swoonit development concept
TRANSCRIPT
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SWOONITNEXT DEVELOPMENT
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Created by Marie Johnson – March 2016
A new product development idea to drive relevant advertising on publisher websites using Swoonit api
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THE CHALLENGESWOONIT AIMS TO CREATE AN API THAT ALLOWS PUBLISHERS TO EASILY CREATE AN ECOMMERCE OPPORTUNITY WITHIN AN PAGE ON THEIR WEBSITE
CURRENTLY PUBLISHERS ARE NOT USING METADATA WITHIN THE WEBPAGE TO PROVIDE ECOMMERCE RESULTS WITHIN THE PAGE
SWOONIT AIMS TO SCAN METADATA FROM THE H1, H2,H3 AND CONTENT OF A PUBLISHERS PAGE TO PROVIDE RELEVANT CONTENT TO INSTIGATE A USER ACTION
THE ONLINE ADVERTISING INDUSTRY IS SEARCHING FOR WAYS TO COMPLIMENT USER BEHAVIOURS TO CREATE A BETTER ONLINE EXPERIENCE FOR THE USER.
SWOONIT AIM IS TO MAKE ANY ADVERTISING PLACEMENT ON A WEBSITE COMPLETELY RELEVANT AND INTERESTING TO THE USER
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SWOONIT AIMS TO CREATE AN API THAT ALLOWS PUBLISHERS TO EASILY CREATE AN ECOMMERCE OPPORTUNITY WITHIN AN PAGE ON THEIR WEBSITE
Ecommerce opportunity with all content
CURRENTLY PUBLISHERS ARE NOT USING METADATA WITHIN THE WEBPAGE TO PROVIDE ECOMMERCE RESULTS WITHIN THE PAGE
Using metadata
SWOONIT AIMS TO SCAN METADATA FROM THE H1, H2,H3 AND CONTENT OF A PUBLISHERS PAGE TO PROVIDE RELEVANT CONTENT TO INSTIGATE A USER ACTION
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Relevant advertising content
THE ONLINE ADVERTISING INDUSTRY IS SEARCHING FOR WAYS TO COMPLIMENT USER BEHAVIOURS TO CREATE A BETTER ONLINE EXPERIENCE FOR THE USER.
Targeted advertising api
The Challenge
SWOONIT AIM IS TO MAKE ANY ADVERTISING PLACEMENT ON A WEBSITE COMPLETELY RELEVANT AND INTERESTING TO THE USER
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Swoonit targeted advertising contentBuy signing up to Swoonit API publishers are able to add metadata associated to their images and website content .
Such as; KeywordsProduct descriptionsProduct IDPage references
This enables the publishers to use the image to activate a desired Swoonable action when the user clicks on the Swoonit icon.
How it works:
USING CURRENT UP-TO-DATE DATA TO DETERMINE WHAT OTHER RELEVANT DATA TO DISPLAY
THE MOST IMPORTANT KEYWORDS ON THE WEB-PAGE DETERMINES THE BEST CONTENT TO SHOW THE USER RIGHT NOW: METADATA FROM H1, H2, H3 AND USER BEHAVIOUR
DISPLAYS USEFUL THINGS BASED ON WHAT CONTENT IS ON THE PUBLISHER PAGE
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Look & reference databaseWhen a publisher adds Swoonit code to their website to active Swoonit API, each time they want an image to become Swoonable, they send the image with the associated metadata reference to the Swoonit server with the desired action, which is listed in a Swoonit database. The Swoonit engine can also scan the website for H1,H2,H3 metadata to create Swoonable content for the publisher. The Swoonit image is then generated with the embedded encrypted code and sent back to the publisher.
The publisher should be able to add a few lines of code (script) and based on the meta of the image we should be able to query the keywords across the database. If the publisher has added an ID to the image then we can pull specific content from within the data base. The process can be wide and targeted according to the whether the publisher puts keywords in or product ID within the meta data.
The publisher can use their own software or our online dashboard to manage the metadata within an image. The publisher can manage the actions with the database or can use our brand/advertising affiliate program.
Similar but not the same to this patent technology https://www.google.co.uk/patents/US8296190?dq=indexing+to+iCloud&hI=en&sa=X&ved=0ahUKEwjorljN8qbJAhXCkQ8KHeR0D4cQ6AEIWjAI
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Look & reference databaseWhen a user clicks on the Swoonit icon, the page will expand to show the publishers chosen products associated the original image in context on the page in a discreet UX format.
The metatags will be associated to the image/content and actions will be prompted when a user clicks on the Swoonit icon to see the products or content the publisher has associated to the image and affiliate network.
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How intelligent image tracking and behavioural updates could enhance user experience.• Using the Swoonit image to create intelligent behavioural targeted advertising – by geo-targeting,
time of day, user interests, past browsing history.
• When a user goes to a website, instead of showing all users the same image, the image can be associated to the users location, past behaviours or interests.
• Swoonit is an api that detects what users are most likely to respond to and shows relevant imagery that would discreetly instigate another action, whether it is to add recommendations or to send the user to another web page or to show advertising beneath the product.
• If the H1, H2, H3 megatags that the publishers associate to the image are secured encrypted actions, that are hosted on a Swoonit server, once the image is published, even when if the publisher updates the content later, or a user returns to the webpage relevant content will always be shown to the user.
