switching is strategic to your business

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Switching Is Strategic to Your Business

Berna Devrim

Interop Las Vegas

May 1, 2008


It’s a Brave New World

NewBusiness Model

NewWorker and Work Model

NewResource Model

NewTechnology Model

All Drive a New Network Model!

IntegratedNetworks


OperationalLimitations

What’s Driving the Need for Change?

New BusinessPressures

Collaboration SLA MetricsEmpowered User Global Availability Reg. Compliance

Rising Costs Security Threats Bus. ContinuanceBandwidth NeedsChanging Traffic


The New Network Model:An Integrated Approach

Compute

1970 1971 1972 1973 1974 1975 1976 1977 1978 19791980 1981 1982 1983 1984 1985 1986 1987 1988 19891990 1991 1992 1993 1994 1995 1996 1997 1998 19992000 2001 2002 2003 2004 2005 2006 2007 2008 20092010 2011 2012 2013 2014 2015 2016 2017 2018 2019

ConnectCommunicateCollaborateAdvanced Services


Be Ready For the Unexpected using Industry Best Practices

Greater Management Overhead

LowerApplicationPerformance

Slower Service Roll Out

Less Secure and LessReliable

Plan

Implement

Design

Operate

The Impact of Switching


Switching Selection Is Strategic to Your Business

Intelligent Core Only

Pervasive Intelligence

Intelligent Edge Only

Comprehensive security

High Performance

Non-Stop Communications

End-to-End Services

Network as the Platform

Operational Simplicity


Switching Architectures

Benefits:

� Single point of management and control security can beconcentrated on the core

� Allows simple workgroup switches

Campus Core

QoS

Firewall

Intelligent EdgeOnly


End-to-End Services NoNon-Stop Communications NoHigh Performance YesComprehensive Security NoOperational Simplicity No



Drawbacks:

� Single point of failure

� Broad policies regardless of the user or device

� Stress core switch

� Increased cost and complexity, often w/ little ROI

� All traffic is forced to flow through the collapsed backbone; scaling issues

� Edge is vulnerable and congested



Benefits:

� More direct, secure and feature-rich, path between source and destination

� Advanced edge services

Dynamic policies based on identity or device

� Minimizes bottlenecks

� Increases reliability



QoS SecurityIdentity

Campus Core

RouterSecurity

ARP

DHCP

DPI

End-to-End Services BeginningNon-Stop Communications IncreasedHigh Performance YesComprehensive Security YesOperational Simplicity No




Drawbacks:

� Higher upfront edge investment

� Potentially more complex implementation

� Classification at the edge – May require re-classification at the core

� Core can’t manage traffic





Benefits:

� Pervasive security

� End-to-end services

� Edge-to-core feature parity

� Enables server virtualization

Massively increased BW

Greater flexibility

Smaller footprint

Fewer on-site resources required

� Network resource virtualization

� Lower TCO, increased ROI



Access Points

UnifiedMeetingPlace

Communications Manager Express

Security

Virtualization

End-to-End Services YesNon-Stop Communications YesHigh Performance YesComprehensive Security YesOperational Simplicity Yes


Drawbacks:

� Larger initial capital outlay


Web 2.0 World Example

Pervasive IntelligencePervasive Intelligence

Video-enabledAgent

Mobilesubscriber

3GGateway

Video Browser/Streamer

VXML/SIP

CVPSIP

RTP(video)

KioskUser




Unified Communications Example

CDP, Strict Priority Queuing

Source Specific Multicast

PoE, CDP, SPQ,

AutoQoS

CommVoice Aware 802.1x, MDA, CDP, PoE, AutoQoS, Strict Priority Queuingunications

Manager Express

Network Admission Control

Communications Manager Express

UnifiedMeetingPlace

Drawback

� Commitment to an architecture

� But is that a drawback?




