SWOT analysis of

cupcake machine

marketing plan

strength

weakness

opportunities

threats

internal

internal

external

external

SWOT analysis

S T

R E N G

TH

Due to the low operating cost ,the price of our product is acceptable

low in overhead cost and without rent

SWOT

analysis

I N TE R N A L

high quality of organizational framework and operating team

Our operation mode is creative

SWOT analysis

W E

A K N

E S

S

I N TE R N A L

It’s not easy to ensure that every vending machine is operating correctly

so we need many mechanics

the initial cost of buying, designing and developing our vending machines is high

Our customers may buy a cupcake just for temporary newness and not easy to

build long relationship with them

SWOT

analysis

O P

P O

R T U

N I T

I E

S

E X TE R N A L

Because of the low market entry barriers ,we can enter the market rapidly

The increasing market demand for personalized and we can satisfy

customers’ unique taste

Easy to expand market and increase marketing coverage by using vending machines

SWOT

analysis

T H R

E A

TS

E X TE R N A L

New competitors may enter the market by using the same operating mode

It’s not easy to analyze the trend of taste of the market and adjust to it timely

W E AK N E S S

O P P O R T U N I Ty

WO

STRAGETY

Cultivate and train enough mechanics to maintain every vending machine and perfect organizational structure

Advertise for our own brand and establish our brand effect to increase our customer

loyalty and develop potential customers

S T RE N G T H

O P P O R T U N I Ty

SO

STRAGETY

Expand the potential market and enlarge our scale effect

Because our creative operation mode ,we can establish our brand and our brand can sink deep into the hearts of the people easily

T H R E AT

S T RE N G T H

ST

STRAGETY

Develop and design our own cupcake vending machines and apply for

invention patents

Make good use of our low price strength and make it difficult for rivals to enter the market

T H R E AT

W E AK N E S S

WT

STRAGETYEstablish a group of team to analyze the taste of the market regularly and send information back to the bakery timely

Our consumers can register as our members and own a accumulating card ,

which help us to increase customer loyalty

Apply for patent for out cupcake vending machine and avoid new rivals to imitate

our operation mode

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