swimways 2013 catalog

13022 - Spring Float Recliner

with Canopy

13330 - Spring Float Recliner Duet

Spring Float Paddle Paws

13705 - Small

13700 - Large

Lounges13601 - Catalina Lounge

13406 - Newporter Elite Lounge

13674 - Elluna Lounge

Terra Sol™

13408 - Riviera Lounge

13405 - Monterey Side Table

Sonoma Chaise Lounge

13400 - Chocolate

13401 - Cream

Pool Décor17400 - ThermaSpring Solar Mat

17090 - Ocean Art Lotus

16686 - Singing Gondolier

17803 - Fruit Aflote Spa Pillow

Water Toys12807 - Flip Float

12031 - Gobble Gobble Guppies

17018 - Guppies

17035 - Guppies/Micros

Counter Display

12221 - Bubble Ring Blaster

12390 - Toypedo Max

12276 - Toypedo Original

12285 - Toypedo Revolution

12298 - Toypedo Bandits

12306 - Toypedo Lite Up Bandits

12269 - Submergibles

17115 - Rainbow Reef Fish

17075 - Rainbow Reef Turtles

17024 - Rainbow Reef Mini Fish

17043 - Rainbow Reef

Light-Up Lion Fish

12336 - Dive ‘N Glide Shark

12312 - Zoom Ray

12310 - Light-Up Beach Ball

12351 - Zip Pets

12327 - Froggerz

12810 - Monster Mask

12035 - Flood Force Water Cannon

12630 - Combo Blaster

12850 - Stream Shifter

12505 - Fairy Tails

12510 - Fairy Tails Boutique

12226 - Message Mirror

12230 - Sea Charms Dive Bandz

12450 - Submorphers

17040 - Battle Reef Micros

17200 - Battle Reef Shark

12004 - HydroHulls

12013 - Hydrovers

Disney® • Marvel®

Sun Canopy Baby Float

25139 - Cars

25083 - Disney Princess

25080 - Swimming Nemo & Squirt

25251 - Water Wobblies

28020 - 3D Swimmies

28003 - Swim Goggles

28015 - 3D Swim Ring

27036 - Marvel Kickboards

25082 - Disney Kickboards

28010 - Body Boards

28035 - Spring Float Kid’s Boat

25069 - Hop Ball

28021 - Character Masks

27070 - Marvel Swim Shorty

25152 - Sea Racer

27042 - Spider-Man Dive Characters

25117 - Cars Dive Characters

25010 - Disney Swim Shorty

25064 - Princess Dive Characters

25079 - Princess Water Dancers

25025 - Glitter Dive Wands

28052 - Hover Ball Sprinkler

28030 - Water Slide

28053 - Big Ball Sprinkler

Water Sports12265 - Poolside Basketball

12264 - Pro-Side Basketball

00381 - 2-in-1 Game

12210 - Pro Chip Spring Golf

12201 - Giant Spring Jam

00801 - Poolside Volleyball

Swim Steps™

11559 - Baby Spring Float Sun Canopy

Mommy & Me

11608 - Baby Spring Float


Assortment


Sun Canopy Assortment

11649 - Baby Spring Float Sun Canopy


Activity Center w/ Canopy

11875 - Sun Canopy Baby Boats

11045 - Swim Diaper

11622 - Tug Boat

00233 - Swim Sweater

11238 - Swim Vest

41040 - Sea Squirts Swim Assist - SM

41053 - Sea Squirts Swim Assist - MED

41066 - Sea Squirts Swim Assist - LG

00192 - Power Swimr - SM

00193 - Power Swimr - MED

00195 - Power Swimr - LG

Kids Flotation12315 - Pooligans

41000 - Sea Squirts PFD - SM

41014 - Sea Squirts PFD - MED

41027 - Sea Squirts PFD - LG

00056 - Soft Swimmies

13104 - Spring Float Kid’s Boat

Float13396 - Swim-Up Seat

Spring Float®

13138 - Spring Float SunDry Lounger

13139 - Spring Float SunDry

Lounger - Prints

13055 - Spring Float Papasan

13004 - Spring Float

13027 - Spring Float Graphic Prints

13058 - Spring Float Americana

13067 - Spring Float with Canopy

13017 - Spring Float SunSeat

13018 - Spring Float Recliner

13328 - Spring Float Recliner XL

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37-48

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Ready for an endless summer of sales?Dive into fun with SwimWays! We’ve been making water worshippers happy since 1994—and this year, we offer an exciting lineup of innovative pool toys, fun floats and awesome water games that will make this summer sweeter than ever.

Where there’s SwimWays, there’s fun—both for kids and their parents. For kids, we mean cool. But for parents, we offer quality and value, too. They know they can count on us to provide the safest products on the market, with added features like fabric-covered inflation and UV protection. And the fact that our kid-powered products can entertain for hours? Well, that’s just an added bonus!

Plus, we’re always discovering new ways to play in the water. Best-sellers like our Toypedo® have launched the new Toypedo® Max, the toy that transforms from straight shooter to twisty-turvy twirler. Our extensive consumer research shows that moms are looking for pool toys that offer more—whether it’s stretching new swim-ming skills, aiding in developmental learning, or sparking the imagination. We’re listening. Check out our 2013 catalog for proof: Fairy Tails™,Submorphers™, Bubble Ring Blaster™,Pooligans™ and our sweet Flip Float™ are all new!

Adults benefit from our innovation, too. The #1best-selling Spring Float® is back with awesome graphics that will really pop in-store. Love to lounge without getting wet? Try our new Spring Float® SunDry Lounger™ with stay-dry technology. And for more fun floating, our Swim-Up Seat™ goes from the pool to the patio and back again. The foam noodle has met its match!

Colors and decorations may sometimes vary from the pictures in this catalog. SwimWays and various product names, logos and certain product designs are protected under the trademark laws of the United States and worldwide. The products and packaging are protected by international copyright laws and various patents around the world. Infringers, copyists and design pirates will be prosecuted to the fullest extent of the law. SwimWays Corp., 5816 Ward Court, Virginia Beach, VA 23455 USA.

© 2012 SwimWays Corp. All rights reserved under the International, Universal and Pan American Copyright Conventions.

Printed on FSC certified 50% recycled with 25% post consumer fiber sheet.

FSC LOGO

table ofcontents

We’re also inventing new ways to makeretail sales easier for you. In 2012, we unveiledTeachMeToSwim.com, a popular new web-site dedicated to helping parents encourage alifelong love of the water. Our interactivecommunity is growing every day, withparents sharing advice and recommending Swim Steps™ products that really worked for theirfamilies. Link to it from your website!

Need more to celebrate? SwimWays was instrumental in creating a fantastic new holiday: National Learn to Swim Day! Held on the third Saturday of every May, it’s a great way to kick-off a summer of swimming. It’s also a smart publicrelations opportunity for stores like yours. Contact the local media, highlight your Swim Steps section, or host learn-to-swim events. It’s a great way to make sales sizzle.

Go ahead—dip your toe in the water with our 2013 catalog. And remember: As a SwimWays Select dealer partner, you have access to retail exclusives consumers can’t find at the big boxdiscounters—plus stellar customer service and products from our brand portfolio including Coop® and Kelsyus®. Together, we rule the pool!

we know h2o!™

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3-8

Dive into ouronline community!

11-12

13-18

visit us atwww.swimways.com

Independent Retailer Exclusive Items Highlighted in GREEN

swim

ste

ps 1

2 3

Strong swimming skills start with SwimSteps—1, 2, 3! the floats and swim training gear that parents have trusted for more than 40 years. Discover fish-finned swim assist vests in Swim Step 3 that kids really want to wear!

say hello to h20!

Scan to learn more!

Baby Spring Float™

Item #11608Comfort and convenience for baby and mom– the original best-seller!• Mesh play space for toys and splashing.• Dual inflation chambers and low seat enhance security.• Folds easily for storage in included carry bag.Ages: 9-24 mos.Case Pack: 6

Baby Spring Float™ AssortmentItem #11604All the features of the original Baby Spring Float in three styles.• Low seat provides secure center of gravity.• Three popular themes: Whale Spout, Hibiscus Flower and Sea Turtle.• Carry/storage bag included.Ages: 9-24 mos.Case Pack: 6 (2 of each style)

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/BabySpringFloat

Baby Spring Float Sun Canopy™—Mommy & MeItem #11559Our best-selling Baby Spring Float™—now upgraded for two!• Float together and make swimming more fun.• Our incredibly popular Baby Spring Float™— now with a detachable float rest for Mom.• Durable fabric-covered inflation with patented inner spring technology and removable canopy.• Use the Baby Spring Float alone, or attach Mom’s float ring. • Convenient carry tote included for storage and portability.Ages: 9-24 mos.Case Pack: 6 (3 of each style)

Swim Step 1 supports young children as they are introduced to the water, helping them stay comfortable and happy. “it’s my first time

iN the Pool”

swim step1

OVER 4,000 kiDSHELPED... and counting! 4


Activity Center with CanopyItem #11601Baby Spring Float introducesbaby to an engaging pool pal!All of the design features of the original, plus:• Adjustable, removable canopy offering UV protection.• Interactive play station with activities for every developmental stage.• Octopus arms hold toys baby can touch and activate: squeaker, rattle, stacking rings, teether and soft touch star.• Carry/storage bag included.Ages: 9-24 mos.Case Pack: 6

Swim Diaper™

Item #11045The perfect coordinating reusable swim diaper for the early Swim Steps.• Liner with fabric cover provides

reassuring protection against leaks.• Three styles: blue, pink and aqua.• Small: 6 mos., 13-18 lbs.• Medium: 12 mos., 18-22 lbs.• Large: 2T - 3T, 22-30 lbs.Case Pack: 12 (1 small of each style,2 medium of each style. 1 large of each style)

Baby Tug Boat™

Item #11622It’s baby at the helm in our top-of-the-line float.• This action-packed baby float is filled with play features, including a steering wheel that turns and bells that sound.• Easy-to-remove canopy.• Four-position adjustable seat grows with your child.• Convenient bottle holder.Ages: 9-24 mos.Case Pack: 1


Sun Canopy Assortment Item #11606All of the features of the popular Baby Spring Float Sun Canopy in three character styles!• Three popular themes: Turtle, Whale and Flower.• Two position, removable UV Canopy offers protection from

sun. Mesh sides provide visibility.• Carry/storage bag included.Ages: 9-24 mos.Case Pack: 6 (2 of each style)

Baby Spring Float™ Sun CanopyItem #11649• Turtle (only)Ages: 9-24 mos.Case Pack: 6

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/BabySpringFloat

Sun Canopy Baby Boat™

Item #11875Features the bright colors babies love, with the safety features and sun protection moms want!• Smart, removable UV canopy shades a baby’s delicate skin.• Wide circumference and fun wings enhance stability.• Sits low in the water, with a comfortable and secure seat. • Features heavy-duty PVC welds for added peace of mind.Ages: 9-24 mos.Case Pack: 6 (3 of each style)

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Swim Sweater™

Item #00233Asked for by name, Swim Sweater helpskids explore the water with confidence!• Stable, circular torso design rides high on child’s chest for extra stability.• Perfect for use during potty training.• Two pre-swimming positions.• Sun sleeves add extra UV protection.• Three styles: blue/aqua, purple/pink, and lime/orange.Ages: 2-4Case Pack: 6 (2 of each style)

Swim Vest™

Item #11238Contemporary style in a great pre-swim aid for kids and parents.• Sturdy foam inserts provide balanced flotation.• Front zipper with safety closure for easy on and off.• Three styles: blue/aqua, purple/pink, and lime/orange.Ages: 2-4Case Pack: 6 (2 of each style)

Sea Squirts™ Swim Assist VestItem #41040—SmallItem #41053—MediumItem #41066—LargeFinally—a swim vest kids will actually want to wear!• Flexible back fin makes the vest a lot more fun to wear.• Smart buoyancy technology helps kids achieve proper swimming position—and gives them greater control and stability.• Three flotation pads are easily removed by parents, helping kids gradually gain confidence in water.• Totally comfortable, thanks to quality neoprene, a heavy-duty zipper and a breathable fabric liner.• Four fun styles, each in three sizes – Orca, Pink Dolphin, Blue Dolphin and Clown Fish.Case Pack: 4

SmallItem #00192Give confidence to theyoungest swimmers!Ages: 2-3(Approx. 20-35 lbs.)Case Pack: 6(2 of each style)

MediumItem #00193Perfect for kids who are ready to swim!Ages: 3-6(Approx. 35-55 lbs.)Case Pack: 6(2 of each style)

LargeItem #00195Sized just right for older kids.Ages: 6-9(Approx. 55-80 lbs.)Case Pack: 6(2 of each style)

Power Swimr™ SystemEverything parents need to teach their children swimming skills!• Graduated flotation advances swimming ability at the child’s own pace.• Hidden pockets keep flotation pads secure.• Adjustable cords help create a snug fit and keep kids feeling confident.• Styles in all three colorways: pink/purple, blue/aqua, and orange/aqua.

Swim Step 2 provides support while children learn to balance and paddle – important pre-swimming skills. “i’m ReaDy to

paddle and splash”

swim step2

Swim Step 3’s graduated support gives parentsa swim trainingsystem – all thetools kids need to feel empowered in the water. “teach me to swim

so we caN play together”

swim step3

7

All rights reserved. ® and ™ designate U.S. trademarks of SwimWays Corp. This Product is covered by Patents: Patents.SwimWays.com/SeaSquirts

Spring Float® Kid’s Boat™

Item #13104All the great features of the Spring Float —designed specially for kids!• Springs open for instant fun! • Contoured inflatable and sturdy handles are perfect for the way kids play.• Mesh interior is cool and comfortable.• Carry/storage bag included.• Four assorted colors: blue, pink, orange, lime.Ages: 5+Case Pack: 6 (2 blue, 1 pink, 1 orange, 2 green)

Soft Swimmies™

Item #00056Soft, high-quality polyester fabricwon’t stick to skin.• Safety features include dual inflation chambers and child safety valves.Ages: 3-5Case Pack: 12(4 of each style)

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kids flotationthan by bringing best friends to the pool. New Pooligans provide sea creature flotation for added security and poolside comfort. The true standout introduction for 2013 – the Sea Squirts PFD. U.S. Coast Guard approved flotation for days in the pool, lake or on a boat.

what better way to buildswimmiNg coNfiDeNce

Sea Squirts™ PFD Life JacketItem #41000—SmallItem #41014—MediumItem #41027—LargeOur popular personal flotationdevice combines safety and style.• Parents love the safety features; kids love looking cool.• U.S. Coast Guard approved PFD.• Cool, contemporary design that kids will love to wear with quality neoprene cover, heavy-duty zipper and inner liner. • Four fun styles: Blue Dolphin, Pink Dolphin, Orca and alternating Purple or Yellow Tang. Case Pack: 4

All rights reserved. ® and ™ designate U.S. trademarks of SwimWays Corp. This Product is covered by Patents: Patents.SwimWays.com/SeaSquirts

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/SpringFloat

Pooligans™

#12315Because they should alwaysswim with a buddy!• Sweet, huggable plush toys with buoyant flotation.• Fun as a float; perfect for poolside comfort.• Anti-microbial with quick-dry outer fabric and stuffing.• Four fun styles—dolphin, penguin, polar bear, and shark.• Ages 4+Case Pack: 6 in a PDQ

Scan to learn more!

floatSwim-Up Seat™

#13396 Introducing a fun new way to float!• In the water or by the pool, it’s a comfy way to chill.• Great for conversations—sit in the water and float chest-deep.• Prevents poolside wear-and-tear on bathing suit bottoms.• Contoured, lightweight and built from material that is nearly unbreakable.• Perfect buoyancy for adults up to 250 pounds.• Nests easily for smart, stylish merchandising in PDQ display.• Case Pack: 4 (2 blue/2 yellow)Patent Pending

the Swim-Up Seat is the new must-have for every pool!move oveR noodles –

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the # 1 selling lineof durable floats

sprin

gflo

at

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents:

Patents.SwimWays.com/SpringFloat

Spring Float® Papasan™

Item #13055The Most Comfortable Float Ever! • Soothing mesh, papasan- style seat provides the ultimate in comfort and easy conversation.• Perfect for the ocean, lakes, rivers and pools.• Jet Valve™ inflates-deflates easily.• Carry/storage bag included.• Three assorted colors: lime/blue, white/blue and red/aqua. Case Pack: 6 (2 of each style)

Spring Float® SunDryLounger™ Prints#13139The new Spring Float SunDry Lounger in eye-popping, made-for-summer prints.• Consumers rate SunDry Lounger™ an A+!• Carry/Storage bag included.Case Pack: 6 (2 pink hibiscus / 2 green palm / 2 yellow sun)

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Scan to see twist and fold video!

Spring Float® SunDry Lounger™

#13138Consumers rate the new Spring FloatSunDry Lounger an A+!*• Total comfort—the only Spring Float with full body flotation covered in soft, durable mesh.• Patented Inner Spring Technology adds exceptional durability and balance.• Jet Valve™ technology inflates and deflates easily.• Twists and folds easily for portability and storage.• Carry/Storage bag included. Case Pack: 6 (2 blue/2 green/1 yellow/1 pink)*Based on results of a quantitive consumer reasearch study.

Spring Float® with CanopyItem #13067The Original Spring Float now with removable canopy!• Includes all of the features of the Original Spring Float. • Twist-and-fold canopy provides UV protection.• Float dimensions are 66” x 40”. Case Pack: 6

Spring Float® SunSeat™

Item #13017The best floating chair for chatting with friends in the pool, lake or ocean.• All the convenience of a Spring Float in a sit-up style.• Cup holder included.Case Pack: 6


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Scan to see commercial!

Spring Float® AmericanaItem #13058Celebrate the summer with the newpatriotic Spring Float!• Springs open—springs closed—instantly!• Jet Valve™ technology inflates and deflates easily.• Folds quickly and easily with patented twist-and-fold Spring Float technology.• Carry/storage bag included.Case Pack: 6

Spring Float® Graphic PrintsItem #13027Lighten the mood with fun, flirty florals and beach prints.• Carry/storage bag included.Case Pack: 6 (1 of each style)

Spring Float® Item #13004The Most Comfortable Float Ever! • Springs open—Springs closed—Instantly!• Jet Valve™ inflates/deflates easily. • Soothing mesh cradles body contours in total comfort.• 66” x 40” lounge is the perfect size for everyone.• Carry/storage bag included.• 6 assorted colors: blue/aqua, pink/aqua, lime/blue, white/blue aqua/blue and red/aqua.Case Pack: 6 (1 of each style)

Spring Float® ReclinerItem #13018Offering all the best comfort features of the Spring Float® line!• Jet Valve™ technology inflates/deflates easily.• Includes soothing mesh seat, backrest, headrest, cup holder and ottoman.• Three assorted colors: blue/aqua, white/blue and sea green/blue.Case Pack: 6 (2 of each style)

Spring Float® Paddle Paws™

#13705 small (0-65 lbs) / #13700 large (65 lbs and up) Forget the dog paddle. Now man’s best friend can cool off in style!• Our best-selling pool float—now designed specially for dogs.• Paw- and claw-friendly, with heavy-duty reinforced construction.• Jet Valve™ technology inflates/deflates quickly and easily.• Springs open and closed instantly.• Two sizes accommodate both small and large dogs.Case Pack: 4(Single Style)

Spring Float® Recliner Duet™

Item #13330All the features of the top-of-the-lineSpring Float Recliner—now for two!• Doubles up on comfort features: 2 backrests, 2 headrests, 2 cup holders and 2 ottomans.• Jet Valve™ technology inflates and deflates easily.• Folds quickly and easily with patented twist-and-fold Spring Float technology.Case Pack: 4


Spring Float® Recliner XL™

Item #13328More comfort than ever in our largestSpring Float Recliner.• 20% larger than the original Spring Float Recliner—supports up to 300lbs.• Offers more legroom, a wider seating area and beefier inflation.• Features our largest headrest, as well as integrated ottoman and cup holder.Case Pack: 4

0-65 lbs

65 lbs & Up

18Spring Float® Reclinerwith Canopy™

Item #13022The luxurious Spring Float Reclinerfeatures removable canopy. • Includes soothing mesh seat, backrest, headrest, cup holder and ottoman.• Sunshade canopy adds the right touch of shade and UV protection.• Jet Valve™ technology inflates/deflates easily.Case Pack: 6

Make your Lounge selection the most comfortable seat in the house. Top-of-the-line pool Lounges from SwimWays offer the most preferred features, including padded beds and pillows in contemporary designs.

Catalina™

Item #13601• Fade resistant, suede-like lounge bed. • Inflatable head and foot rests provide personalized support. • Fold-away footrest for easy entry. • Rust-proof aluminum frame.• Two built-in cup holders. Case Pack: 1

Newporter® EliteItem #13406• Sling-style lounge bed offers maximum comfort and stability in the pool. • Frame is constructed of rust-proof aluminum.• Padded pillow provides extra support.• Backrest can be situated in either upright or reclined position.• Framed footrest provides full leg support.• Two built-in cup holders included.Case Pack: 1

Elluna™

Item #13674The revolutionary elliptical loungedesign with mesh bed that contourswith the frame.• The S-Contour style bed is adorned with a simple fish imprint and complementing pontoons.• Breathable Textilene® mesh fabric bed.• Lightweight aluminum frame.• Oversized, adjustable headrest pillow.• Two integrated drink holders.Case Pack: 1

loungestotal RelaxatioN

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Riviera Chaise Lounge™

Item #13408• Durable all-weather construction.• Breathable, weather-proof mesh bed.• Rust-proof aluminum frame.• Elegant rattan styling.• Easy to assemble.Case Pack: 1

terrasola collectioNof furniture that floats™

Monterey Side Table™

Item #13405Deluxe addition for the Terra Solcollection of furniture that floats.• All-weather side table that coordinates with Riviera and Sonoma lounge line.• Deluxe patio side table that converts to floating pool bar in seconds.• Includes 4 cup holders.• High end wicker styling.Case Pack: 1

Sonoma Chaise Lounge™

Item #13400 (chocolate)Item #13401 (cream)• Durable all-weather construction.• Elegant rattan styling.• Folds down for portability and storage.• Fully assembled and ready to use.Case Pack: 1

Flip the top to use in the pool!

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Scan to see theproduct in action!

Pool owNeRs say they love having a pool because it adds beauty to their backyard and provides great family entertainment.

ThermaSpring Solar Mat™

Item #17400Warms up the pool while keeping heating costs down!• Twist-and-fold spring technology in easy-to-use solar panels that reduce evaporation.• Attractive styling that coordinates with most backyard décor.• Portable, convenient and stylish – great for any size pool.• Size is 65.5” L x 37.5” W (inflated dimensions)Case pack: 6

décorSinging Gondolier™

Item #16686The magic and romance of Venice for the pool!• A Venetian gondola and gondolier designed to amuse and entertain.• Plays three authentic Italian songs – perfect for dinner party entertainment.• Motorized boat moves around the pool.• Light-up feature for nighttime use.• 15” long, 10” high.• “Try Me” packaging.Case Pack: 2(Requires 4 AA batteries, 3 included for demo)

Fruit Aflote™ Spa PillowItem #17803A refreshing slice of summer fun!• Two mouth-watering styles—lime and orange.• Foam-bead filling conforms to head, neck and shoulders.• Polyester covers love to get wet.• Water-resistant, colorfast and won’t fade.• Perfect for spa, pool, patio and beach.• PDQ display shipper included.Case Pack: 9 (5 orange, 4 lime)

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Ocean Art Lotus™

Item #17090• A 2-pack collection of beautiful floating flowers that flow softly through the color spectrum of light.• Water resistant battery compartment for worry-free use. Case Pack: 6(Requires 3AAA batteries, not included)

All rights reserved. ® and ™ designate U.S. trademarks of SwimWays Corp. This Product is covered by Patents: Patents.SwimWays.com/ThermaSpring

With an unparalleled range of balls and boats, water blasters, swim toys and dive games, SwimWays keeps the fun flowing all summer long. Swim tough with Submorphers, Toypedo Max and Bubble Ring Blaster. They are all new for 2013!

make water even more woNDeRful!

wat

er t

oys

4

Rainbow Reef®

Counter DisplayItem #17035An exciting way to merchandise the Rainbow Reef Guppies and Micros.• Innovative porthole shelf display with see-through window.• Holds 36 assorted Guppies and Micros. 16 Guppies, 12 Sharks, 8 Dolphins.Ages: 4+Case Pack: 1(No batteries required)

Rainbow Reef® Guppies™

Item #17018Pull the string and watchthese Guppies go! • Great for the pool or bathtub! • Available in eight styles.Ages: 4+Case Pack: 18(No batteries required)

Gobble Gobble Guppies™

Item #12031This hungry shark has one thing on his mindand on the menu! • Squeeze the trigger to open the shark’s mouth, then try to gobble all the guppies.• New swimmers catch guppies as quickly as they can.• Includes one shark and five floating guppies.Ages: 2+Case Pack: 6

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/RainbowReef

Flip Float™

#12807There’s more to this tugboatthan meets the eye.• Tots can transform the boat into a whale with a splash.• Beginning counting and alphabet for developmental learning.• Watch the whale spout bubbles as it’s submerged.• Fun element of surprise kids love to watch over and over.Ages: 18 months+Case Pack: 6

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Toypedo® Bandits™

Item #12298Half the size of the Original Toypedo but just as much fun! • Glides up to 20 feet!• Brightly colored, numbered point values enhance game play.• Doubles as a dive toy! Ages: 5+Case Pack: 12

Toypedo® Revolution™

Item #12285Our incredibly popular Toypedo®

in a cool style!• Tilted fins make the Toypedo twist and turn in the water as it glides up to 30 feet.• Liquid inside spins and flows with eye-catching glitter.Ages: 5+Case Pack: 6

Toypedo® Lite-Up Bandits™

Item #12306Catch them while they are still flashing! • Glides underwater up to 20 feet!• Features “Try me!” impact activated package with four brightly colored Bandits.• Great for pool or bathtub! Ages: 5+Case Pack: 12

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents: Patents.SwimWays.com/Toypedo

Toypedo® OriginalItem #12276Amazing hydrodynamic design!• Glides underwater up to 30 feet!• Available in three styles.Ages: 5+Case Pack: 6

Submergibles™

Item #12269A dive game with Adjustable Depth Technology!• Players adjust the Submergibles to float, sink and even suspend in between.• Two color styles in every set: green/blue, yellow/red.• Knobby grip pattern is easier to grab.Ages: 5+Case Pack: 6

Bubble Ring Blaster™

Item #12221Discover a blast of summer fun with big bubble rings!• Scientifically advanced pool toy launches powerful bubble rings.• Squeeze the handles and watch bubble rings magically appear.• Creates up to 20 bubble rings without having to surface.• How far will your bubble go? It’s a great game for kids and adults.Ages: 5+Case Pack: 6

Toypedo® MaxItem #12390It’s the top-performing pool toy of all time—now with a twist!• New interchangeable Toypedo® lets you control the trajectory with two different tails.• One tail creates twisting action, the other tail creates crazy 90 degree turns.• The ultimate performance for below-surface play.Ages: 5+Case Pack: 6All rights reserved. ® and ™designate U.S. trademarks ofSwimways Corp. This Product iscovered by Patents:Patents.SwimWays.com/Toypedo

Scan to learn more!

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Rainbow Reef® FishItem #17115The original swimming fish withpool party styleAges: 5+Case Pack: 6 (2 of each style)(Requires 2 AAA batteries, not included)

Rainbow Reef® TurtlesItem #17075Realistic swimming actionwith bobbing heads!Ages: 5+Case Pack: 6 (2 of each style)(Requires 2 AAA batteries, not included)

Rainbow Reef® Mini Fish™

Item #17024Real-life swimming action – in anadorable size. • Three colorful fish included.Ages: 5+Case Pack: 6 (2 of each style)(Requires 2 AAA batteries, not included)

Scan to see commercial!

Rainbow Reef®

Light-Up Lion Fish™

Item #17043One of the most beautifuland exotic species of the deep!• A unique nighttime swimming fish features light-up eyes and fins.• Light-up, free-flowing fins accentuate realistic swimming action. Ages: 5+Case Pack: 6(Requires 2 AA batteries, not included)


Dive N’ Glide Shark™

Item #12336This fearsome creature movesthrough the water just likea real shark.• Watch it dive through the deep, then glide to the surface.• Kid-powered play for hours of fun.• Swims up to 20 feet underwater.Ages 5+Case Pack: 6All rights reserved. ® and ™ designate U.S. trademarks ofSwimways Corp. This Product is covered byPatents: Patents.SwimWays.com/Divenglide

Zoom Ray™ Item #12312Sleek and stealthy, it’s anunderwater stunt toy!• Wind the propeller to make it glide underwater up to 20 ft!• Adjust the wing props for dynamic barrel roll action.• Glides through the water just like a real manta ray.Ages: 5+Case Pack: 6 (3 of each style)Patent Pending

Light-Up Beach Ball™

Item #12310Nighttime comes alive withbeach ball fun!• Impact-activated, the Light-Up Beach Ball flashes red, blue and green!• Superbright LEDs.Ages: 3+Case Pack: 12(Batteries included)

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Monster Mask™ Item #12810Masquerade as a monsterfrom the deep! • Kids can have fun role-playing— even in the water. • See-through scrim lets kids see out while everyone else sees a creepy monster!• One size fits all.Ages: 3+Case Pack: 6 (3 of each style)

Zip Pets™

Item #12351Zip Pets swim, zip and flip!• Miniature, motorized characters zoom in the water.• Simple pop-open battery installation—no tools required.Ages: 5+Case Pack: 12 (4 of each style)(Requires 1 AA battery, not included)

Froggerz™

Item #12327These speedy froggie boarders are perfect for the pool!• A slingshot sends these froggies flying across the water.• Ready, set, go! These rad racers will skip up to 30 feet.• Featuring three cool surfer designs kids will love to collect.Ages: 5+Case Pack: 6 (2 of each style)

Combo Blaster™ Item #12630Awesome water shooterand ball launcher—it’stwo toys in one! • This super shooter launches water or plastic balls up to 30 feet.• Gives kids more ways to play; more value for parents.• 3 balls included.Ages: 5+Case Pack: 6

Stream Shifter™

Item #12850Twist the nozzle and change up the stream!• Three water spray actions in one – stream, jet and shower.• Heavy-duty PVC construction lasts longer than foam noodle shooters.• Shoots up to 30 feet.Ages: 5+Case Pack: 6

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Flood Force Water Cannon™

Item #12035Kids crank up the adventure with ouraward-winning super shooter!• Continuous shooting action makes water wars more exciting.• Turn the crank to draw water from the pool—endless water means endless fun!• Cap off the reservoir to launch a backyard attack.Ages: 4+Case Pack: 6Patent Pending

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Sea Charms Dive Bandz™

Item #12230Cool and collectible, it’s fashion jewelry that doublesas a dive toy – created just for girls!• Stylish stretchy bracelets come in 12 bright shapes.• Colorful charms for mix-and-match style.• Three styles in each pack— wear them all or trade with friends.Ages: 4+Case Pack: 12

Fairy Tails™

Item #12505Our best-selling fairy girlsnow transform from fairies with legs into magical mermaids.• Magically changes colors! The mermaid tail changes colors in the sun and back again in cooler water.• Includes a cool comb for creating new hairstyles.Ages: 4+Case Pack: 12 (6 different styles)

Fairy Tails Boutique™

Item #12510The best-selling Fairy Tails now come with a color-changing mermaid tail and ball gown.• Her interchangeable mermaid tail and ball gown change colors in the sun and back again in cooler water.• Includes a cool comb for creating new hairstyles.Ages: 4+Case Pack: 12 (6 different styles)

Message Mirror™

Item #12226 Girls will soon discover the excitement of secret messages!• A cool underwater mirror and message board in one.• Perfect for checking out silly faces and underwater hairstyles.• Liquid glitter sparkles inside the magic pen.Ages: 4+Case Pack: 6

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Battle Reef™ Micros™ Item #17040 These funky fish are guaranteed to get a grin. • Small in size with a comically big bite.• Pull-string power is perfect for the pool or bathtub.• Three brightly colored styles.Ages: 4+Case Pack: 15 (5 of each style)(No batteries required)

Battle Reef™ SharkItem #17200Watch out! These tough sharksare the terrors of the deep.• Two aggressive designs for a look boys love.• Menacing jaw and teeth.• High speed swimming action. Ages: 5+Case Pack: 6 (2 of each style)(Requires 2 AA batteries, not included)

Submorphers™

Item #12450 Fierce fighting robots transform into stealthy submarines!• The ultimate fighting machine—on land or in the water.• Articulating, high-tech robots transform into submarines.• Launch the submarine under-water, or watch it glide along the surface.• Kid-powered, imaginative fun.Ages: 5+Case Pack: 6 (3 red, 3 blue)

Hydrovers™

Item #12013Kick fun into overdrive with these new monster trucks built for land and sea action!• Awesome all-wheel action for outstanding water play in pools, ponds and puddles.• From the pool to the playground— Hydrovers™ go everywhere.• Battery-powered motor propels the truck through water.• Free-wheeling action on the dirt.• Two different monster truck styles in the assortment.Ages: 5+Case Pack: 4 (2 of each style)(Requires 2 AA battery, not included)

36HydroHulls™

Item #12004High-powered racing boats are a fast blast of liquid adrenaline!• One easy pull powers a high-speed launch.• Specially designed for aerodynamic action.• Featuring bright, intense graphics for added collectability.• Three different boat styles.Ages: 5+Case Pack: 6 (2 of each style)


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Sun Canopy Baby Float™ Cars #25139Disney Princess #25083Character themed float helps baby get comfortable in the water, while offering the security features of the SwimWays Swim Steps product line.• Built-in adjustable sunshade protects baby’s delicate skin.• Heavy-duty vinyl construction and safety valve enhance security. Ages: 9-24 mos.Case Pack: 6

Disney Water Wobblies™

Item #25251Watch them wiggle and jiggle in the pool!• A pre-school play toy for the pool. • Wobblies include: Mickey, Minnie, Tigger, Pooh, Mike and Sully.Ages: 18 Months +Case Pack: 6 (1 of each style)

Swimming Nemo™ & Swimming Squirt™

Item #25080Nemo™ and Squirt™ of Finding Nemo™ come to life withthe original patented features of Rainbow Reef.®• Real-life swimming action.Ages: 5+Case Pack: 6 (3 of each style)(Requires 2 AAA batteries, not included)

All rights reserved. ® and ™ designate U.S.trademarks of Swimways Corp. This Product iscovered by Patents:Patents.SwimWays.com/RainbowReef

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Our exclusive partnership with Disney® and Marvel® brings you pool toys and floats featuring classic properties like Disney Princess and Disney Fairies—plus the heroes from smash summer blockbusters Iron Man 3 on May 3, 2013 and Monsters University on June 21, 2013.

looking for actioN PackeD sales?

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3-D Swimmies™

Item #28020Innovative 3-D Swimmies bring Disneyand Marvel characters to life! • Two-layered 3-D graphics tell the story of Disney Princess, Spider-Man, Iron Man and Monsters Inc.• Includes dual air chambers and safety valves for added security.Ages: 3-5Case Pack: 12 (3 of each style)

3-D Swim Ring™

Item #28015Two-layered 3-D graphics bring the Disney and Marvel characters to life!• Swim Ring assortment includes: Disney Princess, Monsters Inc, Iron Man and Spider-Man.• Heavy-duty vinyl construction.Ages: 3-5Case Pack: 12 (3 of each style)

Swim Goggles™

Item #28003Soft construction and water-tight seal.• Adjustable head strap.• One size fits all.• Marvel Designs feature: Iron Man and Spider-Man.• Disney Designs feature: Ariel, Disney Fairies, Monsters Inc, Finding Nemo and Cars.Ages: 3+Case Pack: 18(2 each of Iron Man, Nemo and Fairies • 3 each ofSpider-Man, Monsters Inc, Cars and Ariel)

Spring Float® Kid’s Boat™ Item #28035The popular Spring Float Kid’s Boat, now with bright, bold Disney and Marvel graphics.• Contoured, fabric-covered inflatable boat with sturdy handles and mesh bed.• Includes a re-useable mesh carry bag.• Designs feature Fairies, Spider-Man and Cars.

Ages: 5+Case Pack: 6 (3 Disney Fairies, 2 Spider-Man and 1 Cars)

Kickboard™

Disney Item #25082Marvel Item #27036Kids can race around the pool with their favorite Disney and Marvel characters. • Full-size kickboard with sturdy, buoyant foam and high-intensity character graphics.• Marvel designs feature: Spider-Man, Marvel Heroes and Iron Man.• Disney designs feature Cars, Ariel, and Monsters Inc.Ages: 5+Case Pack: 6 (Marvel - 2 of each style • Disney - 1 Cars, 2 Ariel, 3 Monsters Inc)

Body Board™ Item #28010Full-size body board with popular Disney and Marvel characters!• Rigid fiberclad construction and vivid high intensity graphics. • Swim leash included. • Character themes include: Disney Fairies, Monsters Inc, Iron Man and Spider-Man. Ages: 5+Case Pack: 6 (2 Fairies, 1 Monsters Inc, 2 Iron Man and 1 Spider-Man)


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Character Mask™

Item #28021Super heroes dive into the deep endwith these super cool dive masks!• See-through scrim lets kids see out while everyone else sees the character. • One size fits all with adjustable strap. • Characters include: Iron Man, Hulk, Wolverine, Spider-Man and Sully.Ages: 3+Case Pack: 6 (1 Iron Man 3, 1 Spider-Man,2 Hulk, 1 Wolverine,1 Sully)

Deluxe Swim Shorty™

Marvel Item #27070• Secure flotation and comfortable fit keep little swimmers confident while they engage in imaginative roleplay.• Two-piece construction with separate swim trunks.• Fade-resistant fabric offers UV protection.• Marvel designs feature Iron Man, Spider-Man, Hulk and Wolverine.Ages: Small/Medium 2-3 years Medium/Large 3-4 yearsCase Pack: 6 Iron Man: 1 M/L Spider-Man: 1 S/M, 1 M/L Hulk: 1 S/M, 1 M/L Wolverine: 1 S/M

Hop Ball™

Item #25069 Fun is only a hop away with this Mike Wazowski bounce ball!• Stretch and release! Watch Mike slingshot across the pool’s surface.• Springy PVC bounces on land, too.• Ages: 4+• Case Pack: 6

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Dive Characters™

Item #25117 CarsFavorite Disney Carscharacters that are fun to collect.• Play action in and out of the pool.• Bubble trail as they sink.• Soft and flexible design.• Three characters per package. Cars collection features: Lightning McQueen, Mater and Finn McMissile.Ages: 5+Case Pack: 6

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Dive Characters™

Item #27042 Spider-ManFavorite Marvelcharacters are fun to collect.• Play action in and out of the pool.• Soft and flexible design.• Three characters per package. Two Spider-Man and Lizard poses in these exclusive Amazing Spider-Man dive characters.Ages: 5+Case Pack: 6

Sea Racer™

Item #25152 Every child’s favorite cars,Lightning McQueen and FinnMcMissile, zoom across the water!• Battery-powered motor with high-speed action. Ages: 5+Case Pack: 6 (3 of each style)Requires 2AA batteries (not included)

Princess Water Dancers™

Item #25079Girls will love spinning and dancing in the water with their favorite Disney Princess.• Features popular Disney Princess characters.• Twist the Princess’ legs to wind up, then watch her spin in the water.• Girl-powered action for hours of fun play.Ages: 5+Case Pack: 6 (2 Ariel, 2 Cinderella, 1 Rapunzel, 1 Belle)

Glitter Dive Wands™

Item #25025Dive sticks get a touch ofmagic – and floatinggirly glitter!• Fun to play with in and out of the pool.• Dive collection includes Cinderella, Ariel, and Belle.• Three in every pack.Ages: 5+Case Pack: 6

Deluxe Swim Shorty™

Disney Item #25010• Secure flotation and comfortable fit keep little swimmers confident while they engage in imaginative roleplay.• Fade-resistant fabric offers UV protection.• Disney designs feature Ariel, Minnie Mouse

and Cinderella.Ages - Small/Medium 2-3 years Medium/Large 3-4 yearsCase Pack: 6 (1 of each style and size)

Dive Characters™

Item #25064 Disney PrincessFavorite Disney characters are fun to collect.• Play action in and out of the pool.• Soft and flexible design.• Three characters per package. Disney Princess collection features: Cinderella Ariel, and Belle.Ages: 5+Case Pack: 6

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Big Ball Sprinkler™

Item #28053Gigantic sprinkler ball rolls and sprays for big time play!• HUGE ball with dynamic sprinkler action. • Heavy-duty PVC construction. • Character themes include Ariel, Cars, Iron Man & Monsters Inc. Ages: 3+Case Pack: 4 (1 of each style)

