switch to e-billing. give a tree to your city
DESCRIPTION
Brussels, 14th November 2012TRANSCRIPT
Switch to e-billing. Give a tree to your city Sign up
now!
Brussels, 14th November 2012
Switch to e-billing. Give a tree to your city Sign up
now!
E-billingSwitch to e-billing, simplify your life.
Hera is launching an important campaign with a dual environmental advantage: by choosing to receive
your bills by e-mail you will reduce paper consumption and contribute to the creation of new urban green
areas.
For each 50 subscriptions, Hera will plant a tree in the city.Goals
New e-billing subscribers
New trees in the city
CO2 avoide
d
CO2 absorb
ed
Sheets of paper saved
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The idea• To launch a campaign to promote electronic
billing associated with the planting of trees in the territory served by Hera.
• Ask clients to sign up for electronic billing while offering them the opportunity to contribute to the planting of trees in the city.
• The client’s environmental choice to sign up for electronic billing is made even more attractive by offering a dual environmental advantage with a positive effect from a social standpoint.
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An innovative and attentive approach to
the environment
An innovative and attentive approach to
the environmentSocial responsibility
and commitment to
the territory
The dematerialisation of bills combined with the planting of trees in urban areas is an innovation in the utility industry and a further demonstration of the Group’s commitment to the environment and local communities
Transparency and verifiable
results
Transparency and verifiable
results
The trees will be planted in the municipalities of the area served and the municipalities will identify the spaces where the interventions will be carried out by taking into account social aspects and the use of green areas (school areas, new residential areas, parks, bike paths, etc. )The progress of the urban reforestation programme can be verified through partnerships with municipalities and the preparation of technical protocols. Partnerships with other entities will also be launched (schools, associations, etc..) that will promote the initiative and ensure its implementation
The innovation
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The parties involvedThe citizens, Hera and the Municipality
together to create new green areas or improve existing ones. Each with its own role in contributing to the protection of the environment and reaching
the project goals. The Citizen:
Contributes to reducing the
consumption of paper, saving resources and
reducing waste.
The Municipality:Improves the
urban environment
and the citizens' quality
of life.
Hera:Promotes a social
and environmental
commitment and strengthens the
Group's involvement in the territory.
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Environmental advantages
The project combines two actions that contribute to protecting the environment.
On one hand the process of dematerialisation generated by the electronic bill prevents the consumption of large
quantities of paper, reduces waste and eliminates emissions associated with mailing. On the other hand, the planting of
trees increases the territory’s ability to absorb CO2.
Hera decided to contribute by planting trees in the cities to enhance the environmental benefits resulting from
dematerialisation. In fact, green areas in the city play an important role in improving the urban environment.
ELECTRONIC BILLAND NEW TREES
SAVINGS OF PAPER
REDUCED EMISSIONS
IMPROVED URBAN
ENVIRONMENT
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Environmental and social advantages
Environmental
benefits
Environmental
benefits
Urban environment and social
aspects
Absorption of CO2 and
purification of the air
Absorption of CO2 and
purification of the air
Improved and more livable
urban environment
Improved and more livable
urban environment
Over its entire life cycle (50 years) a tree can absorb up to 3
t of CO2.
In addition to the absorption of CO2, the trees also contribute
substantially to the absorption of pollutants in the air such as
pm10.The plantings in the area
promote the creation of wooded areas in the city that can be
enjoyed and accessed by citizens, improving air quality
and the urban environment
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Municipal partners
TOC Modena
375 trees
Bologna 380
trees
TOC Imola
Faenza 270
trees
TOC Forlì Cesena
310 trees
TOC Rimini
260 trees
TOC Ferrara
200 trees TOC
Ravenna 205
trees
The new green areas can be created, upon
the achievement of the objectives, in all the
municipalities participating in the
initiative. All 185 municipalities served are involved in the initiative and today the 23 largest cities (>
20,000 inhabitants) have already joined, identifying the areas
where the approximately 1,500 trees will be planted.
We are currently working towards involving smaller
municipalities (< 20,000 inhabitants) in the
project.
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The species
…and many others…Hackberry, Cherry, Beech, Ash, Larch, Sea
Buckthorn, Elderberry, Lime
White willow Black alder Elm White poplar
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The green areas
The 23 Municipalities involved up to today have identified 39 green areas divided as follows:
22 improvements of existing parks and public gardens
12 new green areas4 school gardens
1 bicycle path
6 criteria for identifying the areas: environmental and social aspects
Contribution to biodiversityAbsorption capacityVisibility of the area
Urban regeneration and social value
Involvement of the local community
Urban-environmental value
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Thank you for your attention!
www.alberi.gruppohera.itwww.gruppohera.it