swot analysis 7-12-15
TRANSCRIPT
![Page 1: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/1.jpg)
Try A SWOT Analysis
Would you be interested in a powerful technique that will help you carve a sustainable niche in the market?
![Page 2: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/2.jpg)
What is SWOT Analysis?
A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.
• Developed at Stanford• Funded by Fortune 500
companies• Took 9 years to develop• Involved 5000 interviews
![Page 3: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/3.jpg)
S – StrengthsCapitalize on them W – WeaknessesShore upO – Opportunities Invest in themT – Threats Identify them
SWOT is an acronym for:Internal Environment
External Environment
• Strengths & weaknesses
are most often internal factors to an organization
• Opportunities and threats
• often relate to external factors
SWOT Analysis is sometimes called Internal-External Analysis & SWOT Matrix IE Matrix Tool
… A strategic planning tool that separates influences
on a business’s future success into internal and
external factors.
![Page 4: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/4.jpg)
Brainstorming – key ingredient for
SWOTSWOT analysis will be useful if:
• You are thinking outside the box• Availability of varied perspectives – group discussion• Liberty to say your mind• Willingness to break away from traditional methods • Appetite for change
![Page 5: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/5.jpg)
Some Brainstorming Rules
•
No idea is stupid,everyone’s contributionis valid and important
You don’t have toagree with anyone else
Build on the ideas of others-use initial ideas as a jumping
-off point for more ideas
Always ask questions Seek first to understand before being understood Have fun!!!Be open-minded
Everyone must participate
![Page 6: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/6.jpg)
SWOT Analysis allows businesses to…
• Define realistic goals
• Improve capability
• Overcome weaknesses with strengths
• Identify threats than can be turned into
opportunities
![Page 7: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/7.jpg)
A SWOT Matrix
• …separates and compares internal and external influencers
• Internalstrengths, weaknesses
• Externalopportunities, threats
![Page 8: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/8.jpg)
Strength
Any existing or potential resources or capability within the organization that provides a competitive advantage in the market.
Example:
• Expertise• Location• Intense Staff commitment and loyalty• Increasing profit margin
Activity #1: Can you identify some of your organization’s strengths?
![Page 9: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/9.jpg)
Weakness
Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market.
Example:
• Lack of a clear company strategy• Lack of training opportunities for using a new software
Activity #2: Can you think of some of your company’s weaknesses?
![Page 10: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/10.jpg)
Opportunity
Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage.
Example:•A high-profile event (marketing opportunity)•An untapped market •A gap left by a failed competitor• New technology
Activity #3: Can you think of some opportunities available to your company?
![Page 11: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/11.jpg)
Threat
Any existing or potential force in the external environment that could erode a competitive advantage.
Example:•Unfavourable Insurance regulation (PPO World)•Market share shrinkage•A recession, rising interest rates, or tight credit lines
Activity #4: Can you think of some threats to your business?
![Page 12: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/12.jpg)
Aim of SWOT Analysis
1. Take advantage of strengths and opportunities.
2. Minimize weaknesses and eliminate threats
3. Strategies that can come from SWOT Analysis…
S-O Maxi-Maxi strategy- Using a strength to maximize an opportunity W-O Mini-Maxi strategy-Improving capability to maximize an opportunityS-T Maxi-Mini strategy-Minimizing a threat with a strengthW-T Mini-Mini strategy-Minimizing weaknesses and threats at same time
(often last choice)
![Page 13: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/13.jpg)
Who Needs SWOT Analysis?
A Company
• When revenue, cost and expense targets are not being achieved;
• Market share is dropping;• Industry conditions are unfavorable; • Want to launch a new business venture; etc.
![Page 14: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/14.jpg)
Who Needs SWOT Analysis?
A Business TEAM
• When the team has not met its targets;• Customer service can be better;• A new business unit to pursue new ideas;• A new team leader is appointed; etc
![Page 15: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/15.jpg)
Who Needs SWOT Analysis?
Job Holder
• When supervisor has issues with work output;
• Assigned to a new job;
• New financial year – fresh targets;
• Job holder seeks to improve performance on the job; etc.
![Page 16: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/16.jpg)
A SWOT analysis is useful only when action plans and strategies are developed from the results
How to perform a SWOT Analysis?
Prepare Action Plans
Analyse Internal & External
Environment
Perform SWOT Analysis and Document
Step 1 Step 2 Step 3
![Page 17: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/17.jpg)
Benefits of SWOT Analysis
• Solving problems
• Implementing change
• Developing strategies for achieving the organization’s objectives and mission
![Page 18: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/18.jpg)
Activity #5: Sample Questions
Strength Weakness• Which strengths are unique to
the team?
• What are we good at doing?
• What are the things that have gone well?
• What should be done better in the future?
• What knowledge do we lack?
• Which skills do we lack?
• What systems do we need to
change/implement?
![Page 19: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/19.jpg)
Activity #5: Sample Questions
Opportunities Threats
• What are the key success enablers?
• Which additional/systems can we implement/services can
we offer?
• What systems should we
investigate?
• Barriers to progress
• What are the possible
impacts of what competitors are doing?
• What issues might
cause us concern?
![Page 20: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/20.jpg)
SWOT Worksheet
Strengths Weaknesses
![Page 21: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/21.jpg)
SWOT Worksheet
Opportunities Threats
![Page 22: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/22.jpg)
Activity #6: Strategies & Action Plans
S/N What Who When Target
1
2
![Page 23: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/23.jpg)
Activity #6: Strategies & Action Plans
S/N What Who When Target
3
4
![Page 24: SWOT analysis 7-12-15](https://reader034.vdocuments.us/reader034/viewer/2022042717/55d6dbd1bb61eb44538b4577/html5/thumbnails/24.jpg)
Debrief and Lessons Learned
Activity #7: Team Comments
Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you.
• Strengths• Weaknesses• Opportunities• Threats
• Analysing company