swot
TRANSCRIPT
GOOD
MORNING
ALL OF YOU
BY: Jesuthasan Muhuntha (BBA)
S W O T Analysis
a study undertaken by an organization to identify its internal strengths and weakness, as well as its external opportunities and threats.
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S W O T Analysis
S Strengths
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S W O T Analysis
W Weakness
S W O T Analysis
OOpportunities
S W O T Analysis
T Threats
S W O T Analysis
A SWOT examines and assesses the impacts of internal strengths and weakness and external opportunities and threats, on the success of the “subject” of analysis .
An important part of a SWOT analysis involves listing and evaluating the firm’s strengths , weakness, opportunities and threats.
S W O T Analysis
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment the strategies that will create a firm specific.
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SWOT Analysis helps in strategic planning in following manner
It is a source of information for strategic planning
Builds organization’s strengths
Reverse its weaknesses
Maximize its response to opportunities
Overcome organization’s threats
It helps in identifying core competencies of the
firm
SWOT is an acronym for Strengths, Weakness, Opportunities and Threats.
• Opportunities
External
Factors
• Threats
External
Factors
• Strengths
Internal
Factors
• Weakness
Internal
Factors
S W O T Analysis Strengths(s) and weaknesses(w) are
considered to be internal factors over
which you have some measure of control.
Also by definition opportunities(O) and
threats (T) are considered to be external
factors over
which you have essentially no control.
SWOT Analysis (Internal Factors)
Strength
• Aspects of your business in which it is stronger than its competitors
• Management• Positive attitude• Product portfolio• Young and energetic man power
(Team)
Good Now
SWOT Analysis (Internal Factors)
Weakness
• Aspects of your business in which it is stronger than its competitors
• Presence in one industry• Over aggression
Bad Now
SWOT Analysis (External Factors)
New locations by principal
New Product by Principal
Needs for aggressive marketing associates across the industry
Developments in the business environment which your business may be able to exploit.
Opportunity (Good Future Priorities Optimize)
SWOT Analysis (External Factors)
Threats bad Future Counter
Dependence on the Principal
Change in Government policy
Developments in the business environment which may threaten the survival of
your
Bad Future
S W O T Analysis
Strengths
Reputation in marketplace
Expertise at partner level in HRM consultancy
Weaknesses
Shortage of consultants at operating level rather than partner level
Unable to deal with multi-disciplinary assignments because of size or lack of ability
S W O T Analysis
Opportunities
Well established position with a well defined market niche
Identified market for consultancy in areas other than HRM
Threats
Large consultancies operating at a minor level
Other small consultancies looking to invade the marketplace