swot of tv channel tm3 case
DESCRIPTION
SWOT of 9Live by TM 3TRANSCRIPT
SWOT ANALYSIS 9LIVE TV CHANNEL
Presented by:
Syed Ahsan Raza
FINANCE
PRIMO-FPRIMO-F
INNOVATION
OPERATIONS
MARKETING
RESOURCES
PROPLE
Outline
Introduction S.W.O.T. P.E.S.T. Correlating the Different Strategies Analysis
About TM3
TM3 is a German Local TV Station established in 1995
Initially it was a Women station offering contents not available before
Ms. Christiane Zu Salm was a young, Enthusiastic CEO of Channel
Project 9Live seems to be only hope for her success
STRENGTHS
Advantage of First Initiative in German Market Low costs compared to others Wide target market (betting, gaming, Quizzes) Repeated Involvement Established Brand awareness Two sources of Revenue ( calling and
advertising fee)
WEAKNESSES
Highly Variable demand Fickle customers Unaware of primary
market Financial instability Liquidity issues Trained hosts and
Talented Staff available
Opportunities
Betting and gambling popular in Germany
Innovation in the TV industry
Emerging market new to Germany
Entertainment value Potential of high revenue
due to lower costs and advertising plus calling fee revenue
Threats
Declining advertising revenue Regulation by the Govt. Venture based on study in UK and France
Conduct Research and match results for proper implementation
= Venture based on study in UK, France(threat)
+Unaware of Primary market(weakness)
Company can switch between interactive and conventional TV shows as per cash flows
=Decreasing advertising revenue(threat)
+Implementation alternatives(strength)
Charge premium prices for popular most shows with both advertising and calling fee as revenue
=
Potential for high revenue in interactive TV industry (opportunity)
+Liquidity issues (weakness)
Appeal and attract Population that is attached to gambling and betting in different places
=Betting and Gambling very popular in Germany(opportunity)
+Betting and Gambling First time on German TV(strength)
Key Internal Factor
Key External Factor
Resultant Strategy
Matching Key Factors to Formulate Alternative Strategies