swiftpageconnect tracking and measuring
DESCRIPTION
Learn how to... * Download your email scores into your contacts’ ACT history and then interpret the results, starting with your hottest prospects first * Use ACT’s marketing results tab to do follow ups * Create a call list in ACT or online * Track campaign metrics, such as open rates, click-thrus and forwards and understand what your numbers really mean: What’s a good open rate? What should you expect in click-thru’s? * Easily clean up bounces and opt-outs * How to work your opt-outs one more time as a focus group for continuous improvement * Understand the differences in Swiftpage’s email and drip analytics * Run a report to see who’s hot in the last 30 daysTRANSCRIPT
Swiftpage Training:Tracking & Measuring Email & Drip
Marketing
Todd Viau Lori Feldman
Agenda1. SwiftpageConnect Tracking: Email vs Drip2. View E-mail Reports / Download Scores3. Tracking Metrics for Drip Marketing Campaigns4. Creating a Call List5. Following up with the ACT! Marketing Results
Tab6. Cleaning up bounces & bad email addresses7. How to leverage opt-outs one more time
1. SwiftpageConnect Tracking: Email vs Drip
SwiftpageConnect Tracking: Email vs Drip
Email and Drip are modular; there’s no “one-world view”Scores are accessed and downloaded from different
places in each moduleScores must be downloaded from the same machine that
the campaign was sent fromEmail Call Lists can be created “on demand” after a blastDrip Marketing Call Lists must be added as a drip stage in
your Drip Marketing Campaign“Last 14 Days” Call List includes only email blast info, not
drip marketing info
2. View E-mail Reports
Tracking Email Campaign Results
2. Download Scores
3. Tracking Metrics for Drip Marketing Campaigns
Tracking Opens/Clicks in Drip Marketing Campaigns
4. Creating a Call List
5. Following up with the ACT! Marketing Results Tab
6. Cleaning up Unsent Email Addresses
Easy List Clean Up – www.Exponenciel.com“Email Address Lookup” - Free
Instructions:1. Send yourself the Swiftpage
“Unsent” email file from the Email Summary Report
2. Open report in Excel3. Sort on “reason”4. Copy email addresses from each
reason group into the Email Address Lookup box (left)
5. Create Lookup button6. In ACT!: Edit > Replace Field7. Repeat with next “reason”
Tracking Email Campaign Results
7. How To Leverage Opt-Outs One More Time
Leveraging Opt-Outs <First Name>, Got your opt-out request and I’ve removed your email address from future <product>-related emails. Are you not using <product]> anymore? Do you mind if I ask what are you using? (I promise this is not a sales gimmick…I just like to keep up with where the market is going.)
At any rate, hope you are doing well and that you have a great year.
Best,<MY:Contact><MY:Title><MY:Company>
Annual Swiftpage Support - $350.00 (Reg $399)• Help with both Swiftpage Email and Drip Marketing modules• 12 months of Swiftpage Help (less than $30/month)• 30% VIP discount for longer consulting• Free bi-weekly group training ($700 value)• Unlimited Calls, Emails, Skype Chats, up to 20 minutes per call
http://www.thedatabasediva.com/catalog/ swiftpage-support/
