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20th January 2018

Swachh Navi Mumbai Mission

Contents 1. Summary ................................................................................................................................. 2

2. Swachhata Student Soldiers .................................................................................................... 3

2.1. Quiz Questionnaire ........................................................................................................... 6

2.2. Mini greeting .................................................................................................................... 7

2.3. Door stickers .................................................................................................................... 8

2.4. Pamphlets ......................................................................................................................... 8

2.5. Rallies ............................................................................................................................. 10

3. Other Significant IEC Activities ........................................................................................ 11

3.1. Videos............................................................................................................................. 11

3.2. Wall Paintings ................................................................................................................ 11

3.3. Swachh Survekshan Badges ........................................................................................... 12

3.4. Workshops and Seminars ............................................................................................... 12

3.5. Recycled Selfie Points and Hash tags ............................................................................ 13

3.6. Laser and Light Show .................................................................................................... 13

3.7. Pamphlets for shops and RWAs ..................................................................................... 14

3.8. Videos and jingles in theatres......................................................................................... 14

3.9. Street plays ..................................................................................................................... 14

3.10. Swachhata Vehicles .................................................................................................... 15

3.11. Kiosks and Swachhata Teams .................................................................................... 15

3.12. Emailer for Corporate employees ............................................................................... 16

4. Transformative Approach to Source Segregation .............................................................. 17

5. On Site Composting Solutions ........................................................................................... 19

6. SMS Based Toilet Feedback Mechanism .......................................................................... 21

7. Monitoring Overall City Cleanliness .................................................................................... 23

8. Swachhata Park ..................................................................................................................... 25

9. Visit by Hon’ble V.K. Jindal, Mission Director Swachh Bharat Mission at Navi Mumbai 26


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1. Summary A Summary regarding the major Swachh Bharat initiatives undertaken by Navi Mumbai Municipal Corporation during the last six months are given below. These initiatives were executed to ensure maximum outreach and to guarantee maximum participation of citizens during Swachh Survekshan 2018.


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2. Swachhata Student Soldiers In order to ensure increased participation of Navi Mumbai citizens, Navi Mumbai Municipal Corporation has involved schools, colleges and prepared students and youth to act as ‘Swachhata Soldiers’ in their respective families. With more than 4.5 lakh students in the city, this campaign has a projected outreach of 2,23,000 families and hence is an excellent way to spread the message of Swachh Bharat and Swachh Survekshan 2018. Thematic Representation of the Campaign

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Sensitization of students, youth and school and college staff

Awareness about responsibilities by means of informative materials

Students to spread the message of Swachhata as 'Swachhata Soldiers'


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Aug 2017

Walkathon & Mass Pledging Events

01

• Creation of Buzz for Swachh Survekshan • Participation of 40,000+ students • Mass pledging across schools & colleges

Information Sessions & LIVE Demonstrations 02

• Interactive sessions & workshops • Private & NMMC schools targeted • Demonstrations of Composting • Topics like Waste Management &

Segregation discussed

Oct 2017

Sensitization of Students, Youth and School Staff


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Nov 2017

Skit, Poster & Slogan Competitions 03

Various inter-school and intra-school competitions were conducted to inculcate thoughts of Swachh Bharat in children

Puppet Shows and Audio-Visual Shows 04

• Informative puppet shows for schools • Audio Visual videos & documentaries

played in schools and colleges • Highlighted their responsibilities as

agents of change

Letter to Principals for Morning Assembly of Students 05

• NMMC issued a letter to be read out by Principals of all private & NMMC schools during morning assembly about Swachhata responsibilities

Jan 2018


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2.1. Quiz Questionnaire

NMMC circulated a well thought of quiz questionnaire for students. These questions had certain ‘Do You Know’ questions which aimed to understand the awareness and satisfaction of the responder. These 7 questions were Yes/ No questions with a Suggestions box for understanding the reaction and comments from the responders. Students were asked to discuss the questions with their parents and fill in the answers and submit them for NMMC analysis.


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2.2. Mini greeting

NMMC designed really attractive and colorful mini-greetings of the size 4” X 2” with images and messages related to Swachh Bharat, highlighting the various action points. These compact greeting cards were distributed to all the school children on the occasion of Diwali festival and had a high recall value. Front side

Back side


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2.3. Door stickers

On lines similar to those of the mini-greetings, NMMC designed door stickers with attractive colors for spreading the message of Swachhata and distributed these stickers to children. Children and youth were asked to read the entire message in front of their families and stick it on the doors of their house.

