GOOD

MORNING

ALL OF YOU

BY: Jesuthasan Muhuntha (BBA)

S W O T Analysis

a study undertaken by an organization to identify its internal strengths and weakness, as well as its external opportunities and threats.

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S W O T Analysis

S Strengths

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S W O T Analysis

W Weakness

S W O T Analysis

OOpportunities

S W O T Analysis

T Threats

S W O T Analysis

A SWOT examines and assesses the impacts of internal strengths and weakness and external opportunities and threats, on the success of the “subject” of analysis .

An important part of a SWOT analysis involves listing and evaluating the firm’s strengths , weakness, opportunities and threats.

S W O T Analysis

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment the strategies that will create a firm specific.

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SWOT Analysis helps in strategic planning in following manner

It is a source of information for strategic planning

Builds organization’s strengths

Reverse its weaknesses

Maximize its response to opportunities

Overcome organization’s threats

It helps in identifying core competencies of the

firm

SWOT is an acronym for Strengths, Weakness, Opportunities and Threats.

• Opportunities

External

Factors

• Threats

External

Factors

• Strengths

Internal

Factors

• Weakness

Internal

Factors

S W O T Analysis Strengths(s) and weaknesses(w) are

considered to be internal factors over

which you have some measure of control.

Also by definition opportunities(O) and

threats (T) are considered to be external

factors over

which you have essentially no control.

SWOT Analysis (Internal Factors)

Strength

• Aspects of your business in which it is stronger than its competitors

• Management• Positive attitude• Product portfolio• Young and energetic man power

(Team)

Good Now

SWOT Analysis (Internal Factors)

Weakness

• Aspects of your business in which it is stronger than its competitors

• Presence in one industry• Over aggression

Bad Now

SWOT Analysis (External Factors)

New locations by principal

New Product by Principal

Needs for aggressive marketing associates across the industry

Developments in the business environment which your business may be able to exploit.

Opportunity (Good Future Priorities Optimize)

SWOT Analysis (External Factors)

Threats bad Future Counter

Dependence on the Principal

Change in Government policy

Developments in the business environment which may threaten the survival of

your

Bad Future

S W O T Analysis

Strengths

Reputation in marketplace

Expertise at partner level in HRM consultancy

Weaknesses

Shortage of consultants at operating level rather than partner level

Unable to deal with multi-disciplinary assignments because of size or lack of ability

S W O T Analysis

Opportunities

Well established position with a well defined market niche

Identified market for consultancy in areas other than HRM

Threats

Large consultancies operating at a minor level

Other small consultancies looking to invade the marketplace