sxs wi2008 design is in the details
DESCRIPTION
TRANSCRIPT
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ABOUT ME
I’m an independent designer and work with design studios around the country as well as with my own clients.
I live in Chicago, IL.
I’m also co-founder and Creative Director for Gapers Block, a site that’s all Chicago, all the time.
MCHICAGO
CITY OF BROAD SHOULDERS & HUMBLE DREAMS
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WEIGHTSHIFT.COM NZRN.COM
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ABOUT THIS PRESENTATION
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ABOUT THIS PRESENTATION
CRITICAL THINKING.CONCEPTS.METHODS.
IDEAS.
YOU ALREADY HAVE THE TOOLKIT.
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ABOUT THIS PRESENTATION
Tips and techniques fortify any designer’s toolkit but thinking critically about a design is as important as the tools and skills needed to produce it.
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WHAT DOES IT MEAN?
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WHAT DOES IT MEAN?
Ludwig Mies van der Rohe said:
“God is in the Details.”
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WHAT DOES IT MEAN?
We say:
“Design is in the details.”
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WHAT DOES IT MEAN?
“Design is in the details.”
We say it all the time. It’s a common phrase.
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WHAT DOES IT MEAN?
The small parts make up the whole.
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WHAT DOES IT MEAN?
Little things make a big difference.
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WHAT DOES IT MEAN?
You are the sum of all parts.
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WHAT DOES IT MEAN?
And so is design.
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WHAT DOES IT MEAN?
Ludwig Mies van der Rohe also said:
“Less is more.”
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WHAT DOES IT MEAN?
It means that:
We care. We listen.
We solve problems.We take pride in our work.
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WHAT DOES IT LOOK LIKE?
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WHAT DOES IT LOOK LIKE?
NOT THIS
DETAILS Men’s Lifestyle Magazine
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WHAT DOES IT LOOK LIKE?
MICROSOFT WORD W/ ALL TOOLBARSJeff Attwood, Coding Horror
NOT THISEITHER
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WHAT DOES IT LOOK LIKE?
PINCHCraig Berman
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WHAT DOES IT LOOK LIKE?
Course 03: BEANSALINEA RestaurantGrant Achatz, Owner & Chef
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WHAT DOES IT LOOK LIKE?
Course 05: SALSIFYALINEA RestaurantGrant Achatz, Owner & Chef
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WHAT DOES IT LOOK LIKE?
Course 17: LAMBALINEA RestaurantGrant Achatz, Owner & Chef
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WHAT DOES IT LOOK LIKE?
HALLOWEEN COSTUMEMyself as Lance Armstrong
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WHAT DOES IT LOOK LIKE?
PROPOSED KIKKOMAN ADDavid Munson, Photographer
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WHAT DOES IT LOOK LIKE?
HOTEL MAXSeattle
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WHAT DOES IT LOOK LIKE?
UNIVERSAL CLEANERSKey West, Florida
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WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELLRapha Cycling
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WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELLRapha Cycling
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WHAT DOES IT LOOK LIKE?
TRIAX VAPOR 300Nike
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FOR DESIGNERS
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A CHECKLIST & GUIDE
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01 EXPERIMENT05 STEP IN, STEP OUT, STEP BACK: BALANCE
02 CHOICES 06 BE YOUR OWN CRITIC
03 STAY CONSISTENT07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
04 COMPLETENESS08 OBSESSION IS HEALTHY
A CHECKLIST & GUIDE:
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01 EXPERIMENT
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02 CHOICES
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03 STAY CONSISTENT
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04 COMPLETENESS
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05 STEP IN, STEP OUT, STEP BACK: BALANCE
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06 BE YOUR OWN CRITIC
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07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
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08 OBSESSION IS HEALTHY
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AND FINALLY:
THOUGHTS, BREAKTHROUGHS &
REVELATIONS
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QUESTIONS&
ANSWERS
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THANKS