Benefits

�Manage application vs. traditional traffic

�Pervasive security

�End-to-end services implementation

�Enables call manager virtualization

Massively increased bandwidth

Greater flexibility; Smaller footprint

�Automated device configuration

�Proactive issue resolution – GOLD

�Combined UC services w/ apps on switch


Pervasive Intelligence Enhanced Functionality for UC

Functionality

Wide Area Application Services (WAAS)

Application Intelligence

In-Service Updates

Nonstop Forwarding

Redundant Components

Interception Prevention

Flexible Packet Matching

802.1X support

Intelligent Power Mgmt

ePoE support

Automated Device Configuration (EEM)

Smart Call Home

Benefits Delivered

Optimize Application Performance over WAN

Dynamically Manage Applications

Reduce Planned Downtime

Maintain Calls during Failures

Mitigate Denial of Service Attacks

Mitigate Adaptive Threats

Identity-based Services

Efficient use of Power

Support high-speed wireless Access Points

Faster, More Cost-Efficient Deployments

Avoid Onsite Visits

Quality of Service

Non-Stop Communications

Integrated Security

Unified Network Services

Operational Management


Ensure the User Experience of Video

Optimize

Secure Confidential Video Communications

Secure

Prevent Video from Over-running the network

Scale

Video Ready Campus Example






Video Ready Campus Example

Latency and Bandwidth Control

Quality of Service

Multicast

High Availability

Mobility

Confidentiality

SiSi SiSi

SiSi SiSi

SiSi SiSi

Video

ConferencingCisco

TelePresence

Digital

Signage

Live Broadcasts /

VOD

Surveillance





Deployment Recommendations: Campus

CampusWireless Access:

�802.11n support –dual radio

�Controller at the edge or core

�QoS Policy

�Security protocols

Distribution Layer:

� Non-stop communications –VSS, ISSU, NSF, L3

� High density

Access Layer:

�Integrated Security – DAI, DHCP snooping, IPSourceGuard

�802.11n – Enhanced PoE

�Intelligent power management

�HA – sub 50msec convergence, removable PSU, fans

�Traffic classification

�Investment protection – 10 Gig, true stacking

�Ease of use – Auto device configuration, EEM

�Network virtualization

�On line diagnostics

Core Layer:�Non-stop communications – VSS, ISSU, NSF, L3, no single point of failure HW �Scalability�End-to-end services �Network virtualization�Load balancing


Deployment Recommendations:Branch Office

BranchSwitching:

�Integrated Security – DAI, DHCP snooping, IPSourceGuard

� 802.11n support -Enhanced PoE

� Intelligent power management

� HA – sub 50msec convergence, PSU, fans

�Traffic classification

�Auto device configuration

�On line diagnostics

Wireless Access:

�802.11n support –dual radio

�QoS Policy

� Security protocols

WAN

PSTN

Routing:

� Integrated services

� Application acceleration

� Security services

� UC services

� High interface speeds


Deployment Recommendations: Data Center

Data Center

Application Services:

� Application acceleration

� Data encryption

� CompressionServer:

� Applications

Storage:

� Data protection

� Data recovery

Switching:

�Integrated Ethernet, Fiberchannel, Infiniband

�Resource virtualization

�Low latency

�Non-stop communications –VSS, ISSU, dual PSU

�Investment protection – 10G

�Efficient power/space/cooling

�Load balancing

� Firewall

� QoS policy


Putting It All TogetherThe Integrated Network with Pervasive Intelligence

Branches

Campus

WAN

PSTN

Data Center


Drive Productivity

Guarantee Integrity

Boost Satisfaction

Reg’l Health Care…

Threefold response time improvement, 60% WAN savings –ROI was 6 months

The E

nd User

Improved Business Process

Ensure Compliance

Improve Profitability

Local Utility…

Cut service costs by 25-30%, while managing growing customer base and demands

The Business

Reduce Complexity

Improve Service

Secure/Use Assets

Global Financial…

Telecom expenses cut by 40% while improving servicesT

he IT StructureIntegrated

Network

The Impact of the Pervasive Intelligence


Remodeling Requires Commitment,But it’s Better Than Moving

Appliances

FurnitureFinishes

Infrastructure

Cable TV

Electricity

Category 5 Cable

Indoor Plumbing


With Network Infrastructure Upgrades,Sometimes You Had to Move

ApplicationsMobility

Security Backup and Recovery

Video Management Tools

VoIPQoS


Summary

Applications Can Leverage From Intelligent Networks

Switch Choices Affect Ongoing Business Operations

Pervasive Intelligence Provides the BestROI for Switching Architectures


Cisco Integrated Networksw/ Pervasive Intelligence

It’s not About the Network… It’s About the Business!

At the end of the day…


Thank You for Attending

Please Stay for Your Chance to Win a GPS

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