switch case study meeza - english

12
Case Study MEEZA

Upload: talktoswitch

Post on 15-Jun-2015

97 views

Category:

Marketing


2 download

DESCRIPTION

MEEZA is the largest cloud service and datacentre operator in Qatar. As the cloud services market expands, so too does the need for MEEZA to extend its profile and engagement with its customers and partners. Here's how content marketing agency Switch helps. English version.

TRANSCRIPT

Page 1: Switch case study MEEZA - English

Case Study

MEEZA

Page 2: Switch case study MEEZA - English

Client: MEEZA

Communication Tool: AdvAnTAgE MAgAZinE

Frequency: Bi-AnnuAl

Objectives: ExTErnAl & inTErnAl COMMuniCATiOns /

ThOughT lEAdErship

Target Audience: B > B

Intelligence

talktoswitch.com ~ 01 ~

Page 3: Switch case study MEEZA - English

Cloud computing can be daunting.

Page 4: Switch case study MEEZA - English

Overview

MEEZA is the largest cloud service and datacentre operator in the Gulf. Mention any of those words in quick combination, and watch incomprehension creep into the eyes of the person in front of you.

The Challenge

You’d think this would only be a problem for the non-technical amongst us. Not so. Information Technology specialists are human. They too suffer from information overload. Which is why, when Switch was approached to produce an external communications magazine that would “celebrate (MEEZA’s) contribution to the Information Technology industry in Qatar and the region, and promote its services”, we jumped at what seemed like a very big challenge.

talktoswitch.com ~ 02 ~

Page 5: Switch case study MEEZA - English

We made it accessible.

Page 6: Switch case study MEEZA - English

The Solution

If the aim was to create something that would appeal to both overworked IT specialists and the senior managers that give them their budgets, then it had to be something special: we would subtly illustrate the work of MEEZA and draw it to the attention of a wider audience by creating articles and case studies that showed genuine thought-leadership in the areas of cloud computing and managed data.

It would, in particular, offer authoritative, independent, and highly readable analysis of the quality one would expect of any highly regarded international journal covering IT. We sought out key industry figures and asked them to write for Advantage. In short, ‘The Test’ was: “Would I want or expect to read these key pieces in a MEEZA magazine if it were in an international publication dealing with global IT issues?”

Wrapping pieces about MEEZA’s work within this rich mix made the entire project a much more sensible effort.

talktoswitch.com ~ 03 ~

Page 7: Switch case study MEEZA - English

Now the sky’s the limit.

Page 8: Switch case study MEEZA - English

The Result

MEEZA has been using Advantage as a serious sales tool since its launch in the Autumn of 2011. It is hand delivered to potential customers, and distributed at the many industry events that MEEZA attends in the course of a year. It allows MEEZA staff to give contacts a complete overview of what the firm has to offer, without the necessity for repetition. But more than that: it gives clients a very strong sense of where the cloud computing industry is going – and MEEZA with it.

talktoswitch.com ~ 04 ~

Page 9: Switch case study MEEZA - English
Page 10: Switch case study MEEZA - English

In Numbers

Page 11: Switch case study MEEZA - English

AdvAntAge topical, world-class magazine

featuring expert comment on current issues in the It industry.

FrequenCytwice yearly bi-lingual magazine

reAderShIpBusiness leaders and decision

makers in the It sector

Page 12: Switch case study MEEZA - English

Always talking about you.

If you want your customers in Asia

and the Middle East to talk about you,

you need to talk to us.

talktoswitch.com

Switch Limited

1103A, Business Central TowersDubai Media City

PO Box 24173Dubai, UAE

Office: +971 4435 5711Mobile: +971 55711 8499Email: [email protected]

Switch Communications

48b Amoy StreetSingapore, 069874

Office: +65 6438 1998Mobile: +65 9005 4753

Email: [email protected]

Switch Limited

Al Fardan Office TowerOffice 950, 9th Floor

Al Funduq 61PO Box 31316Doha, Qatar

Direct: +974 4410 1719Mobile: +974 7786 3136

Email: [email protected]