SWOT

Assistance Dogs Australia

SWOT analysis - Assistance Dogs Australia

Strength

SWOT analysis - Assistance Dogs Australia

ADA provides custom dogs training for specific disabilities and needs.

Only organization accredited by ADI. A national charity providing dogs free of

charge to our recipients. This is not the case with all organizations.

Social – Welfare Friendly Organization

Weakness

SWOT analysis - Assistance Dogs Australia

It’s hard to differentiate assistance dogs from guide dogs

The Lack of Brand Identity and awareness Limited Coverage in Australia Young Age Charity organization which is less

influenced to the perception on public having for charity

Lack of financial support Insufficient dog trainers and volunteers

Opportunities

SWOT analysis - Assistance Dogs Australia

Re - positioning the brand personality and status in order to get recognized.

Getting more moral and financial support from individuals , governments and corporations.

Attract more volunteers and dog trainers Educate the public through various forms of

advertising in understanding the difference of their dogs capabilities and how they are equally valuable to the recipients

Threats

SWOT analysis - Assistance Dogs Australia

Too many direct and indirect competitors that provide services for the disabled

General perceptions about guide dogs The Demand exceeds the supply of dogs Costly and time consuming dog training Global economic downturn Incredulous potential donors and participants

SWOT analysis - Assistance Dogs Australia

SWOT analysis - Assistance Dogs Australia