Team 6 American Marketing Association - A

SWOT Analysis (General)

-­‐  Convenience  based  on  location  (serving  those  without  transportation)-­‐  Loyalty  Drivers  (RedCard,  Cartwheel,  Pharmacy)-­‐  Technology  assisted  guest  service-­‐  Focus  on  genuine  guest  interactions-­‐  Location  near  dense  population  centers  (college  campuses)-­‐  Customized  welcome  wall  (showing  local  community  flair)-­‐  Availability  of  small  items  (easy  to  transport  back  home)-­‐  Target  brands  that  keep  prices  low

-­‐  Size  of  store;  ability  to  hold  products  and  keep  items  in  stock-­‐  Smaller  availability  of  products;  less  variety-­‐  Target  owned  brands  are  not  branded  with  Target-­‐  These  formats  are  not  tested  and  not  guaranteed  success-­‐  General  public  may  be  unaware  that  they  are  not  the  target  market

-­‐  Including  Starbucks/See  Spot  Save  in  store  layout-­‐  Ship  from  store  program  -­‐  Live  music  performances  with  local  talent  for  college  atmosphere-­‐  Informing  college  students  of  loyalty  drivers  and  savings-­‐  Partnerships  with  college  athletic  departments  to  produce  unique  apparel-­‐  Ability  to  gain  brand  loyalty  early  through  millennials  -­‐  Bus  shuttles  to  and  from  campus

-­‐  Other  retailers  attempting  similar  strategies-­‐  Students  may  have  money  to  spend  only  on  campus  (dining  plans,  etc.)  -­‐Students  may  Have  own  transportation  to  choose  where  they  shop-­‐  College  bookstore  having  many  overlapping  items

Opportunities:Opportunities:

Threats:

Weaknesses:

Strengths: