swinburne business degrees - marketing & tourism (open day 2010)
DESCRIPTION
Information about Swinburne's Marketing and Tourism Degrees offered by the Faculty of Higher Education LilydaleTRANSCRIPT
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Business DegreesFaculty of Higher Education, Lilydale
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Swinburne University of Technology 2
Faculty of Higher Education, Lilydale• Established in 1997• Multi-disciplinary, offering undergraduate and
postgraduate courses • Regional Bonus Scheme – 5 point ATAR bonusStudents:
> 2000 Undergraduate> 230 International> 150 Postgraduate> 50 Research > 2500 On-line
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Swinburne University of Technology 3
Lilydale campus• Friendly atmosphere• New student spaces• SSAA weekly activities• Modern, safe Student
Village• Ample free parking• Easy access to public
transport• Free night bus• Student Services
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Swinburne University of Technology 4
Why Business?• Provides students with skills and abilities pertinent to a
variety of professional careers
• Gives students a theoretical understanding of current developments in society and the workplace
• Enhances generic skills highly valued by employers and important for the development of the individual
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Business degreesBachelor of Business • (Marketing)• (Public Relations)• (Tourism Management)• (Tourism and Hospitality Management)*• Bachelor of Business / Social Science• Bachelor of Business / Bachelor of
Communication*• Bachelor of Design* / Bachelor of Business
* Students are required to study at Lilydale and Prahran campuses
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Business degreesBachelor of Business• (Accounting)• (Business Analysis)• (Finance)• (Human Resource Management)• (International Business)• (Management)
• Information session:> 12.45pm LA101
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Flexible degree structure
Professional
Major
16 Units +Co-Major
8 Units or
Minor
4 Units
Minor
4 Units
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BusinessProfessional Majors
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Swinburne University of Technology 9
Advertising• Advertising drives growth for businesses of all types and
sizes
• Understand the important role that advertising plays in the business environment
• Develop attention grabbing advertisements and advertising campaigns
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Career prospects & salaries• Public relations• Digital media publishing• Industrial relations• Event management
Average Graduate Salary $42,804*
* Source: mycareer.com.au, August 2010
• Communication• Journalism
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Swinburne University of Technology 11
Marketing• Learn business principles specific to marketing i.e. law,
accounting, management, economics, communication
• Focus on practical and project-based product management, events management and strategic marketing planning
• Professional recognition: AMI
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Career prospects & salaries• Brand management• Market research• Sales
Average Graduate Salary $47,126*
* Source: postgradmelbourne.com.au August 2010
• Public relations• Promotion
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Swinburne University of Technology 13
Public Relations• Focuses on protecting and advancing clients’ reputations
through effective communication
• Learn how PR supports strategic plans, communication planning and campaign development
• Develop communication and relationship building skills
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Career prospects & salaries• Public relations• Digital media publishing• Industrial relations• Event management
Average Graduate Salary $43,000*
* Source: graduateopportunities.com.au August 2010
• Communication• Journalism
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Swinburne University of Technology 15
Tourism Management• Gain a thorough understanding of business principles
specific to the tourism industry
• Develop an understanding of the nature, history and culture of tourism, and of the key role of communication in enhancing management of tourism organisations and destination regions
• Prepares graduates to operate in diverse environments
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Career prospects & salariesWork in public or private sector:
• Tourist resorts• Museums • National parks
Average Graduate Salary $42,500*
Sourced from mycareer.com.au August, 2010
• Airlines• Conference/receptions centres
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Swinburne University of Technology 17
Tourism & hospitality management
• 18 month pathway degree post completion of an Advanced Diploma of Hospitality Management
• Learn management skills with a specific tourism/hospitality focus
• Prepares graduates for entry into management roles in hospitality and tourism environments
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Career prospects & salariesWork in public or private sector:
• Hotels • Tourism bureaus • National parks
Average Graduate Salary $42,500*
* Sourced from mycareer.com.au August, 2010
• Airlines• Conference/receptions centres
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Swinburne University of Technology 19
Co-major’s & minors• Most professional majors are also available as a co-
major or a minor
• Minors also available in:
> Applied Statistics> Business and Society> Business Law> Business Studies> Economics> External Studies> Indigenous Studies
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Why Swinburne?
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Why Swinburne?• Industry-Based Learning* • Capstone Projects• Careers in the Curriculum • Study Tours, Study Abroad, Swinburne at Sarawak• Flexible degree structure, summer and winter terms• Guaranteed Entry Scheme
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*IBL is not available to international students due to visa restrictions, students should seek advice from their faculty for alternatives
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Scholarships• Dean’s Scholarship
> Students receive a full degree fee waiver, 2010 ATAR 88.9
• Study Lilydale Scholarship> International students only, 10% fee reduction for each
year of a single degree
• Others> Discipline specific - Vice Chancellor’s ATAR 97+> Demonstrated leadership> Shire of Yarra Ranges> Community involvement> Relocation etc
www.swinburne.edu.au/scholarships
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My Year 12 experience
• My subjects – what I studied• What courses was I considering?• Research
Swinburne University of Technology 23
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Transition to Uni Life
• Accepted into course• Positives and Negatives• Getting involved
Swinburne University of Technology 24
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Thank YouQuestions?