MATRIXX Software

Beyond Data –Swisscom Case Study of Innovation in billing & pricing

Oisin O’Connor, Director Product MarketingRobin Langdon, Director Sales Engineering

ETIS – Billing & Revenue Management Working Group Budapest 17 Oct 2014

MATRIXX Software: Company Overview

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Offering A new approach to real-time BSS (charging, policy and analytics

enablement) based on patented technology that is fundamentally different

from existing real-time applications

MATRIXX is enabling digital service providers to differentiate on customer

experience, innovate and profit from the transition to digital

Announced Customers Swisscom, Teleena

Investors Orange Innovacom, Swisscom Ventures, Greylock Partners, Adams Street

Partners and Telstra Ventures

Corporate 85 Employees, 4 Global locations

Silicon Valley – Corporate & Engineering

London – Sales, support

Team 20+ years real-time software development

Core team working together for 15+ years

MATRIXX Vision: The world is going Digital

Rich

self-care

Personalisation Customer

centricity

Real time

experience

COMMON PRINCIPLES OF DIGITAL

Don’t Compromise on Digital

• Simple, real-time

customer experience

• Transactions mostly

on low cost digital

channels

• New interactions on

digital channels

The Digital

Service Provider

• Digital = surge in

volume &

unpredictably

• Legacy systems will

become over

powered

• Each interaction has

value when captured

Digital

Interactions

• New transactional

computing model

• Unrivalled

performance,

scalability and latency

• Real-time platform,

unified policy &

charging

MATRIXX

Technology

• 20+ NPS impact?

• Multi-year revenue

impact?

• Hardware savings &

reduced cost to

serve?

• Strategic

differentiation?

Alternatives &

Compromises

A series of compromises is not a real-time experience

11/7/2014 5

All Balances in real-time* on

our self care app & online portal

*may be up to 48 hours out of

date!

Send ‘unnecessary text’

to short code 48 hours

before travelling

Roaming alerts based on MB

& GB consumed

Good luck trying to work out

the CHF/€/$ value!

Please wait up to 24 hours for your

new roaming tariff to be provisioned

All usage displays based on

session lists without summaries

If you are consuming data quickly your

spend alert may not be received before

you reach your roaming limit

This service is not available to

purchase on self-care please call our

customer care line

You have used your service entitlement, you are now

blocked from the network…upsell not available at this time

Notifications are based on global

setting, no personalization allowed

Spend limits are set by the operator

for all subscribers, no user override

Swisscom Background

• 6.4m mobile customers

• ARPU ~€32

• 60%+ of phone sales are smartphones

• Market leader & global innovator

• Unique roaming market

– Switzerland borders 5 countries

– Unusually large % of subscribers can be roaming

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Swisscom Drivers

• Migrate from legacy IN to real-time service charging, new future charging platform for data roaming initially and then other services

• Break the chain on roaming (unexpected charges->disputes & escalations ->credits & care costs etc.), addressing the root cause

• Regulatory and political pressure to fix data roaming bill shock

• Deliver a best in class roaming experience with real-time visibility and customer controls to manage their spend

• Shift to a business model based on online digital interactions

7

Live solution

• Free access to Data Roaming Cockpit (self-care) on smartphone, tablet or PC

• Real-time display of costs incurred

• Current data package and expiry

• User set spend limits

8

http://www.swisscom.ch/en/residential/mobile/subscription-tariffs/tariffs-roaming-abroad/cockpit.html

Live solution (continued)

• Customer can opt-out of roaming to prevent unexpected charges

• SMS Notification limits can be personalized for monetary amounts

• Roaming can be set to only work with (cheaper) data packages, to avoid accidental per mb charges

9

http://www.swisscom.ch/en/residential/mobile/subscription-tariffs/tariffs-roaming-abroad/cockpit.html

Live solution (continued)

• Customer can see the available data packages

• One click on device purchase

• Customers receive notifications at 50% can automatically buy new packages up to a set limit

10http://www.swisscom.ch/en/residential/mobile/subscription-tariffs/tariffs-roaming-abroad/cockpit.html

Swisscom Architecture

SIS(Subcriber

Profile)

GGSN / SAE-GW & DPI

Gy = $ (Monetary) Gx = profile

Feedback

Loop

SGSN

MMERNC

ISG

PCRF

AMS(Mediation)

Online

Package Offer

Platform

Selfcare

Channels

Offline Charging

Events (CDR)

Real time Interface (Diameter) [ms]

Online Interface (near Real time) [s]

Offline Interface (Batch) [h]

BSS Layer

Control Layer

Network Layer

HLR

EAI

B4U Symphony …

Set Session

Bandwidth

Volume

countingThrottle

Bandwidth

Offer new

Package

Open

Bandwidth

Charge

offer

User starts

Session

User buys

package

Threshold

notify PCRF

OCS

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2

3

4

5

6

7

8

9

Legend

MATRIXX: Enabling the Digital Service Provider

Digital Service &

Engagement Channels

Data

Applications

Enforcement Points

GGSN / PGW / DPI

Data Plane

(IP Traffic)

Messaging

Gateway

CRM & Existing

Sales Channels

Log in to My Self-CareOther BSS

Systems

Concurrent requests

for usage balances

Differentiated Customer Experience

• Products & offers available

consistently across digital channels

• No provisioning delays for new

service requests & plan changes

• Real-time usage dashboards

• Instant Balance sharing & controls

• Intelligent upsell linked to real-time

balances & usage analytics

• Customers treated as an account

with multiple services Highly accurate

threshold notifications

Increasing volume of Quota requests &

Policy Actions (e.g. Shaping / Throttling)

Predictable Performance under load

• LTE and LTE Advanced consumption

patterns are bursty & unpredictable

• Digital services increase the volume

of concurrent requests on the OCS

• Quota management is highly

complex as network speeds exceed

40mbps

High frequency in-App

balance updates

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2

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Key drivers of load for DSP’s

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A platform that can handle the unpredictable production loads associated with LTE monetization

while allowing users to interact and configure their data experience in real-time

What our customer say

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.. The uniqueness of MATRIXX Software

is that it allows complex rating and

multiple updates to be applied with low

latency to customer balances and makes

these available in real time as devices are

consuming data.

…no other vendor lets us create

propositions and charge for all

services in real-time at the multi-

million volume levels we

require…They are way ahead of

the game...

…We believe the MATRIXX platform and technology

brings a radically innovative approach to the online

demands of an operator, providing the platform to

launch a new era in interaction with our customers.

MATRIXX Software

Thank You

oisin.oconnor@matrixxsw.comrobin.langdon@matrixxsw.com

11/7/2014