Strength

_ One of best brand in the world

_ Global operation in all over the world

_ Cultural diversity in the food that are provided based on location on restaurant

_ Location in theme park, airport, Wal-Mart stores and along most well-traveled roads

_ Partnership with best brands

_ Ranks very high on the Fortune Magazine's food service companies that are most admired list

_ Social responsibilities with charities

Weakness

_ Unhealthy food

_ High price

_ Menu is not diversity (not much different from KFC, Lotteria)

_ High employee turnover

_ Big network -> difficult to keep everything under control

_ Mostly target children

_ not use organic food

Opportunity

_ Places for the children in restaurants

_ Connect with local partners

_ Technological development ( Use technology to track inventory prevent spoilage food ...)

_ Globalization ( ==> Oversee Mc Donald worldwide)

_ Expansion of social media (Expansion of marketing (marketing power ) that brings MC Donald images to all the world )

_ Development of economy

_ Home meal delivery trend (Taste and preferences of people : take away food . fast and conveniences)

Threat

_ Opponents (Competitors : KFC , Lotteria)

_ Trend toward healthy eating (Healthy images and obesity epidemic concern)

_ Local fast food chains

_ Lawsuit against McDonald

_ Currency fluctuations

_ Differences of culture

_ Contamination risks (Ex: e-coli)