S.W.O.T Analysis

Strengths

• Easy access to music whenever the consumer wants.

• Millions of songs/albums to choose from.• Brings recognition to artists on a global status.• Spotify membership is free and easy to set up

within a few minutes.

Weaknesses

• Need a wifi connection to listen to music outside on an internet access zone.

• Will struggle to compete with Apple and brand loyal consumers.

• Buffering time for songs to load, depending on the area (Lower internet speeds)

• Data costs for those on 3G.• Spotify only becomes free if the member chooses to accept

adverts. Constant delay with music.• Something that could easily be created as an app e.g. The

Spotify app or SoundCloud.

Opportunities

• Has a chance to undercut Apple if the price is lower and more affordable for a consumer.

• Social networking and online advertising via the Spotify website on a PC can attract people

to purchase.

Threats

• Apple has already released similar products that also bring in the inclusion of apps from other organizations with similar purposes.• Most modern mobile devices can stream

music from online.