2.4. Pamphlets

Informative pamphlets focusing only on the initiatives undertaken by NMMC for making the city cleaner and appealing to the readers to participate and be updated on the various topics related to Swachh Survekshan 2018 were distributed among school children of all the NMMC and private schools of the city.


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2.5. Rallies

NMMC has made it mandatory for all the private and public schools in the city to carry out rallies or ‘Prabhat Feri’ related to ‘Swachhata’ with students reciting slogans and carrying posters with the messages from Swachh Bharat Abhiyan. A school has to carry out a rally minimum once a week.


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3. Other Significant IEC Activities

3.1. Videos

NMMC developed Videos, 2-2.5 mts length, for mass sharing on social media and

Whatsapp. This videos highlight the major efforts and accomplishments of NMMC during

the last one year. The innovative ideas included in the video are

1. 30 seconds slots were given to municipal councilors to record their personalized

messages to citizens regarding Swachh Survekshan 2018

2. Hon’ble Mayor and Hon’ Commissioner has also recorded their personalized

messages for citizens. This video is shown in all movie theatres in Navi Mumbai.

3.2. Wall Paintings


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3.3. Swachh Survekshan Badges

All NMMC employees wear the Swachh Survekshan 2018 badges to spread the Survekshan.

3.4. Workshops and Seminars NMMC conducted workshops for Societies, Municipal Councilors, and other cities to sensitize all stakeholders on various aspects of Swachh Survekshan 2018.


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3.5. Recycled Selfie Points and Hash tags

Beautiful selfie points and Hash tags made up of recycled materials have been put up for the participants to take selfies on various prominent public places.

3.6. Laser and Light Show A huge, vibrant Swachh Survekshan 2018 logo was installed on the dome of the Navi Mumbai Municipal Corporation which is visible to people from a long distance. This logo is lit up continuously with various colour combinations and is accompanied by Laser and Light Shows on special events like festivals and New Year


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3.7. Pamphlets for shops and RWAs Informative pamphlets were distributed through newspapers to citizens and Resident Welfare Associations in batches. The NMMC staff also circulated these pamphlets to shopkeepers and commercial establishments in the city.

3.8. Videos and jingles in theatres The jingles composed by Shri. Shankar Mahadevan, the Brand Ambassador of Swachh Survekshan for Navi Mumbai, are being played in theatres and cinema halls in intermissions of movies and at the start of the movies. Alongside that, videos and documentaries focusing on ‘Swachh Navi Mumbai’ are also being showcased to the viewers.

3.9. Street plays Informative Nukkad Nataks and Street Plays are also being performed at prominent public places like malls, busy streets, parks, commercial areas, slums, etc. These plays are focused on spreading awareness to general public about Swachhata and Swachh Survekshan 2018 and the roles they need to place to ensure that.


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3.10. Swachhata Vehicles Swachhata Vehicles with videos and documentaries focusing on ‘Swachh Navi Mumbai’ are also being showcased to the viewers on big LCD screens. These vehicles are constantly on the move and stop at crowded places to showcase the videos.

3.11. Kiosks and Swachhata Teams

Information desks and kiosks were set up by NMMC teams in public places where citizens were encouraged to participate in the Swachh Survekshan 2018 and were given important information and were urged to download Swachhata app and explained the use and functions of Swachhata app.


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3.12. Emailer for Corporate employees


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4. Transformative Approach to Source Segregation

After a certain point of time, a trend analysis of the historical data revealed that the

segregation touched a stagnant level of 53%. For further improvement, NMMC adopted

the top management driven approach where daily ward wise source segregation is

monitored at Hon’ble Commissioner level.

NMMC initiated the mass campaign for Source Segregation in July 2016

Guidelines were given to all societies and all commercial areas to do segregation

Separate vehicles were deployed for wet and dry waste collection

Separate Bins (Blue and Green) were distributed

RFID/GPS based system was implemented in Oct 2015. Using the System, NMMC identified Gaothan and slum areas with low segregation

Analyzed the number of bins emptied from each societies. Bulk Waste generating societies were asked to set up on site composting

Instructions were given to the vehicle operators to not empty unsegregated bins. Night staff were deployed to monitor community bins.

