013 online

- MakerBot- 3D copyshops

3D printing

Page 29: Sxsw 2013 online

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- MakerBot- 3D copyshops

3D printing

Page 30: Sxsw 2013 online

How Twitter is changing how we watch TV

Page 31: Sxsw 2013 online

How Twitter is changing how we watch TV

Page 32: Sxsw 2013 online

How Twitter is changing how we watch TV

400m Tweets per dag 200m maandelijks actieve gebruikers

41% van tablet eigenaren & 38% van smartphone bezitters gebruiken het device terwijl ze TV kijken1 van de 3 Twitter gebruikers plaatst een bericht over een TV programmaVan die gene die over TV een bericht plaatst, doet 76% dat live

Page 33: Sxsw 2013 online

How Twitter is changing how we watch TV

Lopende series Eenmalige events

Alles in 1 keer streamen

Page 34: Sxsw 2013 online

How Twitter is changing how we watch TV

Lopende series

Eenmalige events

Alles in 1 keer streamen

Serie finale

Page 35: Sxsw 2013 online

How Twitter is changing how we watch TV

Page 36: Sxsw 2013 online

;-)