Water Slide™

Item #28030Ready, set, splash to the finish!• 15 foot water slide with sprinkler spray feature. • Splash zone at the finish. • Heavy-duty PVC construction. • Character themes include Ariel, Cars, Iron Man and Spider-Man. Ages: 5-12 years.Case Pack: 6 (2 Ariel, 1 Cars,1 Iron Man 3 and 2 Spider-Man)

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Hover Ball Sprinkler™

Item #28052Catch and grab the hoveringcharacter beach balland get all wet!• Patented new sprinkler design will capture the hearts of kids everywhere! • Uniquely designed funnel shape fountain magically spins ball in mid air. • Styles include: Monsters Inc, Disney Princess and Iron Man.Ages: 3+Case Pack: 6 (3 of each style)

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents:Patents.SwimWays.com/HoverBallSprinkler

Giant Spring Jam™

Item #12201 A giant slam dunk for the pool!• Make a splash with brightly colored giant basketball goal and basketball.• Patented spring technology and simple inflation make setup and storage a snap.• Convenient carry/storage bag included.Ages: 5+Case Pack: 6

All rights reserved. ® and ™ designate U.S. trademarks of Swimways Corp. This Product is covered by Patents:Patents.SwimWays.com/SpringJam

water sports

Bring a little friendly competition to the pool with SwimWays’ pro-style water sports sets.

ReaDy, set, sPlash!

2-in-1 Game™

Item #00381The two most popular poolgames in one! • No tools required for assembly.• Two heavy-duty bases and arms enhance quality and security.• Durable volleyball net spans up to 24 feet.• Pro-style basketball and volleyball included.Ages: 6+Case Pack: 1

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Poolside Basketball™

Item #12265The perfect companion toPoolside Volleyball!• No tools required for assembly.• Extra-large backboard and base for maximum stability during play.• Pro-style basketball included.• Built-in ball rest.Ages: 6+Case Pack: 1

Pro-Chip Spring Golf™

Item #12210The 18th hole for the pool!• Portable floating practice green.• 66” x 40” twist-and-fold floating green. • Opens and closes with a flip of the wrist. • Game includes: 1 floating golf green, 12 adhesive stick golf balls (3 red, 3 orange, 3 yellow, 3 blue), 12” x 24” chipping pad and 1 moveable 18th hole flag.• Carry/storage bag included.Ages: 15+Case Pack: 6(Golf club not included)All rights reserved. ® and ™ designate U.S.trademarks of Swimways Corp. This Product iscovered by Patents: Patents.SwimWays.com/ProChipGolf

Poolside Volleyball™ Item #00801Serve, set and spike in the pool! • Two heavy-duty bases fill with water or sand for stability.• Durable net spans up to 24 feet.• Pro-style volleyball included!• No tools required for assembly.Ages: 6+Case Pack: 1

Pro Side Basketball™

Item #12264For real sports enthusiasts, our hoop is a slam-dunk success.• Besides swimming, basketball is the #1 pool sport—a must for every pool!• Features strong, durable construction that customers appreciate. • Deluxe basketball goal features 16” metal rim with nylon net.• Heavy-duty base fills with water or sand for added stability.• Includes internal backboard light for night play.• Pro-style basketball included.Ages 6+Case Pack: 1

Toy Specialty, Gift,Resort & Toy Distributors

Arlene Oom & Co.Phone: 425.747.5218Toll Free: 800.228.5218Fax: 425.649.0422

Choices for ChildrenPhone: 214.651.7700Fax: 214.761.5663

CJ Agencies(Manitoba to British Columbia)Toll Free: 866.298.7320Fax: 204.255.6411(Quebec and Eastern Canada)Phone: 450.965.1306

Francois Portelance Agency (Toronto and Eastern Ontario)Phone: 416.580.1594Fax: 416.223.7908

Ketz & AssociatesPhone: 952.932.7148Toll Free: 800.232.7148Fax: 952.932.7147

North Atlantic SalesAssociatesPhone: 508.822.6234Fax: 508.824.3564

Reingold & AssociatesPhone: 425.557.3700Toll Free: 888.861.8444Fax: 425.557.2880

RP Toys Ltd.(Key Accounts only)Phone: 905.206.0083Fax: 905.206.0037

GroceryNew Generation MarketingPhone: 732.863.5650Fax: 732.863.5658

InternationalPlease Contact:SwimWays CorporationPhone: 757.460.1156Toll Free: 800.889.7946Fax: 757.464.9281

Proud Sales & Marketing (Ontario)Phone: 905.934.8022Fax: 905.934.1704

Rep Force OnePhone: 336.665.9999Toll Free: 800.326.3239Fax: 336.665.0990

Roberts Sales CorporationPhone: 856.866.1660Toll Free: 800.881.7903Fax: 856.273.1718

Roberts BlumbergPhone: 203.453.9518Fax: 203.453.9074

TOTAL Toys, Inc.Phone: 636.789.4500Toll Free: 800.284.3777Fax: 636.789.5200

Toyology, Inc.Phone: 818.222.5003Fax: 818.222.4355

Toys 2000, Inc.Phone: 352.684.7822Fax: 352.684.7824

Sporting Goods,Surf, Club, Drug,Pool Dealers &Pool Distributors

Almist Sales Co.Phone: 908.237.9393Toll Free: 888.277.0201Fax: 908.237.9565

Athletic EnterprisesPhone: 609.857.5057Fax: 609.857.5106

Mackie & Associates Phone: 310.545.5373Fax: 310.545.7492

Marshall Associates, Inc.Phone: 312.266.8500Toll Free: 800.621.6467Fax: 312.266.4945

David DrakePhone: 913.669.2519Fax: 866.260.7210

North american sales Representatives

swimways 2013 catalog

Documents

spring float sunseat

spring float recliner

sea squirts swim assist

sea squirts pfd med41027

sea squirts pfd sm41014

sea squirts pfd lg00056

rainbow reef light

water worshippe