Campaign Advert Research

SWOT

Strengths • The campaign may reach out to people who go through domestic violence• People who go through domestic violence may feel that they’re not alone

they can reach out to somebody• The research will help as we have watched multiple types of domestic

violence and how it can occur in anyone's life• As a group we also found out facts about domestic violence which are

reliable• We can get a good idea of opinions from people as, domestic violence is a

serious subject• We would have an idea of what to post and what not to post due to specific

audiences that may be offended or concerned of the advert

Weaknesses

• We may not answer everyone's specific questions in the campaign advert so we have to work on getting everyone's questions and somehow placing it all into the advert so everyone has a clear understanding of what domestic violence is.

• The same age group may answer the survey, we would need to have a variety of people answering our survey to get good opinions on how our campaign should be structured

Opportunities

• We have an opportunities to make something different to all the other domestic violence adverts and to create a more clear understanding of what domestic violence really is and how it can happen to almost everyone.

• We will also have opportunities to reach out to the public to get actual opinions, this will help our group structure our campaign well

Threats

• Creating the domestic violence advert could be very time consuming and also we have to get everything right in case we offend someone so we have to work very slowly and not rush it which then causes it be very time consuming.

• We may not use the right words or actions to get the advert into everyone's head.

• People may take the advert seriously and may take domestic violence in the wrong way