BCG Matrix

Select a fewd

PG

Medical

SBS

HighBusiness Growth Invest

Low

Liquidate

High Low

Market Share

A&D

SBT

I&S

PTD

Osram

--Power Generation

Communication

TS

SFS

SRE

Siemens’ BCG Matrix

Star:Products or services with high growth and high market share.

Automation & Drives (A&D)Growth:

Investment for distribution in major growth market.

Market Share: No. one supplier of automation technology worldwide. Leader in innovation.

Siemens Building Technologies (SBT)Growth:

Demand for increase safety, security and efficiency in large-scale building. Market Share:

Increased penetration of their installed base. Success in services.

Industrial Solution & Services (I&S)Growth:

Acquisition in metallurgy sector. Market Share:

Leader in Airport solutions. No. one in parcel sorting system. Biggest supplier of water treatment system.

Power Transmission & Distribution (PTD)Growth:

Expending operations in Russia, China, India and USA. Market Share:

Ranks first or second worldwide.

Field Services

Growth: Service potential for Fossil Rotating Equipment. Trained pool of experts.

Market Share:

Famous in all over the world specially ME region. Center of competency.

MedicalGrowth:

Increasing demand due to growing and aging world population and intervention combined with high performance IT solutions and technologies.

Market Share: Establish business for expansion (i.e. C.T Scanners and molecular diagnostics).

Siemens Business Service (SBS)Growth:

Overall IT industry is booming. SAP implementation.

Market Share:

Among ten in the huge industry. Leading e-government provider in Middle east.

Cash Cow:Products or services with low growth and high market share.

Power Generation (PG) through Wind & SolarGrowth:

Increasing demand for wind power and solar power but investment is little. Expensive

Market Share: 75% of sales but limited future. (Pessimism for fossil power).

Water and Waste water Solutions

Growth: Industry is on its initial stages

Market share: 50% Siemens Water Technologies provides the most comprehensive, cost-effective and

reliable Water Treatment Solutions.

Question Mark:Products or services with high growth and low market share.

Transportation System (TS)Growth:

Increase in number and size of mega cities. Networking different mode of transports.

Market Share: Full range supplier and system integrator. Leader in the international rail industry.

Siemens Financial Services (SFS) & Real Estate (SRE)Growth:

Questionable

Market Share: Questionable ability to penetrate and gain leadership position.

Dog:Siemens Home Appliances:

Growth:Expensive products as compare to local Industry

Market share:

Market share is very low.

Goodwill High quality SO certification Brand image Customized products Trained employees Own production units

High product price Less check and balance High turnover rate Advertisement Weak appraisal system Low employee morale

IT expansion( sap implementation)

Overseas projects like Dewa project in Dubai

Technological advancement

GOVT projects Expansion of cellular

industries

S.W.O.T Analysis

Strengths Weaknesses

Opportunities Threats

Threats Less overhead expenses

of competitors Low product prices by

competitors Decrease in market share Political uncertainty

Political Instability

Worst law and order conditions

Political Strikes

Political pressure groups

Govt. legislation and laws regarding HSE

Advance Technological

developments

R&D

Engineering Labs and

Infrastructure

D

Health & Safety Environment Management

Systems Educational Institute Charity Technical education to the

needy young men

Power shortage

High Inflation and interest rate

Cheap labor

Lack of skilled labor as compare

to other countries

P.E.S.T Analysis