swot analysis

7/17/2019 SWOT ANALYSIS

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SWOT ANALYSIS

Melody Joy Austria

BSCE - 2



What is SWOT ANALYSIS?

• -SWOT ANALYSIS studies thefa!ial resour!es" #hysi!al $a!ilities"%aa&e%et !a#a'ilities" the%ar(et" #rodu!tio #ro!ess"i$or%atio syste%" sour!es o$su##ly ad so!ial e)iro%et*

• -SWOT ANALYSIS stads $orSTRENGTHS, WEAKNESSES,

OPPORTUNITIES and THREAT.



INDICATORS OF SWOT:

• STRENGTH of a prod!" or #$r%&!$#

• -Chea# ad a'udat ra+ %aterials

• -Su,!iet $uds

• -A)aila'ility $ te!holo&y• -rese!e o$ s(illed +or(ers

• -Maa&e%et ad te!hi!al e.#ertise o$ theetre#reeur

• -/ood 0uality1ser)i!es

• -Ease o$ #rodu!tio

• -S%all !a#ital



INDICATORS OF SWOT:

• WEAKNESSES of a prod!" or#$r%&!$#

• -i&h #ri!e

• -#oor 0uality1ser)i!e

• -Wea( %aa&e%et

• -La!( o$ s(illed +or(er

• -Irre&ular su##ly• -3attra!ti)e desi&

• -i&h !osts o$ #rodu!tio



INDICATORS OF SWOT:

• OPPORTUNITIES of a prod!" or#$r%&!$

• -Bi& de%ad $or the #rodu!t1ser)i!e

• -4a)ora'le &o)er%et#oli!y1su##ort

• -S!ar!ity o$ the #rodu!t1ser)i!es

• -oor 0uality o$ e.isti& #rodu!t

• -A'se!e o$ #rodu!t1ser)i!e

•

-ossi'ilities o$ &od #rofts



INDICATORS OF SWOT:

• THREATS of a prod!" or #$r%&!$#

• -Shorta&e o$ ra+ %aterials at a &i)e ti%e

• -Etry o$ %ay !o%#etitors

• -I!reasi& !osts $ #rodu!tio

• -E.#e!tatio o$ u$a)ora'le &o)er%etla+s" su!h as ta.es

• -5eteriorati& #ea!e ad order• -E%er&e!e o$ u$air de%ads o$ +or(ers

throu&h la'or uio a!ti)ities



LINKAGES OF RESOURCES

'a!()ard and For)ard L&n(a*$#

Eter#rises +hi!h ha)e esta'lisheda stro& &ro+th $uture !a i!reasetheir e,!ie!y or #rofta'ilitythrou&h 'a!(+ard ad $or+ardite&ratio*



• BAC6WA75 INTE/7ATION 8 is theo+ershi# or !otrol o$ the i#uts o$#rodu!tio 'y the eter#rise*

• 4O7WA75 INTE/7ATION 8 is theo+ershi# or !otrol o$ the %ar(eti&syste% 'y the eter#rise*



PRODUCT LIFE CYCLE

• Introduction

Cosu%er a+areess ad a!!e#ta!e o$ the#rodu!t are lo+* o+e)er" sales &radually

i!rease due to #ro%otio ad %ar(eti&a!ti)ities* But at the start" !osts o$de)elo#%et ad %ar(eti& are hi&h* This%a(es #roft lo+ or e)e i!urs loss* There are

relati)ely $e+ !o%#etitors" ad the #ri!e isusually hi&h* Buyers are idi)iduals +ho +atto 'e the frst i the !o%%uity to o+ the#rodu!t*



PRODUCT LIFE CYCLE

• Growth

Sales rise ra#idly as the #rodu!t 'e!o%es#o#ular* 5ue to the !o%#etitio ad

lo+er a)era&e !ost o$ #rodu!tio #ri!es$ail* o+e)er" #rofts $o the fr% adidustry i!rease* To %eet the &ro+i&de%ad" #rodu!t distri'utio ise.#aded* ro%otio still #lays a )italrole i the %ar(eti& o$ the #rodu!t*



PRODUCT LIFE CYCLE

• Maturity

Sales are still risi& at the'e&ii& o$ this sta&e* But the rateo$ i!rease has de!lied* At the later#arter #art" the sales !ur)e rea!hesits #ea( +hile #rofts 'e&i to $all*

ri!e !o%#etitio i!reases +hi!h$or!es ie,!iet !o%#etitio to &etout $ro% the idustry*



PRODUCT LIFE CYCLE

• Decline

There is a shar# $all i sales)olu%e +hile #roft !ur)e 'e!o%esal%ost 9at or hori:otal* There isalso a de!lie i the u%'er o$!o%#etitors* The oly sur)i)ors are

those +ho s#e!iali:e i the%ar(eti& o$ the #rodu!t* O!e the#rodu!t is o lo&er #rofta'le" it is

eli%iated $ro% the %ar(et*

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