Summary on the uncollected bins in the system enabled Sanitary Officers and Inspectors to inspect the area/ society/bin.

Focused Daily Monitoring by Hon’ble Commissioner.


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As a result, the source segregation at Navi Mumbai started increasing from October 2017

onwards. With focused approach and significant IEC activities, NMMC improved source

segregation by more than 62% over a period of 75 days. Currently, NMMC has achieved

85% source segregation.


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5. On Site Composting Solutions Notification were issued to all Bulk Waste Generators, and RWAs generating more than 100 Kgs of waste to initiate onsite composting

Aug 2017

Jan 2018

Bulk Garbage Generators Hotels/Restaurants/Malls, etc.

Resident Welfare Associations (>100 Kgs)

• Constant Follow Ups and handholding’s were given

• Stalls at Nisarg Udyan and RR Patil Udyan with Sample Composting Units

• Workshops were conducted by Subject Matter Experts

• Based on the type of users, NMMC suggests different composting techniques

Individuals

Single Home Rs. 500/-

Small Size Group (10-15 members)

Large groups (100 Members)


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Jan 2018

Aug 2017

Parks and Gardens

Market Association

NMMC has set up onsite composting at all parks and gardens with guidance from SMEs

NMMC has set up onsite composting at major Markets


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6. SMS Based Toilet Feedback Mechanism

Ensuring the cleanliness standards in all the commercial and public toilets in the city, especially for maintaining user satisfaction, was a cumbersome task for the corporation. The following were the challenges faced

1 No real time data about the status of the toilets was available. Only when a citizen makes a complaint through Swachhata App or NMMC eConnect, the corporation can know about the condition of toilets.

2 Reactive Measures generally builds up dissatisfaction among toilet users. Therefore the corporation wanted to explore proactive measures.

Based on the directives from Ministry of Urban and Housing Administration, NMMC installed ICT based wall mounted devices in 12 of its toilets on pilot basis. The response received from these devices encouraged NMMC to install more such devices. However, the non- availability of these devices and lead time in procurement of these devices became a new challenge.

Navi Mumbai Municipal Corporation implemented the SMS based Toilet Feedback Mechanism

NMMC used the CDAC Pull SMS package which is freely available for CDAC Bulk SMS facility users. The CDAC provides a gateway through toll free numbers 166. The SMS was defined for three types of feedback - Clean, OK and Dirty. NMMC only had to prepare a dashboard were ward wise toilet wise feedback is analyzed.

For the implementation, the following activities were conducted 1. Every Toilet were given a unique ID – an alpha numeric number. C/P/F to define

the type of toilet and a 3 digit unique number.2. Stickers mentioning toilet ID and how to provide feedback were placed in all toilets

under the jurisdiction of NMMC

Citizens only need to type Toilet Id and send 01 – Clean, 02 – Ok or 03 – Dirty and send to the toll free number.


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Toilet Feedback Pamphlet pasted in each toilet with unique number

Illustrative Dashboard for Toilet feedback


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7. Monitoring Overall City Cleanliness

Daily Inspection

Direct Inspection by all Ward Officers, Sanitary Officers and Inspectors from 5.00 AM

Surprise Inspections

Surprise Inspections by Hon’ble Commissioner, Addl. Commissioners and Municipal Councilors


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Sweeping Outsourced Activity - Twice a day sweeping including Night Sweeping

Collaboration Regular Meeting held with Railways, CIDCO, etc. and daily inspection of Tracks

Google Forms Inspection forms for all areas such as commercial areas, stations, toilets, etc.


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8. Swachhata Park NMMC has envisioned to set up a Swachhata Park cum Exhibition Centre to sustain the citizen awareness campaigns in the future. Swachhta Park is an immaculate idea for creating awareness melded with promoting Swachh Bharat Abhiyan amongst all citizens with a special emphasis on students. This omnipotent idea is to be designed as a tourist spot and a training cum learning centre for children for environmental science. The centre will also have games related to Swachhata for children. An illustration of the envisioned Swachhata Park is given below. The construction work of this centre has already been started.

Conceptual Drawings

Top view


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9. Visit by Hon’ble V.K. Jindal, Mission Director – Swachh Bharat Mission at Navi Mumbai

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